Learn how to nurture leads from awareness to enrollment using remote admissions software in our exclusive webinar.

1. Creating the
Complete
Online Admissions
Experience

2. Today’s Presentation
Virtual
Admissions
Assistant
Customer
Relationship
Management
Mautic CRM
Online
Application
Portal

3. Track Progress from Inquiry to Admission

4. Track Progress from Inquiry to Admission
CRM – Auto-reply-emails; SMS; Calls; Tracking Stages to Nurture through enrollment

5. Track Progress from Inquiry to Admission
CRM
Virtual Admissions Assistant
Intuitive process that answers
their questions;
guides their decisions;
directs them to the
Application Form.

6. Track Progress from Inquiry to Admission
CRM VAA
Online Application
Form auto-filled by VAA;
all data fields go to
existing contact data in CRM;
allows applicant to drag & drop downloads
and complete online payment.

7. Customer
Relationship
Management
Customer
Relationship
Management

8. What is a CRM?
Customer Relationship Management
software offers a range of applications
to help you manage your interactions
and relationships with contacts:
• Leads
• Students
• Agents/Partners
• Alumni

9. Form Sends Contact Info to CRM

10. Categorize Contacts into Segments (Lists)

11. Categorize Contacts into Segments (Lists)

12. Auto-email Built in Your CRM
Add personalization
tokens
Hi Diane,
We're excited to hear from you with your interest in our
Business English program!
Our lead instructor, Philippe Taza, wrote this article
recently about
his approach to teaching this with us.
Have more questions? Just reply to this email or call us at
514-312-9048.
Ready to begin? Click here to join!
Best,
Scott Cross
scross@higher-education-marketing.com
Add
Personalization
Tokens

13. Segmented Autoresponder Emails
Include a drop-down box:
“Program of Interest”
The program field
determines which
auto-reply email
they will get.

14. Creating a Workflow: Email Drip Campaign
1. Email workflow sends a
drip campaign delivering a
pre-timed sequence
Recipient’s “Status” will
change once they
click/convert , removing
them from the rest of the
sequence

15. Send SMS Directly from CRM Platform

16. CRM: Track Clicks, Calls, Emails, and Texts
In Mautic, you can …
• Call prospects directly
• Log call info
• Record the call
(if permitted)
Log Call as “Connected”
Update Stage to “Contacted”
Mautic CRM Tracks …
• Email engagement
(opens, downloads, clicks, replies)
• SMS & Calls history
• Meeting notes

17. We have a question for you …
Do you use a CRM?
If so, is it built for educational
institutions?
Yes and Yes
Yes and No
NoC
B
A

18. Customer
Relationship
Management
Virtual
Admissions
Assistant

19. Calls To Action (CTAs)

20. Virtual Admissions Assistant

21. Virtual Admissions Assistant

22. Virtual Admissions Assistant

23. Virtual Admissions Assistant

24. Virtual Admissions Assistant

25. Virtual Admissions Assistant

26. Virtual Admissions Assistant

27. Virtual Admissions Assistant

28. Virtual Admissions Assistant

29. Virtual Admissions Assistant

30. Virtual Admissions Assistant

31. Virtual Admissions Assistant

32. We have another question for you ...
How would you describe
your school’s digital tools
to drive people from
interest to application?
We have a tool on our website like the Virtual
Admissions Assistant
We accept Applications Online, including payment
We provide a PDF application form on our website
that applicants email to us.
None of the above

33. Customer
Relationship
Management
Online
Application
Portal

34. Online Application Portal

35. Offer Multiple Applications

36. You Decide How Many Steps & Questions

37. Program Pre-loaded with Choices from VAA

38. Drag & Drops Files into the Application

39. Require a Signature In the Application

40. Online Payment Function

41. Thank You Page & Confirmation Email

42. Reminder
All of you will receive the recording
of this webinar,
plus the slide deck we’re using.

43. Schedule a CRM – VAA – Portal Demo

44. Got any Questions?
Chris Dargiewicz
Europe Client Representative
chris@higher-education-marketing.com
Tel: +48 600 554 333
Alex Lamont
UK Client Representative
alamont@higher-education-marketing.com
Tel: +44 784 558 0402
Archie Pollock
UK Regional Manager
archie@higher-education-marketing.com
Tel: +44 795 797 4939

45. Got any Questions?
Scott Cross
US Client Representative
scross@higher-education-marketing.com
514-312-3968 x 117
Greig Ah Now
Canada Client Representative
greig@higher-education-marketing.com
1-416-203-9192