1. Review of the Online game market 2011
and Forecast of 2012
Jack Lee
Gala Inc.

2. Agenda
1. Review of the Global market in 2011.
1) US market
2) Chinese market
3) Japanese market
4) European market
5) Korean market
2. Analysis of the Korean market change in 2011.
3. Forecast of the Changes of Korean market in 2012.
2

3. 1. Review of the Global market in 2011.
1. Market size of game industries.
Sales of game industries (estimated), 2011-1025 Global Online Games Revenues, 2006-2011
30000
Gaming hardware 25000
Millions of Dollars
20000
Gaming software
Platform
15000
Online gaming 10000
5000
Total
0
0 30,000 60,000 90,000 120,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Millions of Dollars Year
2011 2013 2015
■ Sales of gaming hardware and software were hit $74bn last year, up 10.4% from the 2010 figure of $67bn.
■ Mobile gaming to become ever more important: driven by the rise in popularity of smartphones and tablets,
its share of the sector will grow from 15% in 2010 to 20% in 2015.
Source: Global market trend report by Korea Creative Content Agency 3

4. 1. Review of the Global market in 2011.
2. US market
Number and percentage of gamers per platform Money spent on games by platform, Billion USD
140 25
120 115
1.8
20
100 1.8
Number in millions
82
76 75 2.1 Social game
80 73 71
15
2.5 PC package
Billion USD
60 52
Mobile game
2.6
40 10 PC download expect for
2.8 MMOG
MMOG
20
Browser game
5
0 7.9
Browser Console Social game Mobile PC PC package MMOG
game game download
expect for 0
MMOG
2009 2010 2011 2012
Platform
Year
■ Market size of MMOG is lowest among the platform. But spending money is not that small.
■ Around 37% of US gamer spend their money on Console market .
Source: Newzoo 4

5. 1. Review of the Global market in 2011.
2. US market
TOP 30 reach rate of 2010 in US market
0.10
0.09
0.08
0.07
0.06
0.05
0.04
0.03
0.02 Country Color
0.01 USA
0.00 China
Korea
Japan
German
French
Thailand
Taiwan
HK
Finland
TOP 30 reach rate of 2011 in US market Gala
Russia
0.06 India
UK
0.05 Philippines
0.04 Turkey
Only 5 companies has grown compare to the last year. Bulgaria
0.03 Portugal
Island
0.02
0.01
0
<Source: Alexa ranking> 5

6. 1. Review of the Global market in 2011.
3. Chinese market
Growth rate of the China game market, 2006-2010
400 75%
350
300
hundred of millions CNY
50%
250
200 Mobile game
Online game
150
25% Growth rate
100
50
0 0%
2006 2007 2008 2009 2010
Year
■ China's game industry has increased rapidly.
1. Industry scale 115.8bn yuan, total games sale including pc games, pc network games, mobile games surpassed
44.6bn yuan and a year-on-year growth rate being 16.4%
2. That rate of growth is faster than the online game industry in the U.S. and it shows that it’s not so crazy to think
that China could rule the new age of online games,
Source: Chinese market report by iResearch 6

7. 1. Review of the Global market in 2011.
3. Chinese market
Overseas sales of Chinese game market, 2006-2010 (hundred of millions CNY)
250 2
1.8
200 1.6
1.4
hundred of millions CNY
150 1.2
1
Oversea sales
100 0.8
Growth rate
0.6
50 0.4
0.2
0 0
2006 2007 2008 2009 2010
Year
■ Total sales from 131 of their own developed games went abroad arrived $3.6bn in 2011, a year-on-year
growth rate being 56.5%.
■ The major companies (Tencent, Shanda, The9) established subsidiary company in many parts of the world.
Tencent Korea launched the webgame in Korean market and Shanda established the service company in Europe.
Source: Chinese market report by iResearch 7

