Brand manual for Vermillion Group. Created by BASE 501

1. CORPORATE
DESIGN MANUAL
CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
CREATION DATE :
OCTOBER 2015
BRANDING GUIDELINES AND MANUAL FOR DESIGNERS
DESIGN AND
BRAND GUIDELINES V 1.0

2. VERMILLION
DESIGN & BRAND
GUIDELINES

3. VERMILLIONBRANDGUIDELINES
>>PAGE3//40
TABLE OF CONTENTS
DESIGN AND
BRAND GUIDELINES
Sec. 01 | Introduction
Sec. 02 | Corporate logo
Sec. 03 | Corporate Typography
Sec. 04 | Corporate Color System
Sec. 05 | Corporate Stationery
Sec. 06 | Corporate Images
Sec. 07 | Iconography
Sec. 08 | Summary and Contact
Sec. 09 | Downloads
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> TABLE OF CONTENTSSECTION ONE : INTRODUCTION TO GUIDELINES

4. >>PAGE4//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> INTRODUCTIONSECTION ONE : INTRODUCTION INTO GUIDELINES
USING THE DESIGN GUIDELINES
These guidelines describe the visual and verbal elements that represent Vermillion‘s
corporate identity. This includes our name, logo and other elements such as color, type
and graphics. Sending a consistent and controlled message of who we are is essential to
presenting a strong, unified image of our company.
The Vermillion brand, including the logo, name, colors and identifying elements, are
valuable company assets and each of us are responsible for protecting the company’s inte-
rests by preventing unauthorized or incorrect use of the Vermillion name and marks.
This guide will serve as a handy tool to ensure the Vermillion branding remains consistent
throughout its usage across mediums to reflect our commitment to quality, consistency
and style.

5. VERMILLIONBRANDGUIDELINES
>>PAGE5//40
01 /
A INTRODUCTION TO OUR
DESIGN GUIDELINES AND
BRAND MANUAL
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> INTRODUCTIONSECTION ONE : INTRODUCTION INTO GUIDELINES

6. >>PAGE6//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE VERMILLION LOGO
THE LOGO CONSTRUCTION
CLEARSPACE & COMPUTATION
THE LOGO APPLICATION
INCORRECT LOGO USAGE
SECTION TWO : LOGO AND GUIDELINES
02 /
CORPORATE LOGO
RECOMMENDED FORMATS
ARE:
.eps | .ai | .png | .jpg | .tiff
ATTENTION:
Use of any stylized, animated, hand
drawn or other versions of a inofficial
logo is not permitted. This under-
mines the logo system and brand
consistency.
THE FULL LOGOTYPE
Our Logo is the key building block of our identity, the primary visual element
that identifies us. The signature is a combination of the the logo symbol itself
and our company name as the logotype. They have a fixed relationship that
should never be changed in any way.
The Logo Symbol is a minimal shape evoking the simplicity of services offered
- the connection between the strength of communication and the different
points that influence.
The Logotype has been chosen for its modern, refined, highly legible style,
which has been further enhanced by the use of upper case letters. The
typeface is CakeSans and Aquatico with a modified letter R and it balances
perfectly with the logo symbol.
The corporate logo is presented through the use of colour as well as shape
and form. The corporate colours are Red and Grey. It is a fresh blend of co-
lours chosen for their strong combination - modern - classic - timeless.

