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SEO Trends and Tips for 2010 and beyond. What has changed and what's next.
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- 1. Search Trends and SEO Tactics for the Travel Industry Hillary Bressler CEO and Founder .Com Marketing @hillarybressler #etsnyc October 2009
- 2. Search Trends © 2009 .Com Marketing Search in the Decision Cycle
- 3. Search Trends © 2009 .Com Marketing Search Continues To Grow Spend in Millions http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100509
- 8. Top 3 Search Engines
- 10. Search Engine Market Share Google remains the market leader U.S. Core Search Share, August 2009 (Source: comScore qSearch) -0.4% y/y 0.03% m/m 3.9% Ask -1.3% y/y -0.01% m/m 3.0% AOL +0.9% y/y +0.4% m/m 9.3% Microsoft -0.4% y/y 0.0% m/m 19.3% Yahoo +1.3% y.y -0.1% m/m 64.6% Google
- 14. The farecast technology works to help identify trends in flight prices, showing you as you search whether or not fares are expected to stay the same, get cheaper, or rise in price. Bing Travel Tools
- 15. Think of Bing Cashback as a Credit Card rewards program, but only a million times better. Depending on the retailer, your purchases could net you as high as 30% of the purchase price back in cash form (though most offers are between 5 and 15%. Bing Cash Back
- 19. Top 3 Changes In Search from 2008 to Today
- 29. The famous Blendtec iphone video has attracted over 6,000 links resulting in a top ten ranking on Google for the word, “blender.” http://mashable.com/2009
- 31. Searchable PDF’s Google on October 7, 2009 announced that its search results now feature an option allowing users to view formatted PDFs from within their browser.
- 34. Google Sidewiki Google Sidewiki is a new feature being Sept 23, 2009 to the Google Toolbar that allows anyone to leave comments about pages as they surf the web. Anyone can view your comments who also have Sidewiki enabled.
- 36. You can, however, claim the first comment for yourself. If you’ve verified ownership of a site through Google Webmaster Central, then you’ll see a special notice whenever you comment on one of your own pages:
- 41. SearchWiki © 2009 .Com Marketing User Influenced Ratings
- 50. The key is finding where the desired audience spends its time interacting with and sharing content . Whatever the tactical mix is, it’s an investment in time and relationships – not a short term “link dump” to promote optimized link bait. http://mashable.com/2009
- 51. Twitter and SEO Google is already indexing tweets (albeit not in real-time) so Twitter pages and even individual tweets have already started appearing within Google search results.
- 54. Myspace page
- 55. Linkedin page
- 56. Linkedin Group
- 58. Twitter Account
- 60. Google Wave Video - http://cnettv.cnet.com/google-wave/9742-1_53-50072681.html
- 62. Google Books
- 63. Google Books and Travel
- 64. Google Books and Travel
- 66. Measuring ROI of Social Media
- 67. 84% of Social Media Programs Don’t Measure ROI
Notas do Editor
- Total media spending for the same period is down over 15% according to Neilsen.
- followed by destination boards or countries (23%) and online travel agencies (22%) followed by destination boards or countries (23%) and online travel agencies (22%)
- followed by destination boards or countries (23%) and online travel agencies (22%) followed by destination boards or countries (23%) and online travel agencies (22%)
- followed by destination boards or countries (23%) and online travel agencies (22%) followed by destination boards or countries (23%) and online travel agencies (22%)