1. The Tale of Two
Dialectics
Andrew Darwitan
Herbert Eng Weiwen
Thamonwan Rojawanichkit (PingPing)
Jonathan Lee ChengChun
2. Introduction
• Previous research on RFT
• Used short-term hypothetical priming scenarios
• Required knowledge of inherent traits of audiences
• Explanations did not mark out boundary conditions
• Longitudinal field experiment to better
understand exercise motivation
• Ecological emphasis
• Bootstrapping statistical techniques to explain
mediation links
• Practical goal of designing creative
campaigns with 3G mobile devices in mind
• Capitalize on the sustainability and scalability potential
of mobile-centric campaigns
3. Regulatory Fit Theory
Promotion Prevention
Presence of Absence of
Success
Positives Negatives
Absence of Presence of
Failure
Positives Negatives
eager vigilant
means means
4. Prevention Focus
Interdependent
Self-construal
Message
Framing
Competitive
Environment
Value Derived
from Fit
Regulatory Fit Theory
5. Prevention Focus
Independent
Self-construal
Message
Framing
Competitive
Environment
Non-fit: Goal
Pursuit Disrupted
Regulatory Fit Theory
6. Environmental
Nutriments
Organismic
Dialectical
Relatedness
Autonomy
Competence
Self-Determination Theory
7. Copresence
• Sensation of being
together with others
without actually being
physically together
• Mutual awareness
• Social connectedness
17. H1: Behaviour = Value
Derived from Fit?
H5: H6:CE>Copresence>
Reconcile Int. Motivation
18.
19.
20. H1. Behaviour as Value Derived
from Fit
• ANCOVA
showed marginal
support (p=.059) D (Fit)
• Affirmed RFT A
“cross”
• Note that
participants
exercised the C
most in the
vigilance-
interdependent B (Non-fit)
fit condition (D)
21. H2. Vigilance Messages fulfill
autonomy needs better
• Marginally supported
• H2a) Main effect on perceived choice (p=.09)
• H2b) Main effect on perceived value (n.s.)
Competitive Environment
Independent Interdependent
Message Framing
Eagerness Frame
(Promotion Focus)
Vigilance Frame
(Prevention Focus)
26. H2. Mediation through Autonomy
Intrinsic Motivation
Exercise Intention
.28
Message .35
Framing .38
Behaviour
Vigilance Perceived .94
over Choice
Eagerness MF creates anticipatory
Autonomy
need expectations of the
satisfaction
future through
autonomy need
27. H5. Statistically reconciling RFT
and SDT
Collapsed 2×2 into Fit vs. Non-fit
(Latimer et al., 2008; Jin & Lee, 2010)
Intrinsic Motivation ?
Choice (Autonomy)
Regulatory
Fit
Value (Autonomy)
FIT (A+D) Behaviour
vs. Competence (Competence)
Value
non-FIT (B+C)
Derived Effort (Competence)
from Fit
Relatedness
Interpersonal
Discussion
28. H5. Statistically reconciling RFT
and SDT
• Need all 3 needs to be fulfilled for optimal
sustenance of intrinsic motivation
• RFT needs SDT to complete the picture
• But RFT does add to SDT too!
• RFT’s increased motivational intensity, however
short-lived, may provide the initial impetus for
motivation change or acquisition
29. H5. Statistically reconciling RFT
and SDT
“[Recent research] has shown that enduring changes in motivation takes place through
small changes happening at the situational level and that are internalised on a number
of occasions at the contextual level [RFT] … When repeated several times, such
instances of small positive impact of situational motivation on contextual motivation
leads to gradual changes that become internalised [SDT].” (Vallerand et al., 2008)
RFT: short term motivation Processual
change or acquisition Cycles
SDT: long term motivational sustenance
30. H6. Examining CE effects through
Copresence
Intrinsic Motivation
Choice (Autonomy)
Competitive
Environment Value (Autonomy)
Interdependent Copresence Competence (Competence)
over Independent
Effort (Competence)
Relatedness
Adds on to Song et al. (2010)
Interpersonal Discussion
Exercise Intention
31.
32. Practical Implications
• No need to know Regulatory Foci
of audiences
• Intergroup competition mobile games
with vigilance messages work best
• Embed such messages into story narratives to
satisfy autonomy needs
• Gamification and Augmented Reality to
heighten feelings of copresence
• Also satisfy competence and relatedness needs
(one stone kill two birds)
33. Practical Implications
• Capitalize on RFT fit principles to quickly
gain critical mass to fuel copresence
• Social connectedness + Mutual awareness
• Presents insights for new generation
Internet start-ups
• E.g. Serious games for experiential learning
(education)
• More scalable and sustainable mobile-
centric campaigns
Notas do Editor
Today we are going to reconcile two theories, Regulatory Fit Theory and Self-determination theory in explaining the sustenance of exercise motivation over time
The problems with previous research on RFT are that they tend to usein terms of how long motivation can be sustained as explained by RFTUsed bootstrapping to find out exactly how causal relns occurPractical goal of our study
RFT is a Micro-levelGoal pursuit theoryThatdelineates two self-regulatory orientations: promotion focus and prevention focus.To clarify, promotion is not solely gain-seeking and prevention is not solely loss-aversion.The crux is that promotive and preventive orientations represent success and failure differently. Success for promotion is the presence of gains while success for prevention is the absence of losses, In our study, we have used the RFT way of looking at gain-loss message framing.
