Florida Library Webinar (FLW) presented on April 29, 2015: Librarians are always searching for new and innovative ways to motivate and engage their target audience. But, what incentives work in today’s digital age? Learn how to use online badges as a new, non-traditional reward to recognize and value learning and participation at your library. This fun and interactive session will discuss digital badges, which are validated, online representations of earned knowledge or skills that can be collected and displayed across many online environments. Learn how to plan, organize, issue, and display your digital badges through open digital badging platforms in order to create and build your own badge ecosystem as both a badge issuer and earner. Participants will even earn a new digital badge for attending the session!

1. RETHINKING
REWARDS IN THE
DIGITAL AGE
Managing an Ecosystem of Digital
Badges
Jaime M Goldman

2. PART I – INTRO TO DIGITAL
BADGES
Introduction to
Digital Badges
webinar originally
presented on
September 17, 2014
is available online at:http://tinyurl.com/flwdigitalbadges1

3. WHAT ARE BADGES?
http://openbadges.org/

4. BADGES
 The badge is not the reward –
the accomplishment is!
 Earn badges when you
achieve something and
display them proudly
 Badges communicate the
value of what you learned
 A way to organize and
recognize learning
 Have you ever earned a
badge before?
Scouting
Military
Gaming
Social Media

5. WHAT ARE DIGITAL BADGES?
 Digital badges are a powerful new tool for identifying and validating the
rich array of people's skills, knowledge, accomplishments, and
competencies. Digital badges inspire new pathways to learning and
connect learners to opportunities, resources, and one another.

6. THE OPEN BADGE MOVEMENT

7. WHY DIGITAL BADGES?

8. DIGITAL BADGES – PROS/CONS
 Autonomy
 Interest-driven
learning (motivation)
 View progress
directly & visually
 Individual feedback
& improvement
 Recognition
 Engaged learners
 Verify skills
 Procrastination (self-paced
learning)
 Extrinsic motivator that
competes with intrinsic
motivation for
accomplishment & mastery (is
reward desirable?)
 May not motivate all learners
 Learners must be comfortable
using technology

9. WHO COULD USE DIGITAL
BADGES?
1. Employers
2. Schools
3. Universities
4. Community
programs
5. Libraries

10. PART II –DIGITAL BADGE
ECOSYSTEM

11. WHY CREATE AN ECOSYSTEM OF
DIGITAL BADGES?
Goal – to create a digital badge platform
that is designed to encourage, support
and acknowledge informal learning.

12. ECOSYSTEM PARTS
 Ecosystem parts:
Having your own digital badge system is only one piece of the
puzzle…for any badging initiative to flourish, you must have all of
ALL of the components of a digital badge ecosystem.

13. DIGITAL BADGE ECOSYSTEM -
EARNER
 Earner – an individual who wants to demonstrate their achievements to
various audiences

14. DIGITAL BADGE ECOSYSTEM -
ISSUER
 Issuer – defines, creates, organizes, verifies, and issues badges

15. DIGITAL BADGE ECOSYSTEM -
CONSUMER
 Consumer – education providers, individuals, employers, communities, or
other groups that are looking for people who possess the skills or
achievements symbolized by a badge

16. BADGE ECOSYSTEM FRAMEWORK
Badges
Assessment
Infrastructure
Open Badges for Lifelong Learning
White Document:
http://tinyurl.com/qfcawlq

17. BADGE ECOSYSTEM FRAMEWORK -
BADGES
 Badges that represent a
variety of skills, competencies,
qualities, achievement, and
interests
 Stand alone badges or part of a
learning path
 Wide range of learning and
interactions can be used as
evidence for achieving a badge
 Metadata attached to badges
 Meta-badges
 Can create a roadmap of sequential
skills that build upon each other, or
have a set of accomplishments that
together help you get to a higher
level
GOAL
Level
1
Level 3
Level
2
Level 4
 Badges
 Assessment
 Infrastructure

18. BADGE ECOSYSTEM FRAMEWORK -
ASSESSMENT
 Quality and vetted assessment is key to ensure that the badging
system has value
 Valuable and relevant outside of the badging system
 This is an important aspect that issuers must focus on
 Criteria and achievements must be outlined clearly and included
in the metadata behind the badge and vetted by the issuer
 Multiple paths for assessment, not just the traditional “instructor”
assessment, leads to an interest-driven and more flexible system
 Course organizers
 Peers
 Online system
 Learner
 Badges
 Assessment
 Infrastructure

19. BADGE ECOSYSTEM FRAMEWORK -
INFRASTRUCTURE
 Infrastructure supports the issuing, collection, and
display of badges
 Gives learners control
 Helps learners capture their learning
 Allows learner to communicate and share their learning and skills
 Open badge infrastructure should support:
 Independent-Source Badge Issuer
 Badge Collection
 Badge Display
 Badge Endorsement
 Badges
 Assessment
 Infrastructure

