Hire clix digital recruitment marketing in 2011 jan 11 2011 final
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HireClix webinar on digital recruitment marketing strategies for 2011. SEO for recruiting, PPC Rec
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Hire clix digital recruitment marketing in 2011 jan 11 2011 final
- 1. Digital Recruitment Marketing in 2011 Educational Webinar Series: January 11, 2011
- 3. Quick Intro
- 6. Going Beyond Job Boards
- 7. Understanding New Recruitment Marketing Channels
- 9. Q&A
- 10. Chat & Questions via GoToMeeting
- 12. 4 Digital Recruiting Strategies in 2011
- 13. 5 Go Beyond Job Boards – What Changed? “It will be more important to use a variety of marketing tools, including targeted marketing, Twitter, and Facebook, as well as LinkedIn, to interest more people in learning about your organization and opportunities.” ERE Kevin Wheeler 1.3.11 “Traditional job postings only expose your opportunities to 23% of the viable candidate pool.” LinkedIn/Adler Report Dec 2010
- 20. 11 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30
- 21. 12 Targeted Recruiting Ads Find Candidates where they Work & Live…
- 23. Monster First
- 27. Fight the Urge to Go Back to Job Boards
- 28. Build a New Recruitment Marketing Mix
- 29. SEO, PPC, Targeted Recruiting Ads, Social Recruiting, NBT
- 30. New Emphasis on Your Employment Brand
- 31. Believe in Content Development – Blogs & Video
- 32. Continuously Analyze & Optimize