7. VERMILLIONBRANDGUIDELINES
>>PAGE7//40
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE VERMILLION LOGO
THE LOGO CONSTRUCTION
CLEARSPACE & COMPUTATION
THE LOGO APPLICATION
INCORRECT LOGO USAGE
SECTION TWO : LOGO AND GUIDELINES
1 THE GENERAL LOGO
The main logo to be used on white
or colored backround. For darker
backrounds you will find an alter-
native below.
2 THE LOGO SYMBOL
Consists of a powerful element
evoking the simplicity of services
in a bright vermillion red.
3 THE LOGO TITLE
Chosen for its modern and yet
refined, highly legible style, which
has been further enhanced by
the use of upper case letters in
gray tone of the chosen corporate
color. The font that is used here
is CakeSans with a variant on the
letter R.
2 3
1 THE GENERAL LOGO
a THE LOGO ON RED VERSION b THE LOGO ON GREY VERSION

8. CAPITAL ADVISORS
= 1x
1x
0.5x
2x
2x 1x
>>PAGE8//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE VERMILLION LOGO
>> THE LOGO CONSTRUCTION
>> CLEARSPACE & COMPUTATION
THE LOGO APPLICATION
INCORRECT LOGO USAGE
SECTION TWO : LOGO AND GUIDELINES
LOGO CONSTRUCTION, CLEARSPACE AND
COMPUTATION
It is important to keep corporate marks clear of any other graphic elements.
To regulate this, an exclusion zone has been established around the corporate
mark. This exclusion zone indicates the closest any other graphic element or
message can be positioned in relation to the mark.of the the symbol itself
and our company name – they have a fixed relationship that should never be
changed in any way.
02 /
CORPORATE LOGO

9. 1x 1x
1x1x
1x 1x
1x1x VERMILLIONBRANDGUIDELINES
>>PAGE9//40
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE VERMILLION LOGO
>> THE LOGO CONSTRUCTION
>> CLEARSPACE & COMPUTATION
THE LOGO APPLICATION
INCORRECT LOGO USAGE
SECTION TWO : LOGO AND GUIDELINES
CLEARSPACE
-
Full Logo
DEFINITION
-
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No
graphic elements of any kind should invade this zone.
COMPUTATION
-
To work out the clearspace take
the height of the logo and divide it
in half. (Space = Height / 2).
CLEARSPACE
-
Logo Symbol

10. >>PAGE10//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE VERMILLION LOGO
THE LOGO CONSTRUCTION
CLEARSPACE & COMPUTATION
>> THE LOGO APPLICATION
INCORRECT LOGO USAGE
SECTION TWO : LOGO AND GUIDELINES
02 /
CORPORATE LOGO
APPLICATION
ON A BACKGROUND

11. VERMILLIONBRANDGUIDELINES
>>PAGE11//40
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE VERMILLION LOGO
THE LOGO CONSTRUCTION
CLEARSPACE & COMPUTATION
THE LOGO APPLICATION
>> INCORRECT LOGO USAGE
SECTION TWO : LOGO AND GUIDELINES
5
3 4
1 2
6
FULL LOGO SIZES
Minimum Size: 30 mm x 5.04 mm
MINIMUM LOGO SIZES
LOGO SYMBOL
Minimum Size: 6 mm x 6 mm
INCORRECT APPLICATIONS
-
DO NOT
-
1 Do not rotate the logo symbol
2 Do not change placement of the logo symbol
3 Do not change size relationship between the logo and logotype
4 Do not change the proportions of the logo and logotype.
5 Do not change color of the logotype
6 Do not place the logo on top of logotype
30 mm 06 mm

12. >>PAGE12//40
VERMILLIONBRANDGUIDELINES
03 /
CORPORATE
TYPOGRAPHY
LOGO FONT
CAKE SANS
DESIGNER :
reghardt & Andrew Herndon
-
CLASSIFICATION :
San Serif
-
THE FONT
Cake Sans is a simple rounded sans serif for
when life get to complicated. Uppercase,
lowercase, numbers and some punctuation,
available in light, regular and bold.
Aquatico is a new typeface inspired by the sea
creatures of the lowest point on earth. This Ty-
peface comes with Aquatico Regular, Oblique,
Light & Light Oblique.
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE CORPORATE FONTS
>> PRIMARY FONT
SECONDARY FONT
TYPOGRAPHY HIERARCHY
SECTION THREE : CORPORATE TYPORGRAPHY
THE CORPORATE FONTS
AND TYPOGRAPHY
Typography plays an important role in communicating an overall tone and
quality. Careful use of typography reinforces our personality and ensures
clarity and harmony in all Vermillion communications. We have selected
Cake Sans & Aquatico as primary typfaces and Lato as secondary corporate
typeface, which helps inject energy and enthusiasm into the entire Vermillion
communications.