8. 1. Review of the Global market in 2011.
3. Chinese market
■ A major trend in China is the growth of social networking sites such as QZone, Renren and Kaixin001, all of which host social gam
es. These games are starting to cannibalize some of the advanced casual games on the market.
■ One of the most talked-about trends is the emergence of Sina’s Weibo microblogging platform, which is similar to Twitter, in that
it allows online and text posts of 140 Chinese characters. Weibo’s registered users grew more than 25 times in 2010 and surpassed 1
00 million in February 2011. The company has said it plans to expand including launching a gaming platform
Millons of users
Month
Source: Chinese market report by iResearch 8

9. 1. Review of the Global market in 2011.
3. Chinese market
■ Game operators in China experienced strong revenue growth in 2011. Top game operators, in descending order, are Tencent with $1.4 billion
in revenue in 2011, Netease (NASDAQ: NTES) with $749 million in revenue, Shanda Games (NASDAQ:GAME) with $680 million, Perfect World
(NASDAQ: PWRD) with $374 million and Changyou (NASDAQ: CYOU) with $327 million in revenues.
■ In 2011, MMORPG game operator Shenzhen ZQ Game completed an initial public offering (IPO) on the Shenzhen Stock Exchange, becoming
the first China-based online game company listed domestically in China. The company was established in 2003 and has 700 employees.
Market cap of China game companies 2011 2Q sales of China game companies
$50,000
Billions of millions CNY
$45,000 Kingsoft Inc.
$40,000
$35,000
$30,000 Giant Interactive Group, Inc.
$25,000
$20,000 Perfect World
$15,000
$10,000
Company
$5,000 Changyou.com
$0
SINA Corporation
Shanda Interactive Entertainment
Netease.com
Tencent
$0 $200 $400 $600 $800$1,0001,2001,400
$ $
Company Millions of CNY
Source: Chinese market report by iResearch 9

10. 1. Review of the Global market in 2011.
4. Japanese market
Market size of Japanese game market, 2006-2011 (hundred of
millions JPY)
4500
4000
3500
hundred of millions JPY
3000 2100
2500
2080
2000 Online game
1500 Social game
2095
1000 1750 1910 2000
1550
500 1120
0 0 4.5 40 255
2006 2007 2008 2009 2010 2011
Year
■ Japanese game market is increasing steadily. Especially, social game market the company has doubled in terms of
sales and It takes 50% of the whole market.
■ On the other hand, Online game market is showing little change.
Source: Japan Online Game Association 10

11. 1. Review of the Global market in 2011.
4. Japanese market
Revenus sales of DeNA, GREE and mixi, 2008-2011 ARPU of the Gree and DeNA, 2008-2011
(Yen/month)
400
600
350 345 350
320 500
300 305
290 Social gaming
hundred of millions JPY
275
250 400
boom
240
Yen/month
210
200
190 DeNA 300
160 DeNA
150 145 GREE
125 200 GREE
115 110 mixi Smartphone
100 96 102
85
95 Monetization
80 80
65 100 Slump in Kicks in
50 50 45
35 42
38 35 32 34 38 35 36 42 34 35 avatar business iPhone 4
0
launching
0
4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 20082008200920092009200920102010201020102011201120112011
Quater Quater
■ GREE is catching up DeNA as far as revenue sales and GREE has outperformed DeNA in ARPU regarding this metric
for the first time in September last year.
■ Opening the platform for social games didn’t have much of an effect on mixi
Source: earning release of each company 11

12. 1. Review of the Global market in 2011.
5. European market
Money spent on games by platform 2011
5000
4500
4000
3500 Social game
Billion USD
3000 PC package
2500 Mobile game
2000
PC download expect for MMOG
1500
MMOG
1000
Browser game
500
Console
0
UK GER FR RU IT NL BE
Country
TOP 3 online game of each countries
Germany France United kingdom Italy Spain Poland
1 League of legends Dofus World of warcraft League of legends Dofus League of legends
2 World of warcraft World of warcraft League of legends World of warcraft League of legends Metin 2
3 Runes of magic League of legends World of tanks Combat arms World of warcraft World of tanks
TOP 3 browser game of each countries
Germany France United kingdom Italy Spain Poland
1 Farmerama Habbo Moshi monsters Travian Comunio Farmerama
2 Comunio Equideow Club penguin Farmerama Habbo Stardoll
3 Habbo Travian Bin weevils Hattrick Club penguin Moviestar planet
Source: Global market trend report by Korea Creative Content Agency, Newzoo 12

