Keynote presentation from East Coast Oracle Conference, Sept 2015. Jeff and Kellyn profile 2 members of the community and their before and after online personal transformations.

1. ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)

2.  product manager on the DB team
 I like to help people be better at ORCL
 I’ve been told I have a ‘dry sense of
humor’

3. In a former life…
 @hillbillyToad
 ‘that’ Toad guy
 Great job, great career, not great for me
from WV but ‘hillbilly’ doesn’t help
Wanted to be ‘Jeff’ not someone else’s
product or brand

4.  DBAKevlar
 I like to block people…. 
 Consulting Member of Technical Staff
for SCP Team, Enterprise Manager at
Oracle

5. Late Into the Game…
 Always DBAKevlar
 Been online since 2008-2009.
 Big on mentoring others and teaching
the next generation of technologists.

6. Suggested Best Practices
 Decide type of social media presence/online
persona you want to present.
 But be authentic, find your ‘voice’
 Separate personal and professional
 Know what’s appropriate for each network
 Privacy settings for personal as appropriate
 Social media policies are YOUR FRIEND!

7. Social Media Only Works for a
Few, Jeff and Kellyn…

8. No, We’re Not Special
 We worked at it.
 There is [something] of a formula, (but
don’t ask Jeff for the algorithm, math is
not his strong suit…)

9. Yes, It is Important to Your
Career
 77% of Prospective Employers Google
candidates.
 43% pass on candidates either because
of what they ARE or AREN’T posting
online.
http://career-advice.monster.com/job-search/getting-started/HR-Googling-Job-Applicants/article.aspx
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014

10. It Doesn’t Have to be Hard

11. Case Study: Monty Latiolais
 An Oracle ACE
 4 years President of Major OUG
 Blogging Since 2007

12. @monty_odtug
 ODTUG?

13. Butcher, baker, candlestick maker
 True Story!

14. Magi?

15. Nice hat Mr. President?

16. All Over the Place
 Confusing
 Not memorable, or for the wrong
reasons
 Let me sum up, no there is too much

17. What is it you’d say ya do here?

18. Themes…

20. Corralling…

23. Benefits?

24. Please go read Pt2, Kellyn’s Story

25. And, we’re back! Some tips…

26. Connecting Tips
 Don’t use the default, lame-O connection message
 Remind the person how you know them, where
you may have seen them, or why you’d like to join
their network.
 Don’t connect with just anybody- ensure they offer
value to your network.

27. Profile: Handle & Pic
 Don’t tie yourself to a brand or tech
 Be your OWN brand, e.g. DBAKevlar

28. Bio
 Give people a REASON to follow you
 Include a LINK
1. About.Me
2. LinkedIn
3. Blog/Website

29. Summary
 Find your online persona
 Build your own brand, not just a company’s
 Figure out what social media makes sense
for the presence you wish to make.
 Use different formats to broadcast to as
large an audience as possible.

30. Want help?
 Tweet me or Kellyn!
@thatjeffsmith
@dbakevlar
 We won’t put you on the Internet unless
you say it’s OK 