13. VERMILLIONBRANDGUIDELINES
>>PAGE13//40
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 0
0 1 2 3 4 5 6 7 8 9 0
CAKESANS REGULAR :
-
AQUATICO REGULAR :
-
FIGURES :
-
FIGURES :
-
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE CORPORATE FONTS
>> PRIMARY FONT
SECONDARY FONT
TYPOGRAPHY HIERARCHY
SECTION THREE : CORPORATE TYPORGRAPHY

14. >>PAGE14//40
VERMILLIONBRANDGUIDELINES
03 /
CORPORATE
TYPOGRAPHY
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE FONTS
PRIMARY FONT
>> SECONDARY FONT
TYPOGRAPHY HIERARCHY
SECTION THREE : CORPORATE TYPORGRAPHY
LATO BOLD
LATO LIGHT
LATO BLACK
LATO REGULAR
THE SECONDARY FONT
AND THE TYPOGRAPHY

15. VERMILLIONBRANDGUIDELINES
>>PAGE15//40
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 0
! “ § $ % & / ( ) = ? ` ; :
¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
LATO REGULAR :
-
LATO BOLD :
-
FIGURES :
-
SPECIAL CHARACTERS :
-
SECONDARY FONT
LATO
DESIGNER :
Łukasz Dziedzic
-
CLASSIFICATION :
Sans Serif
-
THE FONT
Lato carefully balances some
potentially conflicting priorities. It
seems quite “transparent” when
used in body text but would display
some original traits when used in
larger sizes, using classical pro-
portions (particularly visible in the
uppercase) to give the letterforms
familiar harmony and elegance. The
semi-rounded details of the letters
give Lato a feeling of warmth,
while the strong structure provides
stability and seriousness, ”with the
feeling of the Summer,” says Łukasz.
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE FONTS
PRIMARY FONT
>> SECONDARY FONT
TYPOGRAPHY HIERARCHY
SECTION THREE : CORPORATE TYPORGRAPHY

16. >>PAGE16//40
VERMILLIONBRANDGUIDELINES
TYPOGRAPHY AND
TEXT HIERARCHY
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project.
Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users
can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways
you can create a sense of hierarchy. Here are some of the most common techniques for Vermillion layouts.
03 /
CORPORATE
TYPOGRAPHY
CONTEXT TEXT
AND INNER HEADLINES
-
Vermillion Type Captions
-
Lato Regular
6.5 pt Type / 12 pt Leading
Vermillion Type Copy text
-
Lato Regular
9 pt Type / 12 pt Leading
CAPTION TEXT :
-
COPY TEXT :
-
VERMILLION TYPE HEADLINE
-
Lato Regular - Capital Letters
14 pt Type / 18 pt Leading
SUBLINES SECTIONS :
-
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE FONTS
PRIMARY FONT
SECONDARY FONT
>> TYPOGRAPHY HIERARCHY
SECTION THREE : CORPORATE TYPORGRAPHY

17. VERMILLIONBRANDGUIDELINES
>>PAGE17//40
CONTEXT TEXT
AND INNER HEADLINES
-
HEADLINES AND
TYPOBREAKS
-
VERMILLION TYPE
-
Lato Bold - Capital Letters
22 pt Type / 22 pt Leading
HEADLINE 01 :
-
VERMILLION
TYPE-
Lato Bold - Capital Letters
35 pt Type / 35 pt Leading
VERMILLION
TYPE-
Lato Black - Capital Letters
35 pt Type / 35 pt Leading
HEADLINE 02 :
-
HEADLINE 03 :
-
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE FONTS
PRIMARY FONT
SECONDARY FONT
>> TYPOGRAPHY HIERARCHY
SECTION THREE : CORPORATE TYPORGRAPHY

