5 quick ways to make your college’s content more viral online

5 Quick Ways To Make Your College’s
Content More Viral Online
Slide 1
5 Quick Ways To Make Your
College’s Content More Viral

Slide 2
1. Make existing content more visual with infographics
2. Use hi-res, high-quality images
3. Create videos for YouTube and Pinterest
4. Include visual content into all the school‟s communication
5. Optimize your images for SEO
6. Popular visual content for schools
i. Student-generated content
ii. Tutorials
iii. Results
iv. Testimonials
7. Beyond images: use killer text/caption
Overview
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online

Slide 3
The appeal of infographics comes in how they present an
otherwise dense topic in a simple and easy-to-understand
format.
By summarizing text through visuals infographics make data:
 accessible
 enjoyable
Remember that although infographics make for a great way to
drive prospects to your site, it is important that ones you post
are meaningful and relevant.
1. Make existing content more visual with
infographics

Slide 4
Before working on infographics, always start by asking
yourself:
 Why should my audience care about this?
 What will it mean to them?
Similar to the textual content on your school‟s site, the visual
content has to be significant.
1. Make existing content more visual with
infographics

Slide 5
Infographics can be time-and resource-consuming. If you
cannot afford to create them internally, make sure you use:
 high quality pictures to create relevant images that will make your
audience react.
Your images should be at least:
 580 pixels square (the dimensions of a Facebook photo in theatre
view).
You can use this format for any newsworthy data your school
wants to share.
2. Use hi-res, high-quality images

Slide 6
Most schools already know about the importance of having a
YouTube presence.
However, very few of them are aware of the referencing power
of Pinterest. It is now possible to pin videos on Pinterest
 (Go to the „About‟ section, then to the ‟Goodies‟ and drop the Pin it
button).
Since Pinterest is all about images, videos are a way to make
your page stand out.
3. Create videos for YouTube and Pinterest

Slide 7
4. Include visual content into all the school‟s
communication
 Don‟t restrict visual content to your social media platforms.
 Use photos on your blog and through your email marketing
initiatives as well.

Slide 8
5. Optimize your images for SEO
For every picture you use, make sure to:
 Use only image types BMP, GIF, JPEG, PNG, and SVG.
 Use words that describe the content of the image for the file names.
 Use image alt text to describe the image.
 Provide context for the image in the page's surrounding text, if
possible.

Slide 9
5. Popular visual content for schools
ii. Tutorials
iii. Results
iv. Testimonials

Slide 10
 User-generated visual content is the most shared type of
content in social media.
 Photos and videos are great opportunities for student-
generated content. Invite students to upload photos of them
enjoying an event on Facebook and Instagram, and then
feature the best ones on both sites.
 Here are a few lists that could easily be turned into a visual
graphic:
 “10 steps to your career as a nurse at (your school‟s name)”
 “Checklist for registration”
 Templates for resumes to apply to certain jobs
 “Wisdom from the Expert” about a specific topic

Slide 11
ii. Tutorials
 Tutorials through video or image are a great way to offer
sharable, relevant information.
 On Pinterest, tutorial pins see a 42% higher click through
rates.

Slide 12
iii. Results
 Visual content is an easy way to track results of an on-going
project your school is involved in.
 It can be featured in a “Before/After” image.

Slide 13
iv. Testimonials
 Shots of testimonials to add value to the board.
 You can also choose to share a story with a series of posts
on your blog or Facebook page.

Slide 14
Beyond images: use killer text/caption
If a picture is worth 1,000 words, it shouldn‟t be too hard to
come up with a handful of words to summarize the pictures or
graphics you post on your site.
 Captions really help anchor the visuals on your site.
Here are a few tips for writing text for images:
 Add a call to action: Images see an 80% increase in engagement
when a short text is associated to them.
 Use your keywords: Make sure these short texts include your specific
keywords.
 Whenever you can, put a link in your caption: Pinterest especially
rewards captions: type in the URL in the caption section and Pinterest
will hyperlink whatever you put in the caption.

Slide 15
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our Website: Higher Education Marketing
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5 quick ways to make your college’s content more viral online

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5 quick ways to make your college’s content more viral online