The slides to my talk on "Making Money on Android" delivered at Droidcon London on 29 Oct 2010.

1. In the Wilderness...
Making Money on Android
Droidcon London, 29 Oct 2010
@vhirsch

2. http://1.bp.blogspot.com/_GTM_W5mVPTU/TKS5gUU1iRI/AAAAAAAAAL4/tabxGMjzP30/s1600/market-bag-intl4.png

3. http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg

4. Not enough? There’s many of them...

5. http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
In short...

6. http://wallpapers.free-review.net/12_~_daydream_in_solution.htm
What You Need...

7. http://upload.wikimedia.org/wikipedia/commons/9/9c/Red_Porsche_Killer_Kiel2007.jpg
Product

8. http://theinspirationroom.com/daily/print/2009/3/Berger_Natural_Finish.jpg
Marketing

9. http://dl.lib.brown.edu/curator/curator_large.jpg
A Curator ?

10. http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg
Metcalfe’s Law
V N2~

11. Enough?

12. http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg

13. http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
Hmm...

14. http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg

15. Spare the group
from scale. Scale
alone kills
conversations,
because
conversations
require dense two-
way conversations.
Clay Shirky, “A Group Is Its Own Worst Enemy”,
Keynote, ETech, Santa Clara 2003

16. http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
Hmm...

17. http://www.askabba.com/Ezuz%20roadsign.JPG
In the Wilderness...
you need Direction.

18. Don’t let them Go...
http://3.bp.blogspot.com/_E5cSkRNNzuk/TGeNR0r2AoI/AAAAAAAAJoQ/IASRQyytDxw/s1600/NeverLetMeGoStill2.jpg

19. http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg

20. You need Context!
http://flickr.com/photos/nolifebeforecoffee/124659356/

21. http://autotraderblog.files.wordpress.com/2009/01/ford-focus-rs-5.jpg
You need Focus!
On your Own Games!

22. users’ gaming profile works across
games and platforms
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S
Give them a Home and
Connect Them
Mobile Gaming Profile
Games
Friends
Achievements

23. Social SDK
Global Leaderboards
Social Network Integration
Achievements
Player Challenges
In-Game Currencies
Downloadable Content
Attachable Data
Transferrable Game States
Virtual Goods
Native In-Game SDK connects
users and builds engagement
with immersive social features

24. Use activities from games to
instil social context
Social Context API
... connected with friends using ...
... invited a friend ...
... created an open challenge in ...
... unlocked an achievement in ...

25. Virtual Currencies
• Global currency (akin to Facebook
Credits)
• Conversion to game-specific currency
possible
• Ability to use as reward mechanism (e.g.
credit, free items, etc)
• Ability to use as secondary billing tool
Virtual Goods & In-App Item Downloads
• virtual goods and in-app item downloads
• Fully integrated into the Social Market ecosystem
Versatile business models & DRM
• Unlockable Trial versions (Try-before-
you-buy)
• Freemium (add premium levels, character
packs, etc)
• Effective DRM through tie to device ID
Social Vending

26. Freemium Model

27. http://sonnietrotter.com/wp-content/uploads/2009/02/img032.jpg
Friction can
be good...
But not in billing!

28. Billing Solutions
Carrier
Friction



Live - Beta

29. - Create Fanatics.
- Provide avenues for
passion.
- Activate people’s
strongest community:
their friends!
- Keep it in context (in the
Game).

30. Combining Social
and Commerce is
Important.
Because...

31. Source: Bain Consulting
74% of all buying decisions are made
on a friend’s recommendation
http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg

32. 123,296,966,069,453
The Law of Big
Numbers
One last thing:

33. 
Live - Beta - Under Way / Symbian,Windows ME, Blackberry live via Airplay


 


34. @vhirsch / @scoreloop
http://vhirsch.com/blog
volker@scoreloop.com
+44 7843 599 678
http://scoreloop.com
Thank you!