18. >>PAGE18//40
VERMILLIONBRANDGUIDELINES
THE PRIMARY COLOR SYSTEM
AND COLOR CODES
Color plays an important role in the Vermillion corporate identity program. The colors below are recommendations
for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme.
Consistent use of these colors will contribute to the cohesive and harmonious look of the Vermillion brand identity
across all relevant media. Check with your designer or printer when using the corporate colors that they will be always
be consistent.
PRIMARY COLOR SYSTEM
-
EXPLANATION:
The Vermillion Brand has two official colors: Red and Gray. These colors have become a recognizable identifier
for the company.
USAGE:
Use them as the
dominant color
palette for all internal
and external visual
presentations of the
company.
04 /
CORPORATE
COLOR SYSTEM
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE COLOR SYSTEM
>> THE PRIMARY COLORS
THE SECONDARY COLORS
SECTION FOUR : CORPORATE COLOR SYSTEM

19. VERMILLIONBRANDGUIDELINES
>>PAGE19//40
PRIMARY COLOR
RED
-
COLOR CODES
CMYK : C000 M088 Y073 K009
Pantone : 52-15C
RGB : R215 G055 B056
Web : #d73637
PRIMARY COLOR
GREY
-
COLOR CODES
CMYK : C060 M054 Y048 K060
Pantone : 172-16C
RGB : R068 G064 B066
Web : #3b3a3e
VERMILLION RED VERMILLION GREY
100 % 60 %80 % 40 % 20 %
Red Gradient
100 % 60 %80 % 40 % 20 %
Gray Gradient
COLOR TONES COLOR TONES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE COLOR SYSTEM
>> THE PRIMARY COLORS
THE SECONDARY COLORS
SECTION FOUR : CORPORATE COLOR SYSTEM

20. >>PAGE20//40
VERMILLIONBRANDGUIDELINES
THE SECONDARY COLOR SYSTEM
AND COLOR CODES
SECONDARY COLOR SYSTEM
-
EXPLANATION:
The Secondary colors are complementary to our official colors, but are not recognizable identifiers for
Vermillion brand. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette
in one piece.
USAGE:
Use them to accent and
support the primary
color palette.
04 /
CORPORATE
COLOR SYSTEM
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE COLOR SYSTEM
THE PRIMARY COLORS
>> THE SECONDARY COLORS
SECTION FOUR : CORPORATE COLOR SYSTEM

21. VERMILLIONBRANDGUIDELINES
>>PAGE21//40
COLOR CODES
CMYK : C100 M000 Y000 K024
Pantone : 116-8C
RGB : R000 G131 B187
Web : #0083ba
COLOR CODES
CMYK : C000 M057 Y100 K000
Pantone : 24-8C
HKS : 02K
RGB : R240 G131 B000
Web : #f08300
60 % 40 % 20 % 60 % 40 % 20 %
COLOR CODES
CMYK : C059 M078 Y000 K028
Pantone : 94-13C
RGB : R105 G062 B122
Web : #693d7a
COLOR CODES
CMYK : C100 M000 Y079 K000
Pantone : 136-8C
RGB : R000 G151 B096
Web : #009660
60 % 40 % 20 % 60 % 40 % 20 %
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE COLOR SYSTEM
THE PRIMARY COLORS
>> THE SECONDARY COLORS
SECTION FOUR : CORPORATE COLOR SYSTEM

