HIMSS began using social media like Twitter and Facebook in 2008 to complement existing outreach and grow awareness of the health IT industry. It has since become fully integrated into HIMSS' communications and engagement with members. The document describes HIMSS' social media presence and policies, and provides case studies of individuals like physician Ted Eytan who have built relationships in the health IT field through blogging and social media. It emphasizes that social media is about real human connections, and offers tips for organizations looking to engage through these channels.

1. Newer, Deeper Connections in Health IT Application Of Social Media For Healthcare Organizations Cesar Torres, Web Manager, HIMSS AMDIS Physician-Computer Connection Symposium July 2010

2. Pinning Down A Definition Defining Social Media Collaborative process through which information (news, photos, videos, links, podcasts) is created, shared and/or altered via social networking websites. How does the digital native define social media? To them, it’s ingrained in communications—no different than email or texting.

3. Social Media Sites (as we move away from the desktop, these services become platform independent. Connect anywhere, anytime using BlackBerries, iPhones, tablets, etc.)

4. HIMSS: Why Enter Social Media? Started three communities in 2008 to complement existing member outreach tools, and grow industry awareness. Has evolved to a fully integrated component of communications, PR, marketing, outreach and customer service.

5. Social media use is not about technology.

6. Social media use is about people and real relationships.

8. HIMSS Group (30,000+ members)

9. HIMSS Page(2,200+members)

10. Wikis and HIMSS YouTube Channel (New in 2010)Group Managers: Cesar Torres and Cari McLean

12. Accuracy

13. Leveraging staff’s health IT specialties and expertise

14. Enabling leadership through use of social media technologies

15. Opening up the sharing of industry knowledgeSocial Media Policy implemented in 2009 in conjunction with internal social media work group; approved by legal and human resources departments.

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19. HIMSS Staff on Twitter

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29. E-Patient Dave

32. 344 YouTube Channels

33. 530 Facebook pages

34. 557 Twitter Accounts

35. 96 Blogs

36. NEW! Children’s Hospitals – Multi-State Health SystemsOne-page list of hospitals using Social Media: http://ebennett.org/hsnl-full Read more: http://ebennett.org/hsnl/#ixzz0tfXBkqlX

37. Case Study: Ted Eytan, MD Family physicianbased in Washington, DC Blogger: www.tedeytan.com Topics: patient-centered healthcare, information technology, and promoting diversity in communities and the medical profession. Twitter:@TedEytan Download: HIMSS Annual Conference: Driving Total Health with Health IT and Health 2.0

39. Hascreated new relationships

41. Case Study: E-Patient Dave One of the most singular voices in the Blogging community

42. Social Media Tip Sheet Observe before you jump in Like your mom taught you, say “Thank You” and “Please” Experiment and explore Expect it to take time Have fun; these tools promote creativity

43. References, Resources HIMSS Cesar Torres, ctorres@himss.org and Cari McLean, cmclean@himss.org Twitter: @HIMSS HIMSS Page on Facebook HIMSS Group on LinkedIn E-Patient Dave http://epatientdave.com Ted Eytanhttp://tedeytan.com Ed Bennett: http://ebennett.org

44. Thank you Cesar Torres HIMSS Web Manager ctorres@himss.org