Harley-Davidson aims to achieve sustainable competitive advantage through its corporate strategy. However, maintaining a long-term advantage is difficult as competitors can copy strengths. The analysis examines whether Harley-Davidson has found a source of sustainable advantage by drawing on readings about the company, its annual report, and other sources to both make a claim and back it up with examples.

1. Sustainable competitive advantage is the "holy grail" of
corporate strategy, but it is elusive.
Using all you have learned to date about Harley-Davidson,
analyze whether or not Harley-Davidson has a source of
sustainable competitive advantage
. Defend your answer using examples from your readings, the
annual report, and other sources.