1. about
encouraging incentives
to disclose ideas...
Presentation @ EPO-OECD-TUM Conference Creating markets from research results, 6-7
May, Munich
Session B ‘Incentives to encourage researchers to disclose ideas’
Author: Arne Krüger, mtc Berlin, 2013

2. beliefs
borders
dependencies
illusions
borders
we are what we think. all that we are arises from our beliefs. with our thoughts we make
our world.
dependencies
like addictions is our belief of beeing depended on something, on the system, our
professor, our title or a patent?
illusions
most of our lifes, we live in our illusions, that has nothing or little to to with the reality. if an
inventions gets successful, is depending on so many factors, impossible to control.
victor hugo: you can resist the invasion of an army, but you can not resist the invasion of
ideas. (or if you like tha the illusional/false translation better: nothing is more powerful than
an idea whose time has come. (original: on résiste à l’invasion des armées ; on ne résiste pas
à l’invasion des idées.))

3. openess
absence of fear
break rules
get things done
absence of fear
fear kills all passion. fear kills all creativity. and fear driven environments does not support
disclosure and sharing of ideas. with fears i mean: the fear to fail, fear to loose your job your
next exam, the fear of not getting your degree, or getting infringed by former peers with
the help of the ip system.
break rules
to be successful you need to break existing rules. a flexible, failure tolerant environment
supports the open flow of information, ideas, inventions, projects.
get things done
ideas/inventions are worth a dime a dozen. there is no meaning, no intrinsic value, unless
you execute on these ideas, you start to impelent them. sharing ideas is essential, even in an
ip environment, you need to file and than share your ideas braodly, to be successful.
a lone nut never changed the world!

4. opportunities
options
decsions
commitment
options
for every question, problem or challenge you always need to create options, wherever you
are! i mean many more options! you need to become an idea generating machine. you have
to create always more than three options, be creative!
first: do it, second: don't do it, or third: do it really good with all your heart, enthusiasm and
passion...
decisions
than you need to make a *decision* for one of the options, you've just created. with your
guts, your head and with your heart.
commitment
last, don't regret a second! *commit*, believe and trust yourself with your past decsions. you
can not change them. all your past decisions were all right at the time, you made them.

5. change
technology
economical
social
but how to change the existing complex systems we are living in, like the ip system?
change is inevitable, resistance is futile!
technological change
internet, blogging, social networking, cloud computing, abundance, fast, higher and higher
abstraction levels of technology and software, connected, always on, speed, mobil, big data.
the internet creates new communication tools for masses! one bad/scary example: 1,1 bil
people are connected within one app: facebook
economical change
this technology change is followed by an economical change with a dramatic, revolutionary
impact to whole industries: music, media, book, retail, education. who's next?
social change
this both together will change our whole society deeper and faster, than anything before.
the result will be dramatic social change: the empathic civilisation, sharing culture, access
instead of owning, crowd sourcing, -funding, co-creation and even natural farming. all
movements enabled and fueld by the interconnectedness of the internet.

6. incentives
social ui design
context enabled
gamification
social ui design
speed changes everything: instant feedback, instant search results, responsive design, mobile
first thinking, endless scrolling are some of the ui elements, that enabled google, amazon,
facebook & co to be so successful as highly complex (to use) app, without much
documentation or a single course, training programm, school or whatever...
all the apps in the ip world need to and will be adopted to these "social ui design" principles
very soon or u need much stronger incentives, so that young researchers are continue to use
them!
context enabled
the apps and data needs to be easily connected, merged, mashed up by the users
themselfes. our devices are now personal, location aware, these apps we are using now are
context aware! there is no(!) way, that we speed up our it departments more, they simply
need to change too, to open up their systems dramatically. without platform thinking, open
api's, open data principles in the university and ip systems provided by commercial
(database) providers or patent offices, we would need much stronger incentives, so that
young researchers are enabled to explore and share there findings in context!
gamicifation
all the sucessful apps in the internet right now have some sort of gamification mechanism
built-in. they provide a beautiful, playful environment in our phones, tablets and desktops.
we need to understand, that our attention, our motivation, our inspirations can be boosted
with very small, well intended elements, derived from pre digital&digital games. without
such elements u need much stronger incentives, so that young researchers are continue to
use them!

7. arne@herrkrueger.de ~ @herrkrueger ~ +49 172 5119844
thank you
thank you!