13. 0
0
0.001
0.002
0.003
0.004
0.005
0.006
0.007
0.008
0.005
0.01
0.015
0.02
0.025
0.03
Travian games Travian games
Bigpoint GmbH Aeria
<Source: Alexa ranking>
Inno games Bigpoint GmbH
Tribal Wars Gameforge
Riot Games Gala
France
Poland
Playa Games Activision Blizzard
Erepublik Inno games
Gameforge Riot Games
Frogster Ankama
5. European market
Quake Live Gamigo
0
0
0.005
0.01
0.015
0.02
0.025
0.03
0.005
0.01
0.015
0.02
0.025
0.03
0.035
Travian games Bigpoint GmbH
Gameforge Travian games
Bigpoint GmbH Gameforge
SHR Interaktif Playa Games
Inno games Inno games
Turkey
Germany
Tribal Wars Activision Blizzard
2K Games Gamigo
Gala Tribal Wars
burda:ic Riot Games
Joymax Kongregate
1. Review of the Global market in 2011.
0
0
0.001
0.002
0.003
0.004
0.006
0.005
0.01
0.015
0.02
0.025
0.03
0.035
0.005
Kongregate Travian games
Activision Blizzard Gameforge
Disney Bigpoint GmbH
Travian games Inno games
UK
Italy
Jagex Aeria
Riot Games Kongregate
Evony Playa Games
Inno games Erepublik
Perfect world Sulake
Sulake Tribal Wars
UK
HK
USA
Gala
India
China
Japan
Korea
Island
Russia
Turkey
French
Taiwan
Finland
Bulgaria
German
Country
Portugal
Thailand
Philippines
Color
13

14. 1. Review of the Global market in 2011.
6. Korean market
1) Market size and growth rate
 Entire Korean game market measures up to 10.821billion USD 2012 (estimated). It grows
19.2% than last year’s revenue sales. Online game occupies around 56.4% of entire game
market. which proves that the online game market is becoming the most significant booster
for the growth of Korean game market.
 Market share ranking per platform is biggest in the order of “Online game> PC cafe> Console
game> Mobile game> Arcade game center> PC package game”.
Billons of USD
Source: White paper of Korean game market 2011. 14

15. 1. Review of the Global market in 2011.
6. Korean market
2) Online game ranking 2012.3.23.
Rank Title Genre M/S Playing time Status Developer Publisher
1 Aion RPG 14.76% 714,753 Commercial Ncsoft Ncsoft
2 League of Legends RTS 13.73% 664,754 Commercial Riot games Riot games
3 Sudden Attack FPS 9.23% 446,860 Commercial Gamehi CJ E&M/Nexon
4 Starcraft RTS 5.76% 279,046 Commercial Blizzard Blizzard
5 Lineage RPG 4.96% 240,288 Commercial Ncsoft Ncsoft
6 Fifa Online 2 Sports 4.91% 237,851 Commercial EA/Neowiz games Neowiz games
7 Warcraft 3 RTS 4.10% 198,562 Commercial Blizzard Blizzard
8 World of Warcraft RPG 2.84% 137,698 Commercial Blizzard Blizzard
9 Lineage 2 RPG 2.78% 134,605 Commercial Ncsoft Ncsoft
10 Tera RPG 2.64% 127,877 Commercial Bluehole studio NHN
11 Special Force FPS 1.80% 87,266 Commercial Dragonfly Neowiz games
12 Dungeon and Fighter RPG 1.68% 81,328 Commercial Neople Nexon
13 Cyphers RPG 1.61% 78,026 Commercial Neople Nexon
14 Freestyle Football Sports 1.07% 51,762 Commercial JCE JCE
15 Kartrider Racing 1.01% 48,796 Commercial Nexon Nexon
16 Maple Story RPG 0.93% 45,178 Commercial Nexon Nexon
17 Chaos Online RTS 0.91% 44,125 Commercial Neoact Nexon
18 Starcraft 2 RTS 0.88% 42,840 Commercial Blizzard Blizzard
19 Special Force 2 FPS 0.88% 42,489 Commercial Dragonfly CJ E&M
20 A.V.A FPS 0.62% 29,882 Commercial Redduck Neowiz games
 Various games had launched in 2011. But online game market is still dominated by MMORPG and FPS.
 Top 20 ranking hardly changes every year. But many changes occurred within 2011 thanks to the
growth of RTS and sequels to already popular games.
Source: Gametrics.com. 15

