Innovative Chapter Communications

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Associations are thinking strategically about their chapter and component communication models and how to best employ digital marketing to get the biggest return.

Marketing

Chapter Digital Models
So Many Ways to Do Good Work!

Active Chapter Projects
Innovation Underway!

National Creating Leads for
Chapters
Growing Faster

form
National
Landing
Page
Social
Media
Billboards,
TV, etc
Chapter
1 Lead
List
Chapter
2 Lead
List
Chapter
3 Lead
List
Chapter
X Lead
List
Chapter Ambassador works
the lead

Chapter Lead Generation
with National Oversight
Leave No Data Behind!

Summary
Considerations for Organizational Strategic Goals
Consideration of Governance & Component Structure
Budget Considerations
Workflow Considerations
Centralized Analysis vs Distributed

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Innovative Chapter Communications

1. Innovative Chapter Digital Communications Suzanne Carawan Chief Marketing Officer

2. Agenda Trends We’re Seeing in the Association Industry Power & Responsibility of Brand Exploring Chapter Models of Communication Project Overviews

3. Trends What’s New with Chapters

5. Trends Who Creates Leads Who Handles Opt-Outs and Data Measuring at the Aggregate Brand Power Struggles

6. Power & Responsibility of Brand Federal/State Relationships Who Has Bigger Budget and Brand Who Can Get More Done with Infrastructure How to Scale Who Has the Skillsets Who Has the Focus

7. Chapter Digital Models So Many Ways to Do Good Work!

10.

11.

12. Active Chapter Projects Innovation Underway!

13. National Making Email Easier to Protect the Brand Distributed Enterprise Know-How

14.

15.

16.

17.

18. National Creating Leads for Chapters Growing Faster

19. form National Landing Page Social Media Billboards, TV, etc Chapter 1 Lead List Chapter 2 Lead List Chapter 3 Lead List Chapter X Lead List Chapter Ambassador works the lead

20. Chapter Lead Generation with National Oversight Leave No Data Behind!

21. National AMS Chapter 1 Email Chapter 2 Email Chapter 3 Email Chapter X Email Send Own Email & Manage Brand with National Oversight Chapter Handling Lead Gen at Local Level through Events, Mailings, etc. Social Media

22. Power of National Brand with Respect for Chapter Unified Front

23.

24. Power of National Brand to Increase Chapter Engagement Empowering the Network

25. Chapter President Chapter Leader

26. Summary Considerations for Organizational Strategic Goals Consideration of Governance & Component Structure Budget Considerations Workflow Considerations Centralized Analysis vs Distributed

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