22. >>PAGE22//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE BUSINESS LETTERHEAD
THE BUSINESS CARDS
THE BUSINESS ENVELOPE
SECTION FIVE : CORPORATE STATIONERY
THE COMPANY LETTERHEAD
EXPLANATION:
This shows the approved layouts with the primary elements of the Vermillion stationery system for the letter-
heads.
DIMENSIONS
297 x 210 mm
DIN A4
WEIGHT
120g/m Uncoated
white
PRINT
CMYK
USAGE:
The letterhead will be
used for all official com-
munication that is going
out of Vermillion brand.
05 /
CORPORATE
STATIONERY
VERMILLION CAPITAL ADVISORS PVT LTD
Email: info@vermillioncapital.in Website: www.vermillioncapital.in
Regd Office: F/801, Jai Balaji CHS Ltd, Sector 6, Nerul, Mumbai – 400 706 CIN: U67190MH2008PTC180658
CAPITAL ADVISORS
Corporate Office: 4C & D, Siddhivinayak Chambers, Gandhi Nagar, Bandra (E), Mumbai – 400 051
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23. VERMILLION CAPITAL ADVISORS PVT LTD
Email: info@vermillioncapital.in Website: www.vermillioncapital.in
Regd Office: F/801, Jai Balaji CHS Ltd, Sector 6, Nerul, Mumbai – 400 706 CIN: U67190MH2008PTC180658
CAPITAL ADVISORS
Corporate Office: 4C & D, Siddhivinayak Chambers, Gandhi Nagar, Bandra (E), Mumbai – 400 051
VERMILLIONBRANDGUIDELINES
>>PAGE23//40
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE BUSINESS LETTERHEAD
THE BUSINESS CARDS
THE BUSINESS ENVELOPE
SECTION FIVE : CORPORATE STATIONERY
LETTERHEAD
DOWNLOAD LINK
http://www.vermillion.com/
branding/letterhead
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took
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centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was
popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker including versions
of Lorem Ipsum.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of
classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin
professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin
words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word
in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections
1.10.32 and 1.10.33 of „de Finibus Bonorum et Malorum“ (The Extremes of Good and Evil) by
Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the
Renaissance. The first line of Lorem Ipsum, „Lorem ipsum dolor sit amet..“, comes from a line
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24. Pratapsingh Nathani
Managing Director
pratap@vermillioncapital.in
4C & D, Siddhivinayak Chambers, Gandhi Nagar, Opp MIG Cricket Club,
Bandra (E), Mumbai – 400051
www.vermillioncapital.in+91 9820 408 784
+91-22-26557500
VERMILLION CAPITAL ADVISORS PVT LTD
>>PAGE24//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES
05 /
CORPORATE
STATIONERY
CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE BUSINESS LETTERHEAD
>> THE BUSINESS CARDS
THE BUSINESS ENVELOPE
SECTION FIVE : CORPORATE STATIONERY
EXPLANATION:
This shows the approved layouts
with the primary elements of the
Vermillion stationery for business
cards.
DIMENSIONS
90 x 50 mm
WEIGHT
350g/m Uncoated
white
PRINT
CMYK
FRONTSIDE:
BACKSIDE:
THE COMPANY BUSINESS CARDS
BLANK

25. VERMILLIONBRANDGUIDELINES
>>PAGE25//40
COMPANY
ENVELOPE
EXPLANATION:
This shows the approved layouts with the
primary elements of the Vermillion stationery
system for the envelope
DIMENSIONS
Big Envelope: 12 x 9 in
Small Envelope: 10.75 x 4.75 in
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE BUSINESS LETTERHEAD
THE BUSINESS CARDS
>> THE BUSINESS ENVELOPE
SECTION FIVE : THE BUSINESS ENVELOPE
PRINT
CMYK
VERMILLION CAPITAL ADVISORS PVT LTD
Email: info@vermillioncapital.in Website: www.vermillioncapital.in
CAPITAL ADVISORS
Corporate Office: 4C & D, Siddhivinayak Chambers, Gandhi Nagar, Bandra (E), Mumbai – 400 051
CAPITAL ADVISORS
VERMILLION CAPITAL ADVISORS PVT LTD
Email: info@vermillioncapital.in Website: www.vermillioncapital.in
Corporate Office: 4C & D, Siddhivinayak Chambers, Gandhi Nagar, Bandra (E), Mumbai – 400 051

