Chapter 4 Powerpoint

Chapter 4 – Analyzing Markets & Competition

Objectives ,[object Object],[object Object],[object Object],[object Object]

Debbi Fields ,[object Object],[object Object],[object Object],[object Object],[object Object]

Debbi Fields ,[object Object],[object Object],[object Object],[object Object]

What is the market for an enterprise? ,[object Object]

Consumer & Business Users ,[object Object],[object Object]

Market Segments ,[object Object]

Target Market ,[object Object]

Sales Forecasts ,[object Object],[object Object],[object Object]

How is a sales forecast prepared? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is a sales forecast prepared? ,[object Object],[object Object],[object Object]

Location, location, location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Location, location, location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Location, location, location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object]

Chapter 4 Powerpoint

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