BS (CS) NFC (IET) Multan Pakistan.

2. Group Name:
 Syed Khayam Ahmed.
Group  2k8- B 29.
S-
 Iram Abbas.
Members:
2k8- B 08.
 S-
 Amna Abid.
 2k8- B 12.
S-

3. A work is never a work of an
individual. We own a sense of
gratitude to the intelligence and co-
operation of those people who had
been so easy to let us understand
what we needed from time to time
for completion of this exclusive
project for us …………..

4.  We want to express our gratitude
towards Mr.Kashif Raza ( NFC iet) for
giving us an opportunity to do this
project.
 Lastbut not the least, we would like to
forward our gratitude to our friends ,
other faculty members, & our parents
who always endured us and stood by us
and without whom we could not have

5. Very Thankful To
our Chief Guest:
 D r . K h iz a r
Ha ya t
Head Of Department
BS (computer science)
 xyz
Manager Punjab Bank
Khanawal Road Multan.

6. Topic
Planning
Promotion

7. Marketing
• The right product, in the right place, at the
right time, at the right price.
Adcock.
• To identify customer needs and wants and
fulfill it…
satisfy it…
valuate it… better than your competitors !
better than current market !
better than related product !

8. Marketing
u n d e d O u tr k b o u n d e d
Ma e t i n g Ma r k

9. A mn a A b i d .

10.  Name:
Amna Abid.
 Roll No:
2k8-BS-12
 Department:
BS (CS).

11. Wh a t we
r e Do i n g
 We fell immunes pleasure to
launch our
Biscuits
“Alnut”
It is a basically nuts biscuit
with some chrips of
chocolate in it

13. Ou r
s is u r v e yto
 It most Important thing
analyze our costumers needs
and wants
 We must be know what our
costumers likes and dislike
So for do all of these we do
survey in market
and also we use
telecommunication services to
know about costumer likes
and dislikes we send
messages in our communities
and our friends and raise
some questions to know that
what they want
We receive positive feed back
about that and its make us
easy to determine public
wants and needs

15. Ou r p r o d u c t
 After the Survey We Decided to make
“Alnut”………..
 It is a nuts based Biscuits with some
Chrispy chocolate
 It is manufactured by
“ Guru Food Industries”
Multan.

16. Bi s c u i t
s

Hi s t o r y
Sweet or salty. Soft or crunchy. Simple or exotic.
Everybody loves munching on biscuits, but do they know
how biscuits began?
The history of biscuits can be traced back to a recipe
created by the Roman chef Apices, in which "a thick paste
of fine wheat flour was boiled and spread out on a plate.
When it had dried and hardened it was cut up and then
fried until crisp, then served with honey and pepper."
The word 'Biscuit' is derived from the Latin words 'Bs'
(meaning 'twice') and 'Cactus' (meaning cooked or baked).
The word 'Biscotti' is also the generic term for cookies in
Italian. Back then, biscuits were unleavened, hard and thin
wafers which, because of their low water content, were
ideal food to store.

17. “A l n u t ”
Now we all of us getting bore to use same taste
To live with same style
To do work with same routine.
So we brought change for you
We want to give you taste
We want to change your old taste
We want to change your life style
We want to do some unique work
“HAve it your wAy”

18.  Our company name is
 Which is located in multan industrial area Phase II plot No 32.
 It established in September 2008 and now before 10 month we are launching our
biscuits in different eight cities.
We have eight distribution offices in different cities that is
 Multan
 Islamabad
 Lahore
 D-G-khan
 Bahawalpur
 Jhang
 Khanawal
 D-I-khan

19. “A l n u t ”
 You will amazed to listen that there is only 2,3 nuts biscuit in
Pakistan market.
 Peanut pista
 Peanut pik
 Party
 Chocolate chip
As the result of our survey we observe that
most of people are interested in chocolate and nuts both.
peoples wants to change there taste ,there life style.
So
“We DO IT”
we give you both ……
“let’s mAke tAste better”

20. I n g r e d
i Flour n t s
e
 Hydrogenated fruit oil
 Sugar ,cocoa
mass ,coco butter,
 Sodium Bi carbonate,
Ammonium Bi
carbonate.
 Salt
 Artificial flavor ( nuts,
chocolate).

22. “Maza ki chahat”
After a great thought and our
survey we decide it for our
slogan
Are you thinking about that?
Why we chose it not another?
In this slogan it shows both
taste and quality
And it is our priority to give
you taste and quality both in
best package.

23. Product
Target
Target Market
Audience Segmentation Market
Pricing
Strategies

24. T a r g e t
A u d i e n c e
 Target audience are the
individuals groups of communities
and bodies of decision-
makers who
can influence
your target .

