1. Intergraph & Dynamic GIS
Intergraph Corporation, Security, Government & Infrastructure Division (SG&I)
Joe Bob Penor
Staff Scientist
Geospatial Operations: GIS Product Line Specialist

2. The World is Changing
Rikuzentakata, Japan – March 11 2011
Magnitude 9.0 earthquake. 15341 dead. 8298 missing.
$300 Billion in damages. 125,000 buildings destroyed

3. The World is Changing
Tuscaloosa, Alabama – April 27 2011
190 mph winds. 1.5 mile wide path of destruction. Path of 80.3 miles.
61 dead.

4. The World is Changing
Memphis, Shelby County, Tennessee – May 10 2011
1,300 buildings destroyed.
13% of U.S petroleum refinery output was disrupted.

5. The World is Changing
Joplin, Missouri – May 22 2011
225 mph winds. 138 dead. 25% of Joplin Destroyed. $1 Billion in damages.

6. The Hexagon Approach
“Our rationale is to provide the
entire measurement cycle and
deliver real-time information to
our customers about their business
and associated activities”
Ola Rollen
President and CEO – Hexagon AB
6

7. GIS Market Development 2000 - 2010
High Accuracy
P
R
O “Static GIS”
F
E
S
S
I
“Google”
O
N
GIS
A
L
G
I
S
Low Accuracy
Slow updates Rapid Updates

8. GIS Market Development 2010 and Beyond
High Accuracy
Moving FORWARD
P
R Solutions * (Sensors + Software) =
O
F “Dynamic GIS”
E
S
S
I
“Google”
O
N
GIS
A
L
G
I
S
Low Accuracy
Slow Updates Rapid Updates

9. „Dynamic GIS‟
9

10. Recipe for Success = Sensors + Software + Solutions
Sensors Software
Data Feeds the Information Processes, extracts,
Information Cloud manages and delivers
Cloud valuable information
from the information
cloud
Workflow Solutions
Rapidly deliver reliable and
actionable 5D information
to users across vertical markets
as cost effective solutions to
solve market problems

11. Lifecycle of Geo-Information
The Dynamic Earth:
Sensors
• Drives demand for information
Satellite; Airborne; Terrestrial
• Drives demand for data
• Drives demand an integrated solution
Produce or
Desktop Software
Buy
Data
Producers
Search Performed; Server Software
Information Not Data/IT
Available
Managers
Request is Made Web & Mobile
Users & Consumers
The Earth Changes – New Information Required

12. Measuring and Understanding Our Dynamic Earth
Geospatial Information Value Chain
Capture Process Share Deliver

13. Dynamic Information Lifecycle
Capture Process Share Deliver Valuable
Information
Web
Server High
Value
Return on Investment
GIS
Remote Sensing
Photogrammetry
Sensors
Low
Value
Intergraph Geospatial Information Value Chain

14. Dynamic Information Lifecycle
# of A Few Group Department Enterprise World Valuable
Users Information
Web
Server High
Value
Return on Investment
GIS
Remote Sensing
Photogrammetry
Sensors
Low
Value
Intergraph Geospatial Information Value Chain

15. Dynamic Information Lifecycle
Land Cover
Stereo Earth Information
Pixels Analysis
Raw Ortho Enterprise GeoPortal Valuable
Point Maps
Data DTM Workflows Mobile Information
Clouds Databases
Features
Reports
Web
Server High
Value
Return on Investment
GIS
Remote Sensing
Photogrammetry
Sensors
Low
Value
Intergraph Geospatial Information Value Chain

16. Dynamic GIS Description
 Geospatial data is the fuel that flows through the pipe of the information lifecycle.
 Change on the earth‟s surface is the „spark‟ that ignites the fuel.
 The fuel flows through the geospatial information lifecycle „pipe‟.
 The pipe is connects the four engines „capture – process – share – deliver‟ of the lifecycle
 Each engine pumps „value added date and information‟ through the pipe to the next engine.
 The results is „AAA‟ value added information.
 This process drives the Dynamic GIS
16

17. DYNAMIC GIS INSIDE AN
ORGANIZATION
17

18. The Geospatial Ecosystem
Field Mapping & Update Users & Consumers
Airborne
Sensors
Intranet/Internet
Satellite Sensor Information Web
Data GIS Products Services
Photogrammetry
Data
IT Data
Terrestrial
Sensors
Data Server Data
CAD
Remote Engineering
Sensing Utilities
Spatial Database
Geo-Portals

19. Geospatial Workflow
Data Information
Delivering
Dynamic Geospatial Accurate
Earth Portfolio Authoritative
Actionable
Dynamic
Information
19

20. The Triple „AAA‟ Standard for Success
„A‟ccurate
Using robust and rigorous mathematical and scientific approaches, geospatial products need to have the
capability to create and produce highly accurate geospatial data and information products. This includes
the use of rigorous sensor models and scientific remote sensing, photogrammetry and GIS modeling
techniques.
„A‟uthoritative
Geospatial data and information products produced need to be open and standard based making the
data more valuable, accessible, reliable and the foundation for making mission and life critical decisions.
Leading edge analysis tools drill into data to derive authoritative information.
„A‟ctionable
Your software products need to create „on demand‟ information, delivered directly to decision makers over
the web and to mobile devices. Data and information products created need to be „Vendor Neutral‟ using
OGC/ISO standards so that multiple software applications are „Decision Ready‟.
20

21. Intergraph Geospatial Portfolio
Remote Web Mobile
Clients GIS Photogrammetry
Sensing Mapping Mapping
Intranet/ Intranet/
Internet Internet
Data Management
Discovery Services Delivery Services Enterprise Services
Services
Security & Administration
Geospatial Server
Server
Geospatial
Data Web Editing
Geo-
Management SDI Web Mapping & Workflow
Processing
& Delivery Optimization
Data &
Web
Services
Web Services Geospatial Database Geospatial Data
21
(Imagery, Features, Terrain)

22. Dynamic GIS In Action
22

23. Key Messages
 Our earth and its physical, human and social geography are changing at a rapid pace
 Our customers job is to rapidly understand, react and influence that change.
 Geospatial technologies are critical to obtaining accurate, authoritative and actionable
information about our dynamic earth.
 Intergraph is the only company in the world that has ALL the geospatial products needed to
address the entire Dynamic GIS information lifecycle.

24. QUESTIONS

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