2.5 Assignment: Ethical Considerations ListenListen with webReader Focus Getting Started Ethical statements and a biblical framework are important to add to your research report. Research reports must be reliable, reproducible, and valid. In order to successfully complete this assignment, you should be able to: Apply a biblical perspective to the background section of one research report. Resources Article: Virtuous Leaders & Organizations Your most recent Research Report Background Information Having sources to back up statements and raw data to back up statistics goes a long way to making your research believable and trusted. Doing a professional job on the background section sets up the analysis and summary sections of the report. Instructions Review the rubric to make sure you understand the criteria for earning your grade. Be sure to use your most recent version of your research report. Review the article Virtuous Leaders & Organizations from the Spring 2017 issue of The DeVoe Report to understand the virtuous business model. Add two paragraphs to the research report just before the Descriptive Statistics section. It is marked with the heading Ethical Considerations from the Literature Review. One paragraph in the report should explain how the three sources required pertain to the research data set. One paragraph in the report should explain how the Virtuous Business Model can pertain to this research. Apply a biblical framework using Scripture references that match the research being done on the topic. When you have completed your assignment, save a copy for yourself and submit a copy of your template by the end of the workshop. Remember to keep the files since you will be adding to the research report throughout the course. ============================================================================================================================================================================================================================================= 2.1 Discussion: Devotional - The Bible on Segmentation and Target Marketing Getting Started The world was very different in Old Testament days and then when Jesus was alive. There were very strict gender roles, there were strong societal traditions and rules that dictated family structure, and there was very little blending of cultures. The religious leaders had very high input and impact on daily life and in many cases, significant input on governmental law and policy. Social class was less fluid, and people were born and lived and died in a linear manner with relatively few choices for change of status or role. Upon successful completion of this discussion, you will be able to: Develop a biblical framework to resolve ethical dilemmas in marketing strategies and tactics. Resources Bible (New International Version) Background Information Read Genesis 1:27 , Romans 14:1-3 , and Galatians 5:13 . In the first passage, .

1. 2.5 Assignment: Ethical Considerations
ListenListen with webReader
Focus
Getting Started
Ethical statements and a biblical framework are important to
add to your research report. Research reports must be reliable,
reproducible, and valid.
In order to successfully complete this assignment, you should
be able to:
Apply a biblical perspective to the background section of one
research report.
Resources
Article: Virtuous Leaders & Organizations
Your most recent Research Report
Background Information
Having sources to back up statements and raw data to back up

2. statistics goes a long way to making your research believable
and trusted. Doing a professional job on the background section
sets up the analysis and summary sections of the report.
Instructions
Review the rubric to make sure you understand the criteria for
earning your grade.
Be sure to use your most recent version of your research report.
Review the article
Virtuous Leaders & Organizations
from the Spring 2017 issue of
The DeVoe Report
to understand the virtuous business model.
Add two paragraphs to the research report just before the
Descriptive Statistics section. It is marked with the heading
Ethical Considerations from the Literature Review.
One paragraph in the report should explain how the three
sources required pertain to the research data set.
One paragraph in the report should explain how the Virtuous
Business Model can pertain to this research.
Apply a biblical framework using Scripture references that
match the research being done on the topic.
When you have completed your assignment, save a copy for

3. yourself and submit a copy of your template by the end of the
workshop. Remember to keep the files since you will be adding
to the research report throughout the course.
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2.1 Discussion: Devotional - The Bible on Segmentation and
Target Marketing
Getting Started
The world was very different in Old Testament days and then
when Jesus was alive. There were very strict gender roles, there
were strong societal traditions and rules that dictated family
structure, and there was very little blending of cultures. The
religious leaders had very high input and impact on daily life
and in many cases, significant input on governmental law and
policy. Social class was less fluid, and people were born and
lived and died in a linear manner with relatively few choices for
change of status or role.
Upon successful completion of this discussion, you will be able