25. t
A u d i e
Alnut is basically for
n c but we
children's
e
also target
youngsters coz they
both like nuts and
chocolate
 You try it, hope u will
like it…………….

26. Ma r k e t
S e g me n t a
 t ia marketn distinct
Dividing
o into
groups of buyers who have
distinct needs, characteristics or
behavior and who might require
separate products or marketing
programs

27. T a r g e t
Ma r k e t
 The process of
evaluating each
market segments
attractiveness
and selecting
one or more
segments to
enter.

28. Ou r T a r g e t
ma r k e t
 Our target market is south Punjab.
 Multan
 Islamabad
 Lahore
 D-G-khan
 Bahawalpur
 Jhang
 Khanawal
 D-I-khan

29. e t i t
o r s
 If we talk about nuts biscuits
then we determine that there
is only 2,3 biscuts in pakistan
market .Those gave us
 The pure nuts biscuits .
 In pakistan current market there
are some following biscuits in
market
 Peanuts Pista
 Peanut pik
 Party
 Chocolate chip
 But they all gives you that
old style of biscuit with pure nuts
but
 We give you chocolate with nuts.
 Some a different taste for you.

30.  If
you trust on me I’ll
appreciate you to
“Try it, you'll like it”
Coz it is best .You never
have as like that ……
Coz
“you desire a taste now”

31. Price
 Price of 1 packet 5Rs
 Price of 1 Box(24 pack) 120Rs
 Price of 1 corton(12 Box) 1440Rs
Distributor Commission
15%
Retailer Distributor profit
12% 3%

32. Now to tell you about our
Planning
I want to call
Syed khayam
Ahmed

33. Name:
Syed Khayam Ahmed.
Roll No:
2k8-BS-29.
Department:
BS ( CS ).

34. What is planning

35. If you fail
to plan,
you plan
to fail.

36. Strategic Planning
Strategic Planning is the
Process of Developing &
Maintaining a Strategic Fit b/w the
Organization’s Goals &
Capabilities & Its
Changing Marketing
Opportunities.

37. Steps in Strategic Planning

38. Designing the Business
Portfolio
 The business portfolio is the collection of
businesses and products that make up the
company.
 The company must:
 Develop growth strategies
for adding new products or
businesses to the portfolio.

40. Diversification
Astrategy for company growth
through starting
up or acquiring
businesses outside the
company’s current product and
current market.

41. Value Delivery Network
Company’s
Value Chain
Customers Suppliers
Distributors

42. P r o d u c t
De v e l o p me n t
Astrategy for company
growth by offering modified
NEW PRODUCT
to current market
segmentation.

43. What is NEW PRODUCT
Development?
 Thedevelopment of original product,
product improvements,
product modification,
And new brands through the firm’s
own R&D efforts.

45. Concept
Idea Idea Development
generation screening & testing
Marketing
Business Product
Strategy
analysis development
development
Test
Commercialization
marketing

46. Idea Generation
 The systematic search for
new-product ideas.,
Internal
Idea ideA External
Generation GenerAtion Idea
Generation

47. I-I-G E-I-G
Using internal New-Product ideas
source's, also come from customers.
the company The company can analyze
customer questions &
can find complaints to find
new ideas through new products that better
formal solve consumer problems.
R&D.

48. Idea Screening
 Screening new-product ideas in order to
spot good ideas & drop poor ones as soon
as possible.
As we have 200 slogans ,and names but we
decided this….
“Maza Ki Cahat”
&
“ALNUT”
We drop poor one by one whenever we are
satisfied our best idea ……

49. Concept Development& Testing
 Concept
Development
With a few ideas in
hand the marketer
now attempts to
obtain initial
feedback from
customers,
distribution’s and
its own employees.

50. Product/concept
Development
A detailed version of the
new-product idea stated in
meaningful consumer
terms.

51. Concept Testing
 Testing new-
product concepts
with a group of
target consumer to
find out it the
concept have
strong consumer
appeal.

52. Marketing Strategy
 Designing an initial marketing
strategy for a new product based on
the product concept.
 Now if we chose 1 concept from them
then now next step is
“Marketing Strategy Development.”
It consists of there steps…..
 Describe the target market.
 The planned product position.
 Sales, market shares, & profit goals for
the first few years.

53. Business Analysis
 A review of the
sales, costs, and
profit projection for
a new product to find
out whether these
factors satisfy the
company’s
objectives.

54. Product Development
 Developing the
product concept
into a physical
product in order to
ensure that the
product idea can
be turned into a
workable product.

