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Search Engine Marketing ,[object Object],Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional Presented by : Herman Chang Search Engine Specialist Qualified Google Advertising Professional
What is Search Engine Marketing (SEM)?  Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Your customers see your ad when they  search Paid Search Paid Search Organic Search Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Market Share of Top Search Engines > 90% of Internet Search Engine Traffic is Coming From Google + Yahoo + MSN *  Source: comScore Search Engine Market Share, September 2008 62.9% 20.2% 8.5% Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Keyword Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Market Share for Online Advertising Spending 45% Spent on SEM Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
What’s The Primary Benefits of Google Advertising? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
1. Reach   * Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
2. Cost ,[object Object],[object Object],[object Object],[object Object],[object Object],** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
3. Timing ,[object Object],[object Object],[object Object],[object Object],Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
4. Flexibility ,[object Object],[object Object],[object Object],Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Types Of Ads Format in Google Advertising  Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
1. Text Ads Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
2. Image Ads (JPG, PNG, GIF & SWF) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
3. Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG)  Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Sample of Placement Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Sample Of Placements (Rectangle or Square) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Sample Of Placements (LeaderBoard) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Sample Of Placements (Skyscraper) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Sample Of Placements (Banner Ads) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
Thank You Herman Chang Search Engine Specialist Qualified Google Advertising Professional [email_address] www.dgtraffic.com +628161368119

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FreSh SEM Presentation

  • 1.
  • 2. What is Search Engine Marketing (SEM)? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 3. Your customers see your ad when they search Paid Search Paid Search Organic Search Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 4. Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 5. Market Share of Top Search Engines > 90% of Internet Search Engine Traffic is Coming From Google + Yahoo + MSN * Source: comScore Search Engine Market Share, September 2008 62.9% 20.2% 8.5% Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 6. Keyword Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 7. Market Share for Online Advertising Spending 45% Spent on SEM Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 8. What’s The Primary Benefits of Google Advertising? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 9. 1. Reach * Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
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  • 13. Types Of Ads Format in Google Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 14. 1. Text Ads Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 15. 2. Image Ads (JPG, PNG, GIF & SWF) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 16. 3. Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 17. Sample of Placement Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 18. Sample Of Placements (Rectangle or Square) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 19. Sample Of Placements (LeaderBoard) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 20. Sample Of Placements (Skyscraper) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 21. Sample Of Placements (Banner Ads) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 22. Thank You Herman Chang Search Engine Specialist Qualified Google Advertising Professional [email_address] www.dgtraffic.com +628161368119