1. International Student Recruitment: How to
Generate Leads Through GA and Adwords
International Student
Recruitment: How to Generate
Leads Through Google
Analytics and Adwords 1
Slide
2. International Student Recruitment: How to
Generate Leads Through GA and Adwords
Overview
1)
2)
Google Analytics
Google Adwords
Source: Higher Education Marketing – International Student Recruitment
Slide 2
3. International Student Recruitment: How to
Generate Leads Through GA and Adwords
1. Google Analytics
If the ultimate goal is to recruit more international students, it
is just as vital to assess the status and performance of your
college in other countries.
Is your website visible outside your region?
Are international users landing on the relevant pages,
and if they are, is the information accessible to them?
What is the ROI on each of your online international
campaigns and advertisements?
Are your SEO strategies also catered to generating
international leads?
Source: Higher Education Marketing – International Student Recruitment
Slide 3
4. International Student Recruitment: How to
Generate Leads Through GA and Adwords
1. Google Analytics
The long list of questions is no reason to feel overwhelmed.
Using Analytics in Higher Education really helps in breaking
down all of this information
allowing your college or university to measure:
the results of all of your efforts
get a better idea of how your school fares on a global
scale
Source: Higher Education Marketing – International Student Recruitment
Slide 4
5. International Student Recruitment: How to
Generate Leads Through GA and Adwords
2. Google Adwords
Analytics shows you:
how users arrived to your site
Keyword research shows you:
which keywords are the most popular.
The information you find through keyword research will allow
you to design your Pay-Per-Click Marketing campaigns in
such a way that your visibility runs parallel with popular
keywords.
Source: Higher Education Marketing – International Student Recruitment
Slide 5
6. International Student Recruitment: How to
Generate Leads Through GA and Adwords
2. Google Adwords
In the next slide example, Nipissingu (Brantford, Ontario)
and Walden University (Minneapolis, MN) appear as the top
ads.
However, the results could have been different for a user
located somewhere else.
For example, Walden University may have designed their
AdWords campaign with the keywords “Canadian colleges” but
only when searched for in specific locations, such as Canada.
This means that when users anywhere else in the world search
those keywords, different results will appear in the ad section.
Source: Higher Education Marketing – International Student Recruitment
Slide 6
7. International Student Recruitment: How to
Generate Leads Through GA and Adwords
Source: Higher Education Marketing – International Student Recruitment
Slide 7
8. International Student Recruitment: How to
Generate Leads Through GA and Adwords
2. Google Adwords
The Google AdWords geo-targeting tool allows you:
to target your demographics by continent, country, state,
province, city, and even zip code.
In terms of reaching out to international students, you can
customize your AdWords:
to increase the visibility of your college or university in
particular countries.
Source: Higher Education Marketing – International Student Recruitment
Slide 8
9. International Student Recruitment: How to
Generate Leads Through GA and Adwords
For examples and more info go to our website and read
the full blog post.
Source: Higher Education Marketing – International Student Recruitment
Slide 9
10. International Student Recruitment: How to
Generate Leads Through GA and Adwords
Questions?
1.514.312.3968
info@higher-education-marketing.com
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
Visit our Website: Higher Education Marketing
Slide 10