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Apple inc.ppt
- 5. THE EVOLUTION OF A BRAND 1977 1997 2006 1975
- 10. APPLE 1 (LAUNCHED ON 1 JULY 1976)
Notas do Editor
- Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies
- . Hewlett-Packard's merger with Compaq on May 3, 2002, has created a large company Today, Hewlett-Packard is a leading global provider of products, technologies. Solutions, and services to consumers and business; its offerings span IT infrastructure personal computing and access devices, global services, and imaging and printing.
- Apple and IBM (www.ibm.com) have enjoyed a long and somewhat profitable partnership for many years
- 1.John Sculley's decision not to license the Macintosh operating system to Bill Gates has to be one of the great miscalculations in business. With the Macintosh struggling at less than 3 percent of the global market, the Windows operating system developed by Microsoft (www.microsoft.com) to emulate the ease of the Macintosh operating system now dominates close to 95 percent of the personal computer industry. 2. Media Player includes a link to Microsoft's own music site, and sales at Microsoft's site are steadily gaining on Apple's iTunes.