4. to:
Develop a biblical framework to resolve ethical dilemmas in
marketing strategies and tactics.
Resources
Bible (New International Version)
Background Information
Read
Genesis 1:27
,
Romans 14:1-3
, and
Galatians 5:13
.
In the first passage, we find that we were created differently.
God created man and woman, calling them by name to be
different, the word “them” being plural as in two separate and
distinct creations. In the second passage, we find that we do not
all prefer the same food nor are we all of the same strength of
spirit. If we extend this thought, God seems to recognize that
there is variation among people—we are not all the same.
Much is made today of all people sharing commonality and
being one race and that traditional gender roles are not accurate
and no longer desired, that perhaps there isn’t even such a thing

5. as gender. Marketing is being taken to task for showing men in
traditional male roles and women in traditional female roles, to
the point that there is even some question if we can or should
advertise to men or women separately. However, that is not
what the Bible tells us. The Bible tells us we are all created
equal in the eyes of God (
Galatians 3:28
) and that we are all sinners (
Romans 3:23
) so we share some commonality. Yet, we were created male and
female and we have free will to make our own decisions from
our own preferences. We are unique creations, imbued with
individuality and not as clones of each other without
distinction.
Instructions
Review the rubric to make sure you understand the criteria for
earning your grade.
You identified a company or industry of interest to use
throughout your degree. As you think about these changing
opinions and societal pressures, respond to the following
questions.
How does that company or industry market differently to men vs
women?
Is personal preference becoming both more important with more
choices in the market of that company or industry while at the
same time being an anachronism under the pressure that we
should all be the same without distinction? Why?

6. How does marketing in that company or industry balance
individuality with the range of ethical foundations in today’s
highly diverse but also interconnected world?
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2.1 Assignment: Reading and Remediation
Getting Started
Viewing the videos and practicing using the practice Excel file
with its video can prepare you for the work needed on the
research report for one data set.
In order to successfully complete this exercise, you should be
able to:
Review videos about statistics fundamentals.
Practice with the Excel file provided.

7. Resources
File: WS2Practice
File: WS2Homework
Video: Central Tendency and Variability
Video: Z-Scores
Video: Z-Scores and the Normal Curve
Video: Histograms in Excel
Video: Pie Charts using a summary table in Excel
Video: Time Series
Video: Pareto Chart
Textbook:
OpenIntro Statistics
Background Information
Providing background and descriptive statistics is like a
literature review section of a dissertation. You review and
communicate the central tendency and variation elements to the
raw data. You present visual representations of the data to give
meaning to the raw data.

8. Instructions
Watch the following Excel remediation videos:
Histograms in Excel
Pie Chart using a summary table in Excel
Time Series
Pareto Chart
An optional supplementary textbook is the
OpenIntro Statistics
, and you can read the concepts there.
Use the lab file
WS2Practice
to practice the Excel skills (includes an Excel hands-on video
inside the spreadsheet as a link).
Use the file
WS2Homework
to demonstrate the Excel skills.
There are 60 points awarded for this exercise, 10 points for each
problem.
When you have completed your assignment, save a copy for
yourself and submit a copy to your instructor by the end of the

9. workshop.
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2.3 Discussion: Research-based Marketing Plan Initial Proposal
- Product Development and Market Demand
Getting Started
Product Development and Market Demand
In the first section of the consultant’s report, you determined
and discussed the total market demand and the market share of
some of the current competitors, and you discussed current
price points. You also identified where, in the positioning
matrix, the JGJ, Inc. offering should fit based on an unsatisfied
need in the market.
After determining “where” in the market JGJ, Inc. will compete
based on the positioning matrix, you will now determine “how”
based on developing a specific offering that fits the selected
segment as shown on the positioning matrix.

