1) The document discusses concepts from cybernetics such as feedback and marketing automation using tactics like email marketing, social media posts, and databases. 2) It presents models for market segmentation including dividing customers into 4 groups (A, B, C, D) based on value and loyalty with percentages representing their market share. 3) The document also references additional marketing and strategic planning frameworks such as SWOT, PEST, 3C's, 4C's, 7P's, AIDMA, and IssueTree.

1. by donebythehandsofabrokenartist

2. by Alberto_F. on Flickr

3. Cybernetics
Marketing Automation

4. feedback
Cybernetics
DM DB DM
Marketing Automation

5. tweet

6. marketing
4P 4C
1990
NPO
[ ]
[1]
(IT)
[ ]

11. ○○○
SOV

14. A
30% 40%
C
30%
B
70%
50%
20%

17. A
30% 40%
C
30%
B
70%
50%
20%

18. Cls A
No.1
Cls B
Cls C
A
30% 40%
C
30%
B
70%
50%
20%

19. A No.1

20. B
1500

21. C
No.1

28. SWOT PEST 3C 4C 4P 7P
AIDMA PPM IssueTree

30. ” ” ” ” ” ”
R&D