Jenny Lassi & Kevin Hoffman of HighRoad Solution discuss different metrics that association & non-profit marketers can use to assess their eMail. The presentation took place at the first user group conference held on June 6, 2013 at the Ameican Society of Association Executives' headquarters in Washington, DC.

2. • Sent
• Delivered
• Bounces

3. Someone from your
organization should
be in charge of routinely
reviewing your bounce logs

4. • Opens
• Click Throughs
• Opt-Outs

5. • Totals
• Individual Links
• Filter by Time
• Edit links post deployment

6. • SureSend Reports
• Inbox/Bulk-Box
• Fee Based Report

7. When a SureSend
Domain Delivery
Report is enabled
when sending a Live
message, you will see
the Domain Delivery
tab on the email stats

9. When Conversion
Tracker is enabled
you can see easily if
any transactions
resulted from a sent
message to quantify
ROI.

10. The custom reporting feature gives the user the ability to
gather aggregated stats on more than one message based
on specific criteria.

17. If you can dream it, there is a way to find it!