Suxorz 2010 final

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Henry Copeland

Tecnologia Negócios

SMWNYC
New York, New York
February 3, 2010
S UXORZ 10!
The worst social
media marketing of
2010...

Metadata
Panelists:
Caroline McCarthy: CNET, @caro
Ian Schafer: DeepFocus, @ischafer
BL Ochman: Proof (BM), @whatsnext
Steve Hall: Adrants, @stevehall
Moderator:
Henry Copeland: Blogads, @hc
Web coordinates:
Twitter tags: #Suxorz, #SMNYC
Facebook group: http://bit.ly/SUXORZ10
Mob Map: http://bit.ly/suxorzmap

History: Suxorz '08 losers
HP pays for self-abuse Cisco spams wikipedia
with “the human network”
Summary of our fun in 2008: http://bit.ly/suxorz08

Suxorz '09 tin medalist
By a nearly unanimous vote, the
audience dinged Belkin for
blatantly polluting social media.

Charmin
http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me-
pick-me.html

Charmin
http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html

PETA vs mommy tweeps
Source:
http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/

03/27/09
Old Spice Residue is Evil (BL)
Source: http://residueisevil.com/

Kim Kardashian Tossing
Cookies
http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-defamation/

Island Caretaker
http://www.islandreefjob.com.au/

Island Caretaker
http://www.islandreefjob.com/

03/27/09
Ricola Mystery Cougher
Source: www.ricolamysterycougher.com

Gawker Adverblog (Caroline)
Source:
http://gawker.com/5270707/about-that-vampire-blog-thing

03/27/09
Time Warner
Source:
http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand
_with_social_media.asp

03/27/09
Agent Provocateur
Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more

03/27/09
Mars Candy’s Fling
Source: www.fling.com,
www.flingchocolate.com

http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/

Habitat (Ian)
http://www.inquisitr.com/27226/habitat-uks-twitter-fail/

03/27/09
M&Ms Red on Twitter (BL)
Source: twitter.com/mmsred

03/27/09
M&Ms Green on Twitter
Source: http://twitter.com/mmsgreen

03/27/09
Current TV (Steve)
Source: http://twitter.com/Jkretch/status/1596088784

03/27/09
Marshall’s (Steve)
Source:
http://www.adgabber.com/video/when-all-else-fails-hire-an

03/27/09
Twitter joyriders: “to grow your account you need to continuously
unfollow the people that are not following you back.”
Source: http://fullthrottlecountry.blogspot.com/2010/01/are-you-being-followed-finger-candy.html

Thank you SMWNCY!
Panelists:
Caroline McCarthy: CNET, @caro
Ian Schafer: DeepFocus, @ischafer
BL Ochman: Proof (BM), @whatsnext
Steve Hall: Adrants, @stevehall
Moderator:
Henry Copeland: Blogads, @hc
Web coordinates:
Twitter tags: #Suxorz, #SMNYC
Facebook group: http://bit.ly/SUXORZ10
Mob Map: http://bit.ly/suxorzmap

No doubt amoral social media
marketeers, shamed three
years running, will finally grow
up and leave the Suxorz
unpopulated in '11. Mkay?
So see you soon on
Twitter, the virtual NYC.

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Suxorz 2010 final

1. SMWNYC New York, New York February 3, 2010 S UXORZ 10! The worst social media marketing of 2010...

2. Metadata Panelists: Caroline McCarthy: CNET, @caro Ian Schafer: DeepFocus, @ischafer BL Ochman: Proof (BM), @whatsnext Steve Hall: Adrants, @stevehall Moderator: Henry Copeland: Blogads, @hc Web coordinates: Twitter tags: #Suxorz, #SMNYC Facebook group: http://bit.ly/SUXORZ10 Mob Map: http://bit.ly/suxorzmap

3. History: Suxorz '08 losers HP pays for self-abuse Cisco spams wikipedia with “the human network” Summary of our fun in 2008: http://bit.ly/suxorz08

4. Suxorz '09 tin medalist By a nearly unanimous vote, the audience dinged Belkin for blatantly polluting social media.

5. Round I: TMI

6. Charmin http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me- pick-me.html

7. Charmin http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html

8. PETA vs mommy tweeps Source: http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/

9. 03/27/09 Old Spice Residue is Evil (BL) Source: http://residueisevil.com/

10. Kim Kardashian Tossing Cookies http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-defamation/

11. Round II. Social media meets reality

12. Island Caretaker http://www.islandreefjob.com.au/

13. Island Caretaker http://www.islandreefjob.com/

14. Toyota http://www.facebook.com/toyota

15. 03/27/09 Ricola Mystery Cougher Source: www.ricolamysterycougher.com

16. Ryan Air Source: http://www.adrants.com/2009/02/helpful-blogger-brand-idiocy-social.php#more

17. Round III: To be or not to be?

18. Gawker Adverblog (Caroline) Source: http://gawker.com/5270707/about-that-vampire-blog-thing

19. INSIDEtheBCS

20. 03/27/09 Time Warner Source: http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand _with_social_media.asp

21. 03/27/09 Agent Provocateur Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more

22. Round IV: Bonus round

23. 03/27/09 Mars Candy’s Fling Source: www.fling.com, www.flingchocolate.com

24. Twitter Billboard

25. http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/

26. Habitat (Ian) http://www.inquisitr.com/27226/habitat-uks-twitter-fail/

27. 03/27/09 M&Ms Red on Twitter (BL) Source: twitter.com/mmsred

28. 03/27/09 M&Ms Green on Twitter Source: http://twitter.com/mmsgreen

29. 03/27/09 Current TV (Steve) Source: http://twitter.com/Jkretch/status/1596088784

30. 03/27/09 Marshall’s (Steve) Source: http://www.adgabber.com/video/when-all-else-fails-hire-an

31. 03/27/09 Twitter joyriders: “to grow your account you need to continuously unfollow the people that are not following you back.” Source: http://fullthrottlecountry.blogspot.com/2010/01/are-you-being-followed-finger-candy.html

32. 03/27/09 Jessica Northey cont’d

33. Thank you SMWNCY! Panelists: Caroline McCarthy: CNET, @caro Ian Schafer: DeepFocus, @ischafer BL Ochman: Proof (BM), @whatsnext Steve Hall: Adrants, @stevehall Moderator: Henry Copeland: Blogads, @hc Web coordinates: Twitter tags: #Suxorz, #SMNYC Facebook group: http://bit.ly/SUXORZ10 Mob Map: http://bit.ly/suxorzmap

34. No doubt amoral social media marketeers, shamed three years running, will finally grow up and leave the Suxorz unpopulated in '11. Mkay? So see you soon on Twitter, the virtual NYC.

Suxorz 2010 final

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Suxorz 2010 final