The document outlines an integrated viral marketing plan for a company called Zippify consisting of 4 separate campaigns that converge in the third month: 1. A keychain referral campaign distributing Zippify keychains and offering discounts for customer referrals. 2. A "Discount your B%lls" campaign giving away stress balls and linking to viral videos and games. 3. "Buzz performances" involving surprise dance routines in public to generate interest. 4. Targeting "alpha customers", influencers, students to create brand advocates through events and forums. The goals are to create buzz and curiosity during launch, sustain buzz over 4 months through viral elements, and convert interest into customers and