20. PART III: HOW TO BUILD YOUR
ECOSYSTEM

21. DIGITAL BADGE CREATORS
1.Credly - https://credly.com/
2. Open Badge Designer - https://www.openbadges.me/
3. Official Badge Generator - http://www.says-
it.com/badge/
4. Passport by Purdue University-
http://www.itap.purdue.edu/studio/passport/
5. Achievery - http://www.achievery.com/

22. DIGITAL BADGE CREATORS
Credly: www.credly.com
3 ways to create badges
1. Use their online tools and resources
2. Use their online tools but upload your own images/icons
3. Create your own badge and upload to Credly

23. I’VE EARNED A BADGE… NOW WHAT?

24. DIGITAL BADGE MANAGERS
Display your badges across the web
Earn badges from anywhere, then share them wherever you want — on social
networking profiles, job sites or on your website. Your Mozilla Backpack makes it easy to
earn badges from multiple sources, both online and offline. Then sort them into categories
and choose where they’re shared, through a single interface.
How can I display my Open Badges?
 Using your Mozilla Backpack, which collects, manages and displays badges anywhere
on the web — across job networks, community portals, websites and more.
 On WordPress blogs and websites, using the WPBadger plug-in.
 Through Twitter, with status updates like this one.
 Through LinkedIn, thanks to community member Grainne Hamilton sharing this handy
trick
 More coming soon! We’re working with a number of professional and personal networks
to integrate our Displayer API.
 Check out our onboarding documentation and technical documentation.

25. EXAMPLE OF A BADGE
ECOSYSTEM:
 Badges
 Assessment
 Infrastructure

26. EXAMPLE OF A BADGE
ECOSYSTEM:
 Badges
 Assessment
 Infrastructure
 Badges
 Assessment
 Infrastructure

27. EXAMPLE OF A BADGE
ECOSYSTEM:
Digital Badges
Certification
Badge 3:
Creation exercises
• Sign up for Credly
and create 3
badges
• Sign up for Mozilla
Backpack and
organize badges
 Badges
 Assessment
 Infrastructure

28.  Badges
 Assessment
 Infrastructure
Technology
Certification
Open Source
Apps Meta-Badge
Social Media
Meta-Badge
Digital Badges
Meta-Badge
Badge 3:
Creation exercises
• Sign up for Credly
and create 3 badges
• Sign up for Mozilla
Backpack and
organize badges
• Self-paced learning

29. MOZILLA OPEN BADGES + CREDLY
1. Credly Badge Creator &
Issuer
www.credly.com
2. Mozilla Backpack
Manager
Welcome to your Backpack
Celebrate your skills &
passions
Log In or Sign Up

30. EXAMPLES OF BADGE
ECOSYSTEMS Badges in Action:
 Worlds of Learning @ New Milford High School: http://www.worlds-of-learning-
nmhs.com/
 Boys and Girls Club of Canada’s Badge Centre: http://badgecentre.ca/
 stackoverflow: http://stackoverflow.com/help/badges
 Chicago Summer of Learning: http://www.chicagosummeroflearning.org/
 http://downloads.sproutfund.org/badges/CSOL.pdf
 Open Badges for Foreign Language Education @ UT:
http://openbadges.coerll.utexas.edu/
 Khan Academy: https://www.khanacademy.org/badges
 Providence After School Alliance:
http://downloads.sproutfund.org/badges/Providence.pdf
 http://www.reconnectlearning.org/wp-content/uploads/2014/02/pasa_case_study_final.pdf
 Young Adult Library Services Association
 http://www.reconnectlearning.org/wp-content/uploads/2014/01/YALSA_case_study_final.pdf
 University of California at Davis: http://dpdproject.info/details/safs/
 http://www.reconnectlearning.org/wp-content/uploads/2014/01/UC-
Davis_case_study_final.pdf
 Badges for Lifelong Learning: http://downloads.sproutfund.org/badges/DML4.pdf

31. RESOURCES
 Credly: https://credly.com/
 Mozilla Backpack:
http://backpack.openbadges.org/backpack/login
 Mozilla Open Badges: http://www.openbadges.org/Badges
 HASTAC Digital Badges: http://www.hastac.org/digital-badges
 MacArthur Foundation Digital Badges:
http://www.macfound.org/programs/digital-badges/
 Bibliography: http://www.hastac.org/digital-badges-bibliography

32. WEBINAR BADGE
 Here’s your badge!
 Questions?
 jaime.goldman@gmail.com
Credly Claim Code:
1. Go to: www.credly.com
2. Sign in or set up your
account
3. Click on CLAIM
CREDIT at top
4. Paste in code & claim!