16. 1. Review of the Global market in 2011.
6. Korean market
3) Hottest news of 2011
The collapse of <Tera> was expected to grow the whole market size. But It didn’t keep users busy
big title. due to the lack of content.
The popularity of <League of Legends>, <Cyphers>, <Chaos online> were launched in 2011. The
RTS genre. popularity of these games contributed to the overall game market growth.
A government regulation started to take effect from 20th of November. So young
Shutdown system Korean gamers under 16 can not play all online games from 12:00AM to 6:00AM.
Nexon was suffering from these issues: <Sudden attack conflict between Nexon and Netmarbl
An eventful year e> , <Dungeon & Fighter manipulates user opinion> , <Mabinogi hero made a copy of in-game m
oney> , <Hacking of Nexon portal >. Nexon was happy about these issues:, Total CCU of <Maple
for Nexon story>, <Sudden attack>, <Dungeon & Fighter> surpassed the 1 million users during the summer
vacation, Nexon were listed Japanese stock market in December 2011.
Blizzard has revealed that <Diablo III> will allow players to trade in-game items for r
Diablo III
eal money via an officially sanctioned auction house, integrated in the game. So <D
auction system iablo III> is obviously 18+ game in Korea.
16

17. 1. Review of the Global market in 2011.
6. Korean market
3-1) The collapse of big title.
 <Tera> sharply decreased after commercialization due to the lack of contents.
 The other publisher (Ncsoft, XL games, NHN, Netmarble etc.) which observed this situation
delayed the launching plan to 2012.
Playing time variation
Commercialization 1st update 2nd update F2P until 25 lv.
1,800,000
1,600,000
PCCU 200K
1,400,000
1,200,000
Playing time
1,000,000
800,000
600,000
400,000
200,000
0
Period
Source: Gametrics.com. 17

18. 1. Review of the Global market in 2011.
6. Korean market
3-2) The popularity of RTS genre.
 MOBA (Multiplayer Online Battle Arena) genre is one of the RTS genre came from DOTA. These genre
games have gained in popularity over recent years.
 1st half
<Cyphers 1 / Neople>
 2nd half
<Chaos online / Sesisoft>
<League of Legends / Riot games> - It ranked in #1 Xfire ranking with 32 mil register user and 1.3
mil CCU.
<Cyphers> < Chaos online> < League of Legends>
18

19. 1. Review of the Global market in 2011.
6. Korean market
3-3) Shutdown system.
 Young Korean gamers under 16 can not play all online games from 12:00AM to 6:00AM. However, most of
people have doubts about the effectiveness of the system with below reasons.
1. there are still 5% of them playing online games until dawn according to the statistics because they are using
not their own account, instead using parents’ account that created by their social security numbers.
2. the system does not provide a clear guideline. For instance, young people still could play League of
Legend(LOL) on NA server instead of Korean server. Classic Battle.net from Blizzard is another exception
because it is free and does not have age verification feature within it.
Title Shut down
Starcraft 1 Non-applied
Starcraft 2 Applied
Warcraft 3 Non-applied
World of warcraft Applied
PS3 network (PSN) Applied
Xbox Live Applied
Wii TBD
Portable game Non-applied
Smartphone, Tablet game TBD
Mobile game TBD
Flash game TBD
Webgame Applied
Online game Applied
Young Korean gamers under 16 can not play all online games from 12:00AM to
6:00AM. 19