10. In this section of the consultant’s report, you will identify and
describe the characteristics of the proposed offering that will
make it fit the previously identified preferred segment of the
market
You will be the creative genius in the project, coming up with
what will be offered and designing the offering—all of the
specifications and features necessary to make it different and
successful. The offering you design must fit the parameters of
the market segment as you defined it. In other words, if the
target opening was in the high end, high personal touch part of
the market, then you would need to design an offering that had
those characteristics and not a low price option version with
high levels of automation.
You will also need to determine the market demand in the
desired segment so JGJ Inc. can determine if it can make a
reasonable return on investment. You will need to fully analyze
the market for current competitors and their demand, and
indicate why your projected demand is accurate. You only need
to make an objective forecast of demand for the recommended
part of the market, and you will provide significant quantitative
data to support your projection. You also need to describe the
method of your analysis to determine the forecasted demand.
You do not need to determine or comment on the required
capital investment or the cost of producing or delivering the
offering.
Upon successful completion of this discussion, you will be able
to:
Create product development strategies and market demand
estimates.
Assess the market structure to determine the crucial factors

11. influencing the marketing strategy.
Resources
Textbook:
Malcolm McDonald on Marketing Planning : Understanding
Marketing Plans and Strategy
, Ch. 8, pp. 135-145
Textbook:
Forecasting Fundamentals
, Ch. 1-2; Ch. 4
Textbook:
Creating New Products and Services: Paid to Think
, Ch. 4
Textbook:
Developing Successful Marketing Strategies
, Ch. 8
File: Market Analysis Report Template
Instructions
Review the rubric to make sure you understand the criteria for
earning your grade.
Construct a proposal to JGJ Inc. of 1000 words (+/- 50 words)
using at least 4 credible and objective sources not provided as

12. resources in the course in your analysis, plus at least one source
provided in the course reading list.
Use the titles in the
Market Analysis Report Template
to provide structure for the following four elements in your
consultants’ report:
Product Development
Key differentiating characteristics of the offering
Analysis of demand in the market
Market Segment Demand
Quantitative data used to determine projected demand
Methodology used to determine demand
Detailed Requirements:
Product Development
Fully describe the offering that fits the positioning from the

13. prior proposal. You need to state the specifications,
characteristics, and/or features of the offering which will
differentiate it from other competitors. You should focus on
what your product is, not what the competitive offerings are
because that was covered in the prior section.
Remember that these weekly sections form one larger
consultant’s report. Each section must be internally consistent
with other sections of the paper regarding where and how your
proposed offering fits the identified opening in the market. If
you find that your prior positioning was incorrect or not
suitable, you are allowed 100 additional words in this section of
the report as an introduction to state what is being changed and
why it was changed
Do not describe the product development process except as you
describe the product. This means there is no introduction to or
discussion of the theory of the product development process.
You are writing a report to executives who understand the
process so it does not need to be discussed. Your consultant’s
report immediately discusses the proposed product and why it is
being offered as designed. You should briefly discuss how the
offering will be finalized if you believe your initial idea is not
final.
Market Segment Demand
Provide a quantitative analysis to determine demand in the
segment of the market that your proposed offering will fill.
Your client does not want market demand for the entire industry
or category; it only wants the demand for the segment that is
being targeted. For example, a company introducing a new diet
cola would not discuss the demand for all beverages, it would

14. only discuss the demand for diet colas. This section of your
report will be highly quantitative and multiple charts and graphs
are likely to be helpful in conveying your data; one chart or
graph is required. Your analysis can be in dollars or units sold
but it must result in a specific forecasted demand in the same
type of measurement.
Include at least one chart or graph indicating the current and
projected demand
Fully describe the methodology used in determining demand
including data sets used, statistics or modeling formulas applied
to the datasets to forecast future demand and any changes or
modifications made to the formulas and resulting numbers based
on your interpretation of them (e.g., rounding, adjustments to
trends).
Cite your work per current APA standards, however, indenting
of the references is not required due to the discussion board
format. (See
OCLS APA Writing Styles Guides
)
Post your initial proposal into the discussion forum as a post,
not as an attached file.
In addition, submit your initial proposal document to your
instructor by the end of the workshop.
Please note the relatively low point value of the initial report is
not reflective of the time required or importance of this
assignment. The assignment should be viewed as the total of the

15. initial report posted and revised final report submitted and the
combined total points for both steps. Further, your goal here is
to provide your peer with a complete initial proposal so that you
can receive valuable feedback to improve your revised final
report.