This presentation discusses ways to maximize personal branding by utilizing creative social media strategies that build engaging online content. In other words, you'll learn how to take skills you already have, and use them to launch your career. With over 17 examples for creating job-worthy content, you'll be left with ideas for not only proving your social media/public relations worth but also a better understanding of what employers are and are not expecting to see from you. -- Presented to a room full of soon-to-be graduates from colleges across the Southeast @ the PRSSA's Regional Activity Conference in Hattiesburg, Mississippi on April 10, 2010. The conference was titled “Navigating Social Media: PeRsonal to Professional.” --

1. Content is KING... Moving Past The POKE HERO|farm A little somethin’ somethin’ for Public Relations students.

2. Who we are...

3. How are you branding U ?

4. The C-Words : Creativity Content Counting Consistency Case Study

5. Nametag Scott has brilliantly branded himself and turned his efforts into money through speaking engagements, book deals and more.

6. AWESOME What does your nametag say?

7. CREATIVITY

8. Who we are... HERO|farm Is this how you have been branding yourself?

9. Is your content known for being funny?

10. Are you spreading content that may come back to haunt you?

11. or...

12. Are you effective ly using your time online? Answering questions and assisting others in your industry can boost your standing and expertise.

13. Using sources like Wix.com to create an online portfolio can help focus and promote your personal brand.

14. Websites like reddit.com can provide a forum to help promote your content.

15. Sources like yelp.com can help get your voice out among various communities.

16. Guy Kawasaki has built his brand from the ground up and is now known as a startup guru.

17. TED Conferences provide a great chance to interact with a community of leading world thinkers and doers.

18. http://julia.nonsociety.com/ Julia Allison ’s personal brand started like most, online, but has since morphed into an amazing entrepreneurial story extending offline.

19. CONTENT

20. ©Robert Scoble http://www.flickr.com/photos/dbarefoot/1814873464 There’s no excuse for not being out there. No matter your interest or passion, there’s an online community somewhere out there for you.

21. Utilizing social networks in ways other than their intended use can promote your brand. Take this photographer who created mock ads on flickr.com . This allows you to showcase your talents to the world.

22. Travelocity capitalized on chatroulette.com ’s buzz after the site debuted and extended its brand in an unconventional way.

23. Being timely with campaigns and content allows you to build a brand by connecting to communities on a personal level. As the NFL claimed ownership of the fan chant “Who Dat” and threatened to sue, New Orleans Saints fans united to defend their term. Through a timely social networking campaign, NolaPhotoFun.com was able to seamlessly integrate its brand with Saints fans, become a defender of the Who Dat Nation, drive traffic to its website and create a group of loyal users.

24. COUNTING

25. Love her or hate her, Tila Tequila rose from obscurity into celebrity through incredible social media and personal branding.

26. Tools like Google Analytics give you the opportunity to closely track your efforts.

27. Other URL-Shortening Sites: - BudURL.com - is.gd - ow.ly

28. Claim to be a social media expert? Facebook Insights provides a free tool that actively tracks the results of your efforts for Facebook fan pages.

29. CONSISTENCY

30. Using the same picture, bio and likeness throughout all social network profiles provides uniformity and a distinct personal brand .

31. CASE STUDY

32. IKEA utilized a free Facebook campaign to further popularize the brand and create even more loyal customers.

33. Scribd.com is the Youtube of documents and allows you to upload presentations, portfolios, resumes, etc. to extend your brand.

34. David Armano has grown to become one of the world’s foremost personal branding experts.

35. Are you a better speaker than you are a writer? Podcasts offer the opportunity to quickly spread your brand’s voice and provide valuable content to your followers in a medium that best suits you.

36. Creativity Content Counting Consistency Case Study The C-Words :

37. Thanks Facebook.com/herofarm Twitter.com/herofarm [email_address]