55. Test Marketing
 The stage of new-product development in
which the product and marketing program
are tested in more realistic market setting.
 Standard Test Markets.
 Controlled Test Markets.
 Simulated Test Markets.

56. Commercialization
 Introduce a new product in market.

57. Developing Marketing Mix

58. The 4 P’s & 4 C’s of the Marketing
Mix
 4 P’s  4 C’s
 Product  Customer Solution
 Price  Customer Cost
 Place  Convenience
 Promotion  Communication

59. Managing the Marketing Effort

60. Product life cycle
 The course of a product’s sales and profits
over its lifetime. It involves five stages.

61.  Introductory Stage:
 The product life cycle stage in which the
new product I first distribution and made
available for purchase.
 Growth Stage:
 The product life cycle stage in which a
product’s sales start climbing quickly.
 Maturity Stage:
 The product life cycle stage in which
sales growth slows or levels off.
 Decline Stage:
 The product life cycle stage in which a
product’s sales decline.

63. ADVERTISING
Any paid form of non-
personal presentation by an
identified sponsor.

64. Any form of non-personal communication
paid for by sponsor using mass media to
persuade/inform an audience
 Products/Services
 Public Service Advertising
 Non-profit org.
 People (political candidates, celebrities)
 Places (retail outlets, vacation destinations)

65.  Inform: Objectives
New product, new uses, price changes
 Persuade:
Encourage switching, purchase now, change
perceptions
 Remind:
Where to buy, may need in future, top of
mind in off-season

66. Too Much Clutter!!!
 Television:
Networks, cable, satellite dishes
 Print:
Magazines, newspapers, junk mail
 Radio:
Fragmented audiences, “on the more
popular stations, your ads are
sandwiched with four other ads.”
 Billboards:
Internet …

67. Problem…
How do you get the attention
of the audience????
……………………………………………….
Break Through the
Clutter with Impact
Advertising

68.  Humor appeal
 Emotional appeal
 Moral appeal
 Celebrity appeal
 Sensory appeal
 Rational appeal

69. Steps to Creating
an Effective
Advertising
Campaign

70. 1) Define your target market
2) Determine their needs from your product
- functional
- emotional
3) Develop an advertisement that creates an
image for your product that is sought by
your target market (positioning)

71. The Five M’s
of
Advertising

72. Mission
sales Goals
Advertising Message
objective Message generation
Message
Measure -
ment
Communi -
Money cation
Stage in PLC impact
Market share & Media Sales
Consumer base Reach, frequency, impact
Competition & Impact
clutter
Advertising

73. Major
Advertising
Decisions

74. Objectives Setting
Budget Decisions
Message Decisions
Media Decisions
Campaign Evaluation

75. Advertising
Objective
 Informative Advertising
 Persuasive Advertising
 Reminding Advertising

76. Setting the
Advertising
Budget

77. Stage in the
Product Product
Differentiation Life Cycle
Factors in
Setting
the Advertising
Budget
Advertising
Frequency Market
Share
Competition
and Clutter

78. Our Budget For ADVERTISMENT
Our Total Budget = 30,000,00 RS
For Advertisement
Before start market:
7% of total share = 2,10,000 RS
After start market:
10% of our total Profit

79. Iram Abbas.
2k8-BS-08.
BS(cs).

80. Developing
Advertising Strategy
 Me s s a ge De cis ion
 Me dia De cis ion

81. Creating the
Advertising
Message

82. Plan a Me s s ag e S trate g y
Ge ne ral Me s s ag e to Be Co mmunic ate d to Cus to me rs
Develop a Message
Focus on
Customer Benefits Creative Concept
“Big Idea”
Visualization or Phrase
Combination of Both
Advertising Appeals
Meaningful
Believable
Distinctive

83. Message Execution
 Slice of Life
 Lifestyle
 Fantasy
 Mood or image
 Musical
 Personality symbol
 Technical expertise
 Scientific evidence
 Testimonial evidence

84. Our message Is
MAZA KI
CAHAT

85. Design the Ad
Comparative
Advertising Demonstration
Humorous
Appeals
Testimonial
Advertising
Appeals Unique Selling
Sex Appeals Proposition
Fear Appeals Slice-of-Life
Lifestyle

86. We also do this
!!!!!?

88. Chose
Of
Media

89. Television Yellow Pages
Newspaper Magazine
Major
Kinds of
Media
Direct Mail Outdoor
Radio Internet

90. Television
 Recent trend is the
growth of cable
television
advertisements.
 Marketers can now
target audiences
through special
interest channels.
(Food network, home
and garden, etc).