RFT says that you can use message framing and CE to prime psychological states in people. For example, the congruent interaction of prevention focus matched with interdependent self-construal will elicit value derived from fit in terms of greater motivational intensity that sustains goal pursuit.
However, if you try to match prevention focus with independent self-construal…
SDT is macrolevel goal pursuit theory that posits three universal psychological needs of autonomy, competence and relatedness, all of which have to be satisfied for the sustenance of intrinsic motivationIn SDT, We are concerned with how the environment is able to nourish a person’s three basic needs. This reln between the self and environment is referred to as the organismic dialectic.
Now we would like to briefly explain copresenceSensation of being together with others in cognitively-constructed shared spacesMutual awarenessSocial connectednessMobile phones“Places” where people come together without actually being physically proximate
As we understood, RFT studies in the past are artificial in that they used hypothetical priming to test their hypotheses. Our study is significantly different because our participants are actually placed in an authentic social contexts within a 10-day field experiment.
Our study is a 2 x 2 between subjects full factorial design with competitive environment and message framing as the independent variables. 118 undergraduates from NTU were randomized into each of the four conditions, and further assigned into subgroups.
Participants in independent condition were instructed to compete against the rest of their subgroup members, and they are not aware of other subgroups; while in interdependent condition, they were instructed to work within the subgroup as a team to compete against other subgroups.
Participants were exposed to two health messages per day through Facebook. In eagerness condition, participants received messages that emphasized the presence of positive health benefits, while in vigilance condition, the messages emphasized on the presence of negative consequences as a result of not exercising.For example, eagerness message goes “Research has shown that EXERCISE IMPROVES your ability to concentrate”, while on vigilance, the message goes “Research has shown that LACK OF EXERCISE DECREASES your ability to concentrate”. These messages were pre-tested and found to be perceived significantly different.these are two paragraphs
This is the interface of Skimble. This mobile application is selected for our study due to some crucial components. Firstly, Skimble utilizes the GPS function to track the actual distance covered by our participants, which is important because this is an objective way to measure the extent to which our manipulation translates into actual behavior. Furthermore, the app has a leaderboard function as a way for our participants to monitor their progress relative to others. This accommodates for the creation of competitive environment between our participants.
This integrated experience between Facebook, Skimble, and personalized mobile device simulates the experience of a realistic campaign that public health practitioners and policymakers can tap into.
To simplify, the narrative of our hypotheses can be divided into 4 parts.
So A and D are the fit conditions
We want to see a main effect favouring interdependent competition
Bootstrapping analyses were used
For something to causally predict intrinsic motivation, it might also require some extrapolation of time. We got a longitudinal design and we did not see RF predicting intrinsic motivation.Statistically, needs do not directionally predict or covary with intrinsic motivation as antecedentsYou can have intrinsic motivation without these needs fulfilled but processually it will not be sustained Literature did not exclude the possiblity of needs acting in mediating or indirect rolesBehavior can indeed come before "fully" intrinsic motivation!
RF Cannot fulfill all three needs together in unison within a longitudinal processual design.First boundary condition of RFT’s explanatory power: RFT explains motivation sustenance to the extent SDT needs are met.In effect, we create a new IV called regulatory fit, which is simply collapsing the fit conditions into one and non-fit conditions into one.And in the mediation model, we actually did not find significant effects through behaviour on intrinsic motivation, which means formally our H5 was not supported.We answer RFT researchers’ calls to demarcate boundary conditions of RFT effects, that RFT sustains motivation to the extent SDT needs are met.Fit conditions are able to serve as nutriments to satisfy competence and relatedness needs, but not autonomy needs.Regulatory fit as a micro-level theory of goal pursuit is insufficient by itself in extending explanatory power over motivation sustenance. This is where SDT comes in to complete the picture.
RFT needs
Besides a psychological mechanism kind of boundary conditions, you have a time-based boundary condition.So overall you have RFT’s explanatory power over the short term, and SDT’s explanatory power over the longer term. So you have a overall sense of how intrinsic motivation is sustained over the long term.We have argued that regulatory focus differs as a function ofself-construal patterns that encourage different perspectives ongoal pursuit.
Copresence mediates the reln btw CE and intrinsic motivation and CE fulfills at least competence and relatedness needs.Adds to previous research that found that independent competition is better than no competition is causally predicting motivation.We add on to this by concluding that interdependent competition is better yet.