1. Marketing Communications Update
Jens Bewersdorff
Seite 1

2. Very Important
Marketing Material / Stationary

Heraeus branded material can only be used until December 31st 2013!

As of January 1st only Heraeus Kulzer branding on all communication material
Only until Dec. 31st 2013
from January 1st 2014

All new material will be created with Heraeus Kulzer branding already from now on

All electronic communication will be switched to new branding latest end of December
2013

Exception: Catalogue can be used until IDS 2015
JB/JK. Oct. 17th 2013
Seite 2

3. Packaging

Will remain Heraeus branded until we have final corporate brand



Due to registration reasons
Does also comprise Instructions for Use and Material Safety Data Sheets
We need the decision on the final corporate branding asap in 2014

Registration might last as long as 2-3 years
JB/JK Oct. 17th 2013
Seite 3

4. Heraeus Kulzer corporate /
Division Dental Materials
2014
2013
Update new logo
Change all data for printed Marketing Materials
(brochures, ads, leaflets etc.)
New material already produced with new logo
No existing material with old logo will be used
Change webpages
Only content with new logo online
Create new CD manual
Only new stationary will be used
Exception: Use remaining print run of current dentistry and lab catalogues
Jul
Aug
JB/JK | Oct. 17th 2013
Sep
Oct Nov Dec
Jan
Feb
Mar Apr May Jun

5. 2013
Change all Product sheets (Certificate, Intruction for use, etc.)
Update new logo
Define the final cara Layouts with our
swedish colleagues
Change all Marketing Materials (brochure, Ads, etc.)
Change images with the old logo
on the webpages
cara webpages
Create new cara Templates
(based on the HK-Layout)
Change Content and PDFs
cara Sales app
Change Layout cara Sales app
Change the most important .ppt
in the new layout
create Powerpoint Master for cara
Jul
-
Aug
-
Sep
-
Oct
-
Nov
-
Dec

6. Communication concept - Status of implementation

In general good progress

Some countries still “a little slow”

(Additional) change to new corporate logo initiated
GIVING A HAND TO
ORAL HEALTH!
N. Savic | September 2013
Seite 6

7. Smart Adaption
From HQ side all projects are completed, i.e. sent / provided
However, there is still quite a substantial amount of not returned jobs
We would therefore like to provide you with some info on the Smart Adaption
process again:
Autor | Abteilung | Datum
Seite 7

8. Smart Adaption
• See enclosed pdf
• We also uploaded a short video of how to use the smart adaption process into the
GMC Cloud.
• You can download it from: http://heraeus.ort-studios.de using your country specific
log-in to the Marketing Cloud
• However if you have a Cloud-Log-in this video plus the pdf guide should also be
on the Dashboard of your Home-Section in the Toolbox after log-in.
Autor | Abteilung | Datum
Seite 8

9. GLOBAL MARKETING COMMUNICATIONS
Main Activities

(Interim) Design manual

CD manual draft ready

First internal approval round done – some modifications necessary

Final approval asap

Agency will finalize manual according to priorities (e.g. stationary (incl. business cards first)
 We will provide stationary/business cards etc. within the next two weeks

Corporate Presentation


First internal approval round done – some modifications necessary


Draft ready
Final approval asap
Internet Relaunch

German and International English version ready beginning of 2014

Country specific adaptions throughout the year 2014 – see Marketing Plan
JB | DM-MRM | Oct. 23rd 2013
Seite 9

10. Status of current international Internet domains
Country domains status of 2013-11-06
heraeus-kulzer
Country
Status
Directed to Website
Address
Redirected to:
.at
.au
Austria
Australia
registered
currently requested
Germany website
http://heraeus-kulzer.at
http://heraeus-kulzer.de
.be
Belgium
registered
Benelux website in french
.ch
Switzerland
registered
International, country selection page http://heraeus-kulzer.ch
.co.jp
Japan
registered
Japan website
http://www.heraeus-kulzer.co.jp/
.co.uk
.com
.com.br
.com.cn
.com.mx
.cz
.de
.es
.fr
.gr
UK
International
Brasil
China
Mexico
Czech republic
Germany
Spain
France
Greece
registered
registered
registered
open
registered (by Mexico)
registered (by CZ)
registered
registered
registered
registered
International website
Brasil website
China website
Mexico website
Czech website
Germany website
Spain website
France website
EEU website in greek
http://heraeus-kulzer.com
http://heraeus-kulzer.com.br
.hr
Croatia
open
http://heraeus-kulzer-eeu.com/hr
will be registered once legal entty in Croatia established
.hu
.it
.kr
.mx
Hungary
Italy
Korea
Mexico
registered
registered
registered
registered
EEU website in english
Italy website
Korea website
Mexico website
http://heraeus-kulzer.hu
http://heraeus-kulzer.it
http://heraeus-kulzer.kr
http://heraeus-kulzer.mx
http://huden.kr
http://heraeus-kulzer.com.mx
managed by Korea (non-FirstSpirit)
.nl
Netherlands
registered
Benelux website in dutch
http://heraeus-kulzer.nl
http://heraeus-kulzer.nl/nl/home_3/home_3.aspx
.pl
.ru
.se
heraeus-kulzer-eeu.com
heraeus-kulzer-us.com
Poland
Russia
Sweden/Nordic
Eastern Europe
North America
registered (by Poland)
registered
registered
registered
registered
Poland website
Russia website
Nordic website
EEU website in english
North America Website
http://heraeus-kulzer.pl/
http://heraeus-kulzer.ru
http://heraeus-kulzer.se
http://heraeus-kulzer-eeu.com
http://heraeus-kulzer-us.com
Autor | Abteilung | Datum
comment
no own website at this point
http://heraeus-kulzer.be
http://heraeus-kulzer.be/fr/home_3/home_3.aspx
http://heraeus-kulzer.com
managed by Japan (non-FirstSpirit)
http://heraeus-kulzer.com
no own website at this point
country selection as startpage
heraeus-dental.com.cn
requested, waiting on feedback from China
http://heraeus-kulzer.com.mx
http://heraeus-kulzer.cz/
http://heraeus-kulzer.de
http://heraeus-kulzer.es
http://heraeus-kulzer.fr
http://heraeus-kulzer.gr
managed by CZ (non-FirstSpirit)
http://www.heraeuskulzer.ru
managed by Poland (non-FirstSpirit)
managed by Rusia (non-FirstSpirit)
Seite 10