91. we use

92. Price Price
Time Duration: 30 sec Time Duration: 30 sec
AD Repetition: 30 p/d AD Repetition: 30 p/d
Ad Price 1 week: Ad Price 1 week:
70000 65000

93. Price Price
Time Duration: 30 sec Time Duration: 30 sec
AD Repetition: 30 p/d AD Repetition: 30 p/d
Ad Price 1 week: Ad Price 1 week:
45000 47000

94. Radio
 With commute times
growing, radio
advertising revenues
are growing faster
than any other media.
 Very easy to target
your audience.

95. Print
 Consumer and
business publications.
 Can specifically target
your market.
 Marketers carefully
study subscription rates
and demographic data
for each news
paper/magazine.

96. Outdoor Advertising
 Billboards, painted
bulletins or displays
(such as those that
appear on the walls of
buildings,) and
electric spectaculars
 Can be local,
regional, or national
 Outdoor advertising
is effective along
metropolitan streets
and in other high-
traffic areas

97. Other
Advertising
Media

98.  Transit advertising: ads
placed both inside and
outside of buses, subway
trains and stations, and
commuter trains
 Cinema advertising
 Ads on telephone booths
and park benches
 Ads can be printed in
programs of live-theater
productions
 Directory advertising
(yellow pages)
 Hot air balloons, blimps,
banners behind planes,
and scoreboards

99. Promotion
 To communicate with
individuals, groups or
organizations to directly or
indirectly facilitate exchanges by
informing and persuading one or
more audiences to accept an
organization's products.

100. Sales Promotion
Sales Promotion is a
Mass Communication
Technique That Offers
Short-Term Incentives to
Encourage Purchase or
Sales of a Product or
Service.

101. Sales Promotion
Objectives

102.  To increase sales To ensure
 To attract new To modify attitudes
customers To create an image
 To retain existing ones To position a product
To improve position in the
 To encourage customer market
loyalty To pull the product
 To create awareness through channels
 To inform To push the product
 To remind through channels

103. Reasons for Increase in
Sales Promotion
 Growing Power of Retailers
 Declining Brand Loyalty
 Increased Promotional Sensitivity
 Fragmentation of Consumer Markets
 Short-Term Focus
 Pressure from inside organization
 Competition
 Clutter

104. Major Consumer Sales
Promotion Tools

105. Sample Trial amount of a product
Coupons Savings when purchasing
specified products
Cash Refunds Refund of part of the
purchase price
Price Packs Reduced prices marked
on the label or package
Goods offered free or low
Premiums cost as an incentive to buy a
product
Articles imprinted with an
Advertising advertiser’s name given as
Specialties gifts

106. Major Trade Sales
Promotion Tools
Discount
Allowance

107. Trade Sales Promotion
Techniques

108. Trade Allowances
Dealer Loaders
Trade Contests
Point-of-Purchase Displays
Trade Shows
Training Programs
Push Money

109. Sales Promotion Uses
 Introduce new products
 Get existing customers to buy more
 Attract new customers
 Combat competition
 Maintain sales in off season
 Increase retail inventories
 Tie in advertising and personal selling
 Enhance personal selling efforts

110. Major functions of promotion
4 more major functions:
Encoding
Advertising Agencies creating radio commercials,
TV commercials, prepare direct mail pieces, sales pitch etc
Decoding
Consumer interprets message. Understanding the target
market's perception process is critical.
Response
Reaction of the receiver buy or not to buy.
Feedback
Response communicated back to the sender 1-800 #s,
increase in sales. Number of customers in show room etc

111. BUDGET
To
am Ah me d
ed K hay
Sy

112. Budget
Things Weight Price Things Weight Price
Show box 912 gm 5.00
Biscuit 38 gm 47.52
Master 10944 gm 2.50
Riper 0.10 gm 8.70
carton
Slofan 2.00 gm 2.00
Over head 4.00
In 24 packet Total = 69.72

113. Our Expenses
Expenses on 24 packet 69.72 Rs
Expenses on 1 box 836.64 Rs
In 1 container 600 box 501984 Rs

114. Our Price
 1 packet 5 Rs
 1 Box 120 Rs
 1 carton 1440 Rs
 1 container 8,64,000 RS
Commission Distribution 15% 1,29,600 Rs
Remain 7,34,400 Rs

115. Daily Production 600 carton
8 container 9,91,200 RS
Expenses distribution 15% 1,03680 Rs
Remain 8,87,520 Rs
Total Expenses 4,01587 RS
Remain 4,85932 Rs
Promotion 5 % 74,373.12 Rs
Advertisement 16% 17,793.8 RS
Our Profit in 1 month 3.93,621 Rs

116. Thank
You……..

117. Any Quarry………!!!!