Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many other killer benefits. This session will run through the development of the social virtual world Dollar Isle (www.dollarisle.com) and how HTML5 allows a new sort of distribution titled "Game as a Link". This disruptive distribution model can dramatically improve the virality of a game and also decrease customer acquisition costs.
16. 1. Same codebase
70% Back-end
40% Front
• Browser to browser on desktop is fairly simple
• Mobile needs more love
• Performance. Bugs (especially Android).
• UI needs a lot of work
• Game design harder than the programming
18. 2. ‘Everyone’ can play
• Big thing for social games
• little effect to single player or HC games
Wow, that game
looks great but I
don’t have an
iphone
20. ‘Game as a Link’ Distribution
Revolutionary distribution model with no waterfalls
NonStop
Pin your favorite Game/Drawing
Play the game inside the twitter
Games Cloud and create a link to game
app from friends’ tweets
Users stay inside Flipboard Any place on desktop/mobile
Any Social Network where you can share a link
while playing (Safari window)
31. Summary
Killer Benefits of HTML5
1. Same code base
2. Everyone can play
3. Game as a Link
4. It’s open
5. Always up-to-date
6. No App store dependency
7. Instant Accessibility
32. BUT….
• Faster/Easier to code a myth
• Discovery problems
• Payments
• Animations, performance issues
• Limited game types you can do
• No sounds
33. We don’t make
HTML5 because it
is easy, we make it
because it is hard!
35. HTML5 Going forward
• Browsers will get better
• More ’app-like’ behaviour for HTML5
• New distribution (GREE, Pokki…)
• Better Payment
• Facebook App Center?
• First REAL hit game
36. THANK YOU!
(Slides available on @henricgames)
Nonstop-games.com/jobs
Henric Suuronen, President & Co-Founder
www.gameschangedmylife.com
Notas do Editor
Tower Bloxx fist with frirnedshighscore listTime when scrabalous, Fight Club and Jetman were tehe biggest games on facebook
>35% 1-day retention
>15.000pics made yesterday
Just forget the ancient ones (IE6,7,8; FF3,…)
Facebook gaming BIG – soccer mums
4thbenefit, it’s an open technology.Everyone of the big companiesmoreorlesssupports it. Youget to iOS, Windows Phone, etcAdobe supportsit on mobile
No soundsDiscovery (FB, website)Animation slow, some games impossible (FPS, racing)