New Orleans Entrepreneur Week 2014
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So you wanna be a big deal? Then you better work. Use social media to launch your startup and you'll go from zero to hero!
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New Orleans Entrepreneur Week 2014
- 1. using social media to launch your startup how to expedite brand awareness + engagement
- 3. this isn’t about how to use hashtags or “what is a pinterest?”
- 5. socialmediasundayschool.com Stay on top of important social media news + boost your overall impact in 5 minutes / week
- 6. so you wanna be a big deal?
- 8. from zero to engagement build it and they will come… engage them and they will stay
- 9. 1. Reach out to your own network 2. Utilize existing communities of partners and allies 3. Work it.
- 10. Reach out to your own network (it’s bigger than you think) TELL EVERYONE
- 12. how to announce your cool new thing without sounding like an asshole
- 16. bring out the big guns
- 17. be real be unique be YOU
- 18. produce content around trending topics
- 19. how to: Optimize Facebook Posts for Sharing Ideal image ratio: 1.91:1 Ideal image size: 1200 x 630 px *Proper image size optimization means the photo will appear larger in the news feed Alt Option: Post image and then add link
- 20. driving traffic is all about the links, y’all
- 21. Utilize existing communities, partners & allies THAT’S WHAT FRIENDS ARE FOR
- 22. reaching out to professional affiliations & communities Professional Organizations Email Lists Google Groups LinkedIn Groups Meetup Groups Friends with Large Relevant Followings
- 23. hey, can you tweet this for me?
- 24. make it easy for people to share clicktotweet.com website “share” buttons Optimize Facebook Posts for Sharing
- 27. Work it. “AWESOME AIN’T EASY” - STEVE GLEASON
- 28. listing sites article and pitch submissions press release distribution guest posting speaking gigs ads
- 31. pitch conferences and events
- 33. guest posting
- 34. speaking gigs
- 35. online ads google ads facebook ads twitter ads ads on niche blogs ads in niche e-blasts
- 36. facebook ads v. google ads
- 38. so you’ve got an audience... now what?
- 39. your ultimate goal: other people are talking about your brand, referring it to others and promoting your product FOR you.
- 40. content that engages: 1. Topical / Current Issues 2. Something Funny 3. Questions (that don’t require too much thought) 4. Incentives (like free things) 5. Babies 6. Puppies
- 41. or something completely random:
- 43. the golden rule of content: If you don’t have something engaging to post, don’t post anything at all...
- 44. it matters what your audience wants, not what you want them to want
- 51. find the resource guide from this talk @ conversations.be/NOEW2014
Notas do Editor
- People are more likely to get excited about something if YOU are excited about it. Show honest, genuine enthusiasm for your product or brand.
- clearly explain your brand/product address why it’s important give people a reason to get excited about it offer a frame of reference
- google.com/trends shows you what topics, people, issues etc. are trending - in real time. work these issues (where relevant) into your social media and blog content to maximize your reach + improve SEO
- ____ Use your Facebook About page to direct people to different areas of your website. ____ Add links to your Facebook milestones. ____ Add links in your Facebook photo descriptions. ____ Optimize your personal Facebook profile to link out to your fan page within your occupation section. ____ Boost your most engaging Facebook posts that link back to your site ____ Add your website link to your profile. ____ Use short, provocative tweets with web links. ____ RT when your site link is used in someone else’s tweet. ____ Want a RT? Ask for them. ____ Ask questions & use link in the same tweet. ____ Tweet title + link for all new blogs posted to your site.
- go to shit connect with people at events (IRL) connect with those people on LinkedIn and Twitter & follow up on what you discussed
- ____ Yelp ____ Foursquare ____ Google+ / Google Places ____ Chamber of Commerce ____ Yellow Pages ____ Yahoo Local ____ Manta ____ LinkedIn Business Page ____ Other Social Media Platforms relevant to your industry Some other Social Media Platforms that might be relevant to your industry: Reddit Pinterest Polyvore Wanelo Instagram Vine Tumblr Flickr Myspace ask.fm Quora *the important thing to remember is to be where your audience is, and not to waste time on tools that don’t give you results.
- article and pitch submissions
- *examples in resource guide prweb prlog
- *list within resource guide
- become an authority
- generally, people are googling for things they want to buy; with facebook, people are logged on to hang out and be social; so your clicks are less likely to translate to sales. however, facebook ads have a much higher targetting potential than google ads; so you can target people based not just on geographic location and what they are looking for but also age, interest level, and even relationship status and gender identity
- don’t get complacent - there’s still work to do. everyone is ADD and you’ve got to keep them interested.
- in general: compelling content, sharable graphics and information, humorous, timely, newsworthy content...
- people are more likely to pay attention to messages that aren’t like the rest of the content in their news feed
- (referral credits, fun sharable content, contests and promotions etc.)
- more specifically for your brand - if you want to know what engages your audience, you have to pay attention to what they are engaging with, and, if the data doesn’t give you the answers then just ASK them. want your audience to know, love, appreciate and never forget you? then you’ve got to give that to them, too.
- your site should include: call to action / email collection way to get data/info from audience looks good / works good/ set up for SEO contact page clearly says what you do save yourself money and heartache in the long run and use wordpress (checklist and verbal)