26. >>PAGE26//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE CORPORATE IMAGES
>> COLORED IMAGES
BLACK AND WHITE IMAGES
BLENDING MODES
SECTION SIX : IMAGES AND BLENDING MODES
VERMILLION
CORPORATE IMAGE : COLORED IMAGES
EXPLANATION:
Corporate Images are responsible to transfer the values of Vermillion to our customers and our potential customers. It is a composite psychological
impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Vermillion uses various
corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower,
partner, etc.
06 /
IMAGES AND
BLENDING MODES

27. VERMILLIONBRANDGUIDELINES
>>PAGE27//40
EXAMPLES FOR
VERMILLION CORPORATE IMAGE
-
REQUIREMENTS:
- high contrast
- sharp images
- Minimal style
- modern and businesslike
- Preferably close up photos
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE CORPORATE IMAGES
>> COLORED IMAGES
BLACK AND WHITE IMAGES
BLENDING MODES
SECTION SIX : IMAGES AND BLENDING MODES

28. >>PAGE28//40
VERMILLIONBRANDGUIDELINES
VERMILLION
CORPORATE IMAGE : BLACK & WHITE
EXAMPLES FOR
VERMILLION CORPORATE
IMAGE
-
06 /
IMAGES AND
BLENDING MODES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE IMAGES
COLORED IMAGES
>> BLACK AND WHITE IMAGES
BLENDING MODES
SECTION SIX : IMAGES AND BLENDING MODES

29. VERMILLIONBRANDGUIDELINES
>>PAGE29//40
REQUIREMENTS:
- black and white colours
- high contrast
- sharp images
- minimalistic look
- modern and businesslike
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE IMAGES
COLORED IMAGES
>> BLACK AND WHITE IMAGES
BLENDING MODES
SECTION SIX : IMAGES AND BLENDING MODES

30. YOUR SLOGAN OR TAGLINE
CAN COME IN THIS AREA
>>PAGE30//40
VERMILLIONBRANDGUIDELINES
VERMILLION
BLENDING MODES FOR IMAGES
EXPLANATION:
Image effects and blending modes raise the
concision and the recognizability of a brand.
Also they are able to divide content and other
graphical elements that are used in layouts.
In the same way the support statement of the
used images and raise application possibilities.
06 /
IMAGES AND
BLENDING MODES
SAMPLE IMAGE STYLE1 SAMPLE IMAGE STYLE2
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE IMAGES
COLORED IMAGES
BLACK AND WHITE IMAGES
>> BLENDING MODES
SECTION SIX : IMAGES AND BLENDING MODES

31. SHORT
TAGLINE
VERMILLIONBRANDGUIDELINES
>>PAGE31//40
EXAMPLES FOR
VERMILLION BLENDING MODES
-
HOW TO:
1) use it in black and white images colours
2) use a placeholder with a yellow back
3) adjust the layer style to “Multiply” and opa-
city at 70% (only if image is too dark)
4) in case of color images, desaturate & use.
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE CORPORATE IMAGES
COLORED IMAGES
BLACK AND WHITE IMAGES
>> BLENDING MODES
SECTION SIX : IMAGES AND BLENDING MODES

32. >>PAGE32//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE ICONOGRAPHY
>> ICON PARAMETER
APPLICATION
DONT´S
SECTION SEVEN : ICONOGRAPHY AND APPLICATION
VERMILLION
CORPORATE ICONOGRAPHY
EXPLANATION:
An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is
a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file. Following are sample icons to depict
the style desired for any iconography to be used for Vermillion Brand.
ICON PARAMETER
-
- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional
- Only 100 % color
100 % 75 % 50 % 25 %
07 /
CORPORATE
ICONOGRAPHY

