Responsive Web Design (RWD) has been a growing trend in web design over the past couple of years.

1. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
The responsive Web Design
Phenomenon: what it is and
what it means for your school?
Slide 1

2. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
Overview
1)
2)
What is responsive web design?
Why is responsive web design a rising trend for higher ed?
i.
ii.
iii.
3)
Increase your mobile search visibility
Increase cost effectiveness
Overall control
Responsive or not, it’s all about content
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 2

3. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
1. What is responsive web design?

Responsive web design is a method used to make a website
that works effectively on desktops and mobile devices,
regardless of the operating system.

Here is a great comparison of different ways to create
mobile sites in terms of user experience.
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 3

4. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
1. Why is RWD a rising trend for higher ed?

There are three obvious reasons for colleges and
universities to adopt RWD:
i. Increase your mobile search visibility
ii. Increase cost effectiveness
iii. Overall control
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 4

5. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
i. Increase your mobile search visibility

More and more information is requested via mobile devices,
and students are also signing up for classes via their
smartphone.

You can track the rise of content being shared via mobile
devices and compare the results.

By delivering an app-like experience, students are likely to
visit your site more often
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 5

6. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
ii. Increase cost effectiveness

In the long term, having a responsive web design:
 eliminates the need to maintain multiple sites
 decreases overall costs
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 6

7. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
iii. Overall control

Overall control of what?
 Your BRAND throughout devices

How?
 By offering a consistent user experience across all
devices.
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 7

8. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
3. Responsive or not, it’s all about content

Is RWD right for everyone? Is it always better than a
dedicated mobile site?
 Whether or not your college decides to go for RWD a
significant amount of your focus will always come back to
content.
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 8

9. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
3. Responsive or not, it’s all about content

While Responsive web design is a geared to enhance userexperience, it actually puts a new emphasis on content

It requires colleges and universities to focus on:
 their brand
 their content
to make sure they meet visitors’ needs both technically and
informatively.
Source: Higher Education Marketing – The Responsive Web Design Phenomenon
Slide 9

10. The Responsive Web Design Phenomenon:
What it is and what it means for higher ed
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Slide 10