20. 1. Review of the Global market in 2011.
6. Korean market
3-4) An eventful year of Nexon
Nexon was suffering from may issues but they are surpassed their CCU record and Nexon went to the public in
the end of the year.
Gamehi’s new ceo Dispute over sudden Mabinogi heroic
1,400,000
Blames ex-bod attack user D/B in-game money
in public among Gamehi cheating <PCCU in August>
and Netmarble. D&F: 290K
1,200,000 Sudden attack: 267K
Maple story: 626K
1,000,000
Total: 1,183K
Playing time
800,000
Dungeon and Fighter
600,000
Sudden attack
Maple story
400,000
Mabinogi heroic
200,000
0
Period
Source: Gametrics.com. 20

21. 1. Review of the Global market in 2011.
6. Korean market
3-5) Diablo III auction system
Blizzard has revealed that Diablo III will allow players to trade in-game items for real money via an officially
sanctioned auction house, integrated in the game. It also require an internet connection to play at all times.
There will be separate auction houses for each region and currency. Another separate, but functionally
identical auction house will exist for players who wish to trade using in-game gold rather than real currency.
 Korean Game Rating Board(GRB) postponed rating Blizzard’s upcoming title <Diablo 3> due to short of
auction material to review. After several times of postpone, GRB gave Blizzard the approval of Korea
service.
<Diablo 3 Auction item list>
<Creating auction>
21

22. 2. Analysis of the Korean market change in 2011.
1. Analysis of the playing time change
 Market increased 16% of playing time compare to 2010.
 It is impressive that market is getting bigger thanks to the other genre, not MMORPG genre.
16%
UP
3%
UP
Source: Gametrics.com. 22

23. 2. Analysis of the Korean market change in 2011.
2. Analysis of playing time variation compare to 2010.
■ MMORPG and Casual genre are sharply decreased compare to 2010.
■ Sports genre increased considerably thanks to the popularity of sports management game and Fifa online 2.
■ RTS genre increased 53% compare to 2010 because of the MOBA games.
■ Racing genre increased considerably but It appears to have little effect on whole game market due to the tiny size of racing genre.
playing time variation compare to 2010
100%
86% 83%
80%
60% 53%
40%
40%
Percentage of variation
20%
0%
RPG FPS RTS BOARD CASUAL RACING SPORTS
-20% -11% -8%
-40%
-60%
-56%
-80%
-100%
Genre
Source: Gametrics.com. 23

24. 2. Analysis of the Korean market change in 2011.
 Analysis of MMORPG playing time.
■ <Tera> sharply decreased after commercialization due to the lack of contents.
■ <Dungeon & Fighter> surpassed 290,000 CCU in July and <Maple story> surpassed 620,000 CCU in August.
■ <Rohan> changed commercialization policy from subscription to Free to play in September.
1,400,000
1,200,000
Aion
Lineage
1,000,000 WOW
[Changes in playing time]
Dungeon and Fighter
Playing time per day
Tera
800,000
11% down Maple story
(hour)
Lineage 2
600,000 Fighters club
RPG
Myungpoom
RPG
2,895,620
400,000 Rohan
h/day 2,564,932
h/day Country of baram
Gosu online
200,000
Warren
Cheonja hero
2010 2011
0 Genghis Khan
Oct
Jan
Jan
Mar
Aug
Jun
Dec
Mar
May
Jul
Nov
Feb
Apr
Sep
Feb
Month
Source: Gametrics.com. 24

25. 2. Analysis of the Korean market change in 2011.
 Analysis of FPS playing time.
 <Sudden attack> decreased after changing publisher Netmarble to Nexon. But the playing time recovered quickly.
 <Special force 2> brought the cannibalization of <Special force 1>. Unfortunately, <Special force 2> didn’t gain the popularity
as compared with <Special force 1>.
 Many games released in 2011, but there is no games to receive much attention.
1,200,000
1,000,000
[Changes in playing time]
Sudden attack
800,000
Special force
Playing time / day
Special force 2
40% UP
600,000 Counter strike online
Dizzel
FPS
A.V.A
FPS
1,768,977 400,000 Warlock
h/day
1,263,474 Soldier of fortune
h/day
Battlefield
200,000
S2
2010 2011
0
Oct
Jan
Jan
Aug
Dec
Mar
May
Jun
Jul
Mar
Nov
Feb
Sep
Feb
Apr
Month
Source: Gametrics. 25

