U can't take it anymore. The To Do list, the bucket list, the "one day I'll be able to think about strategy"; list is growing longer while the days are growing shorter. You're not going to get more help or miraculously find more time. The fact is there's too much slated to do per person in a 40 hour week. The only way you can get ahead and tackle those lists is to free up time. Welcome to the world of automation. Through different types of integrations, organizations are eliminating redundant, repetitive tasks that technology can handle. Organizations are finding new time to apply to thinking about how to create additional member value. Join this webinar to explore the variety of integrations organizations are using to make marketing communications manageable.

1. Integration Automation Celebration
John Brandt – Sales Director

2. www.highroadsolution.com
Thank You for Joining!
John Brandt
Sales Director
@johnbrandt25

3. www.highroadsolution.com
Need for Automation

4. www.highroadsolution.com
Automation Potential
• Automating Content
• Automating
Membership
Programs
• Automating Event
Programs
• Automating
Membership
Acquisition
Campaigns

5. www.highroadsolution.com
Automating Your Newsletter Content
• Many Forms
• Lowest Level
– Dynamic Content
• Highest Level
– Integration of AMS and
CMS
– ASAE Association Now +
• Newsletter Xpress +
– Preferences & Taxonomy

6. www.highroadsolution.com
Newsletter Xpress +
Member/Constituent
Preference Center
Content Posted to
CMS
Frequency Preference
Newsletter
Deployment
Newsletter
Xpress +

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Membership Program Automation
• Common membership
programs you can do
now!
– Membership Renewal
Programs
– Welcome Program
• Do you do other types of
update emails that you
can personalize and
automate?
– CPE or CLE credits for
example

8. www.highroadsolution.com
Anatomy of a Renewal Program
60 Day
Reminder
Trigger
30 Day
Reminder
Trigger
7 Day
Reminder
Trigger

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Event Program Automation
• Triggered Promotional Emails
– Based on open or click behavior
– Targeting your most interested subscribers
– Track for those that have attended in the
past
• Managed Automation Campaigns
– Full-Service programs via HubSpot

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Event Promotion
• General Invitation
Track 1
• Openers
Track 2
• Registration Link Clickers
Track 3
• Registrants
Track 4

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Membership Acquisition Programs
• Using HubSpot we can build
automation programs to
acquire members and event
registrations
• Target non-members visiting
your site
– Reading your articles on your
website
– Opening your non-member mail
– Following you or commenting
about you on social
– Attending live or virtual events

12. www.highroadsolution.com
Build It and They Will Come!

13. Thanks Again!
Submit questions to:
jbrandt@highroadsolution.com
Twitter: @johnbrandt25