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GreenSMS (Ring, Text and Money) Hernán Pablo Nadal Greenpeace Argentina October 2008 [email_address]
Mobile MKT Common MKT Others non profit organizations integradoras Mobile Company Greenpeace Argentina Green SMS + mobile phone Guerrilla MKT
GreenSMS V1.0: Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GreenSMS V1.2: Features (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
GreenSMS V1.2: Features (2) ,[object Object],[object Object],[object Object],[object Object]
GreenSMS: Snapshots ,[object Object]
GreenSMS: Snapshots ,[object Object]
GreenSMS: Snapshots ,[object Object]
Mobile Activism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supporter Magazine´s Insert ,[object Object],[object Object]
Supporter Magazine´s Insert ,[object Object],[object Object],[object Object],[object Object]
Supporter Magazine´s Insert ,[object Object],[object Object],[object Object]
Poster Media ,[object Object],[object Object],[object Object]
Member Get Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Member Get Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New mobile Activists: 4109
Offline Activities ,[object Object],[object Object],[object Object]
Offline Activities ,[object Object],[object Object],[object Object]
Website ,[object Object],[object Object]
Cyberactivists ,[object Object],[object Object],[object Object]
Flashmob SMS ,[object Object],[object Object],[object Object],[object Object]
Flashmob Clarín “ As part of the Pulp Mills campaign,  Fabiana Cantilo, made a surprise concert in the  warehouse  of the Greenpeace ship. Her voice was listened by 200 people summoned  by SMS to their cellphones. While she is  fighting by noble causes ,  she waits the Gardel Prizes.” Diario Clarín
Overall Results
Zero Waste Campaign
First Sending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Second Sending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third Sending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success!

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Ring, Text and Money

  • 1. GreenSMS (Ring, Text and Money) Hernán Pablo Nadal Greenpeace Argentina October 2008 [email_address]
  • 2. Mobile MKT Common MKT Others non profit organizations integradoras Mobile Company Greenpeace Argentina Green SMS + mobile phone Guerrilla MKT
  • 3.
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  • 21. Flashmob Clarín “ As part of the Pulp Mills campaign, Fabiana Cantilo, made a surprise concert in the warehouse of the Greenpeace ship. Her voice was listened by 200 people summoned by SMS to their cellphones. While she is fighting by noble causes , she waits the Gardel Prizes.” Diario Clarín
  • 24.
  • 25.
  • 26.