26. 2. Analysis of the Korean market change in 2011.
 Analysis of RTS playing time.
 Many AOS genre games launched and becoming increasingly popularity.
 <League of Legends> enter the TOP 10 right just after the launching.
 RTS genre led the growth of the market 2011.
800,000
700,000
[Changes in playing time] 600,000
500,000 Warcraft 3
53% UP
Playing time / day
Starcraft
RTS 400,000 League of legends
Starcraft 2
1,341,762
RTS h/day Chaos online
300,000
Avalon
875,337
h/day Loco
200,000
Cyphers
100,000
2010 2011
0
Oct
Jan
Jan
Mar
Aug
Dec
Mar
May
Jun
Jul
Nov
Feb
Apr
Sep
Feb
Month
Source: Gametrics.com. 26

27. 2. Analysis of the Korean market change in 2011.
 Analysis of Casual playing time.
 Many casual game has launched in 2011. but market sharply decreased due to the no titles to success.
 <Getamped> increased after 9th year anniversary event.
 Many casual game user left to the Facebook games or Social games.
140,000
[Changes in playing time] 120,000
Audition
Kartrider
100,000
Talesrunner
Playing time / day
Raycity
80,000 Alicia
Getamped
Arcade + Racing 56% down Tetris
60,000
259,471 Crazy arcade
h/day Arcade + Racing Elsword
113,240 40,000 Bubble fighter
h/day
Lostsaga
2010 2011 20,000 R2beat
Lovebeat
Mstar online
0
Nov
Aug
Apr
Jul
Mar
Dec
Mar
May
Feb
Jun
Sep
Feb
Oct
Jan
Jan
Month 27
Source: Gametrics.com.

28. 2. Analysis of the Korean market change in 2011.
 Analysis of Sports playing time.
 <Fifa online 2> provides the opportunity to watch the matches of Premier league and Primera Liga for 100 users.
 There is no significant change compared to previous years in sports game genre.
600,000
500,000
[Changes in playing time]
400,000 Fifa online 2
Freestyle football
Playing time / day
Freestyle 2
300,000 Freestyle
83% UP Magumagu
Sports Slugger
1,050,293 200,000 Probaseball manager
Sports h/day FC manager
573,987 Shot online
h/day Fishing king
100,000
2010 2011
0
Mar
May
Jun
Jul
Oct
Mar
Jan
Nov
Feb
Sep
Jan
Feb
Apr
Aug
Dec
Month
Source: Gametrics.com. 28

29. 3. Forecast of the Changes of the Korean market in 2012.
 2012 market keyword
Ministry of Education, Science, and Technology(MEST) have submitted a special bill about
Law to Ban minors prevention and treatment of internet game addiction in minors and they asked complement in
game rating system so as to strengthen the rating for minors. And more, giving the industry an
from online game opportunity to take social responsibility on the game addiction by expanding and legalizing the
private fund.
Smartphone user getting bigger than last year and many game publisher
Keen competition
(Nexon, Wemade, Hangame, Ncsoft, Mgame etc.) plan to enter the social game
of social game market.
Many foreign games KTH <Football Manager online>, Hangame <Winning eleven online>, Red5 studio
are being launched <Firefall online>, Blizzard <Diablo 3>, The9 <Planet side> will launch games in
in Korea Korea.
It looks like the popularity of MOBA genre will continue to rise.
7 more game will be launched in 2012: Dragonfly <Kingdom under fire>, <King of
Popularity of
fighters online>, Ntreev <Heroes of Newerth>, Blizzard <Blizzard dota>, Valve
AOS genre game <Dota 2>, Bioware <Warhammer online: Wrathes of heroes>, Hi-rez studio
<Smite>
It is expected to increase the launch of martial arts games.
Increase of
Ncsoft <Blade and soul>, Mgame <Scion of fate 2>, Wemade <Changchun 2>, XL
martial arts game games <Archeage>
29