33. VERMILLIONBRANDGUIDELINES
>>PAGE33//40
ICON WITH BACKROUND
-
- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional
ICON WITHOUT A
BACKROUND
-
- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional
DONT´S
-
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE ICONOGRAPHY
ICON PARAMETER
>> APPLICATION
>> DONT´S
SECTION SEVEN : ICONOGRAPHY AND APPLICATION

34. >>PAGE34//40
VERMILLIONBRANDGUIDELINES
NOTE FROM THE
DESIGN AGENCY
WE HOPE YOU FIND THE BRAND GUIDELINES
USEFUL AND FOLLOW THEM TO MAKE THE
VERMILLION BRANDING CONSISTENT ACROSS
ALL COMMUNICATION MEDIUMS
-
THE PURPOSE OF A BRAND:
Brand is our audience’s perception of what we do, what we stand for, and what makes us relevant. When the
elements of our brand identity—how we look and how we sound—are aligned with what we do and what we
say, we can connect with our audience in a way that is authentic and meaningful.
VERMILLION
Brand and Design
Manual 2016
08 /
SUMMARY
AND CONTACT
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> SUMMARY
CONTACT
SECTION EIGHT : SUMMARY AND CONTACT

35. VERMILLIONBRANDGUIDELINES
>>PAGE35//40
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
SUMMARY
>> CONTACT
SECTION EIGHT : SUMMARY AND CONTACT
FOR FURTHER QUESTIONS DO
NOT HESITATE TO
CONTACT US
-
CONTACT:
Harshal Desai
Co-Founder, BASE 501
E: hershey@base501.com
P: +91-981-981-1985
RESPONSIBLE
AGENCY AND
DESIGNERS
-
AGENCY:
BASE 501
CO-FOUNDERS AND
DESIGNERS:
Harshal Desai
Shefali Desai
JUNIOR DESIGNER :
Jheel Goradia

36. >>PAGE36//40
VERMILLIONBRANDGUIDELINES
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
>> THE DOWNLOAD SECTION
>> THE LOGO
THE STATIONERY
ICONOGRAPHY
SECTION NINE : FILES AND DOWNLOADS
VERMILLION
BRAND REPOSITORY
EXPLANATION:
All branded assets are available on the following links. Please email branding@vermillioncapital.in or our Marketing De-
partment if you have more questions pertaining the usage of these assets.
WEB LINK
Link : http://www.vermillioncapital.com/branding/logo.zip
VERMILLION LOGO
-
09 /
DOWNLOAD OF
THE MANUAL CONTENT

37. VERMILLIONBRANDGUIDELINES
>>PAGE37//40
WEB LINK
Link : http://www.vermillioncapital.com/branding/stat.zip
WEB LINK
Link : http://www.vermillioncapital.com/branding/icon.zip
WEB LINK
Link : http://www.vermillioncapital.com/branding/full.zip
VERMILLION STATIONERY
-
VERMILLION
ICONOGRAPHY
-
VERMILLION FULL
MANUAL PDF
-
ISSUE 01
VERMILLION DESIGN AND
BRAND GUIDELINES CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
THE DOWNLOAD SECTION
THE LOGO
>> THE STATIONERY
>> ICONOGRAPHY
SECTION NINE : FILES AND DOWNLOADS

38. THANK YOU.

39. Design is the silent ambassador for your brand
Paul Rand
If you have additional questions you are
unable to answer with the help of this
guide, please contact the Marketing
Department
CONTACT:
Isha Inamdar
Manager - Group Corporate Communica-
tions
E: isha@vermillioncapital.in
P: +91-22-26557500
M: +91-9987-665-583

40. CORPORATE BRAND
MANUAL
CREATED FOR :
VERMILLION GROUP
RESPONSIBLE AGENCY :
BASE 501
CREATION DATE :
OCTOBER 2015
BRANDING GUIDELINES AND MANUAL FOR DESIGNERS