30. 3. Forecast of the Changes of the Korean market in 2012.
1. RPG 2010 2011 2012 (estimated)
UP
44.94%% 34.25% 40%
 Market size decreased about 10%, and now forecasts are for growth of 5 and 6% next year
thanks to the launching of big titles.
Most anticipated title
Title: Blade and soul Title: Diablo 3 Title: Archeage Title: Rift
Developer : NC SOFT Developer: Blizzard Developer : Xl games Developer: Trion worlds
Publisher: NC SOFT Publisher: Blizzard Publisher: Xl games Publisher: Netmarble
Release date: 2012 3Q Release date: 2012 4Q Release date: 2012 2Q Release date: 2012 1Q
Source: Gametrics.com. 30

31. 3. Forecast of the Changes of the Korean market in 2012.
2. FPS 2010 2011 2012 (estimated)
DOWN
19.61% 23.62% 21.4%
 Later FPS game released with different concept and fascinated graphics. But It’s not enough
to beat <Sudden attack>.
 Futuristic type of FPS/TPS games are planned to release.
Most anticipated title
Title: Ground zero Title: Mercury : red Title: Born to fire Title: Firefall
Developer: Anipark Developer: Choirock games Developer: Funtree Developer : Red 5 studio
Publisher: Netmarble Publisher: Choirock games Publisher: Netmarble Publisher : Red 5 Korea
Release date: 2012 2Q Release date: 2012 1Q Release date: 2012 3Q Release date: 2012 3Q
Source: Gametrics.com. 31

32. 3. Forecast of the Changes of the Korean market in 2012.
3. RTS 2010 2011 2012 (estimated)
UP
13.59% 17.92% 20%
 RTS genre led the growth of the market 2011 and market getting bigger in 2012.
Most anticipated title
Title: Kingdom under fire Title: Heroes of newerth Title: King of fighters online Title : Blizzard dota
Developer: Dragonfly Developer: S2games Developer: Dragonfly Developer: Blizzard
Publisher: Dragonfly Publisher: Ntreev Publisher: Dragonfly Publisher: Blizzard
Release date: 2012 2Q Release date: 2012 3Q Release date: 2012 1Q Release date: 2012 4Q
Source: Gametrics.com. 32

33. 3. Forecast of the Changes of the Korean market in 2012.
4. SPORTS 2010 2011 2012 (estimated)
UP
8.91% 14.02% 18%
 Many famous IP based simulation games are planned to release in 2012.
Most anticipated title
Title: Winning eleven online Title: MLB manager online Title: Football manager online Title: MVP baseball online
Developer: Konami Developer: Sega Developer: Sega/KTH Developer: EA Seoul studio
Publisher: Hangame Publisher: Sega Publisher: KTH Publisher: NCsoft
Release date: 2012 3Q Release date: 2012 1Q Release date: 2012 2Q Release date: 2012 3Q
Source: Gametrics.com. 33

34. 3. Forecast of the Changes of the Korean market in 2012.
5. CASUAL 2010 2011 2012
DOWN
6.05% 4.74% 3.5%
 Many famous IP based simulation games are planned to release in 2012.
 A number of new games are smaller than the other genre.
Most anticipated title
Title: Power ranger online Title: Ghosts’n Ghoblins online Title: Rockman online Title: Myungjang online
Developer: Iron north / Ntreev Developer: Seed9 Developer: Capcom/ Neowiz Developer: The9
Publisher: Ntreev Publisher: Netmarble Publisher: Neowiz Publisher: Neowiz
Release date: 2012 3Q Release date: 2012 1Q Release date: 2012 1Q Release date: 2012 2Q
Source: Gametrics.com. 34

35. Thank you