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Colgate Palmolive Final Presentation 4.27
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The advertisement is a marketing tool which helps a company to let the people know about the product. The main purpose of the advertisement is to Create Awareness, Persuasion, Education, Information, Emotion, Brand Loyalty, Understanding, etc. Colgate-Palmolive informs its customers about its new products as well as the product that is being used by the customers. Colgate-Palmolive persuades and convinces its new as well as old customers to purchase its new product. Adopting a good promotional strategy Colgate has succeeded to retain its customers and image. By this Colgate strongly focuses on different promotional strategies i.e. mass selling, advertising, publicity and sale promotion etc. Colgate-Palmolive has proved itself as a keen observer of the market and the culture all around itself. Through the strong promotion by the media i.e. TV, radio, newspaper etc. It is rightly successful to capture the mass market. So, we can say that the Colgate is the product of mass selling. Colgate is not only using the traditional advertising media for its Promotion. However it is also using the electronic advertising media i.e. internet etc. Because a large number of people are using the internet. So, Colgate also advertises on the different websites with its required information for its customers and has a specific website to promote each Colgate product. Colgate also promotes its product by sales Promotion to attract its customers to use the product. Sometimes, Colgate introduces the product at low prices according to the quantity and to facilitate its customer. Which effect positively on the Colgate’s end customer or consumer. Colgate’s positive Promotion effect on the product as well as company. Which helps a lot to establish the product image as well as company image in the minds of customers. By using the idea of AIDA and IMC, Colgate’s promotional activity not only became strong but also helps to convincing the customers to adopt the product for using. So, we can say that the Colgate’s proper promotion makes new room in the market for establishment ADVERTISEMENT: Its different products which are designed for different segments are targeted to the audience by highlighting its features. Its common tagline for all products is- No1 brand recommended by dentist.´ Sales promotion:-for rural market COLGATE uses VAN (van is a mobile promotion station having facilities for screen show, slide show and mike publicity.
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The advertisement is a marketing tool which helps a company to let the people know about the product. The main purpose of the advertisement is to Create Awareness, Persuasion, Education, Information, Emotion, Brand Loyalty, Understanding, etc. Colgate-Palmolive informs its customers about its new products as well as the product that is being used by the customers. Colgate-Palmolive persuades and convinces its new as well as old customers to purchase its new product. Adopting a good promotional strategy Colgate has succeeded to retain its customers and image. By this Colgate strongly focuses on different promotional strategies i.e. mass selling, advertising, publicity and sale promotion etc. Colgate-Palmolive has proved itself as a keen observer of the market and the culture all around itself. Through the strong promotion by the media i.e. TV, radio, newspaper etc. It is rightly successful to capture the mass market. So, we can say that the Colgate is the product of mass selling. Colgate is not only using the traditional advertising media for its Promotion. However it is also using the electronic advertising media i.e. internet etc. Because a large number of people are using the internet. So, Colgate also advertises on the different websites with its required information for its customers and has a specific website to promote each Colgate product. Colgate also promotes its product by sales Promotion to attract its customers to use the product. Sometimes, Colgate introduces the product at low prices according to the quantity and to facilitate its customer. Which effect positively on the Colgate’s end customer or consumer. Colgate’s positive Promotion effect on the product as well as company. Which helps a lot to establish the product image as well as company image in the minds of customers. By using the idea of AIDA and IMC, Colgate’s promotional activity not only became strong but also helps to convincing the customers to adopt the product for using. So, we can say that the Colgate’s proper promotion makes new room in the market for establishment ADVERTISEMENT: Its different products which are designed for different segments are targeted to the audience by highlighting its features. Its common tagline for all products is- No1 brand recommended by dentist.´ Sales promotion:-for rural market COLGATE uses VAN (van is a mobile promotion station having facilities for screen show, slide show and mike publicity.
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Colgate is an umbrella brand principally used to sell oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by American consumer-goods conglomerate Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. According to a 2015 report by market research company Kantar Worldpanel, Colgate is the only brand in the world purchased by more than half of households globally.[1] Colgate has a global market penetration of 67.7% and a global market share of 45%[2] - despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[3] Its global market penetration is nearly 50% higher than the second-placed brand in the study, Coca-Cola (43.3% penetration).
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The college industry encompasses a vast array of institutions, services, and stakeholders dedicated to higher education. From traditional universities to online platforms, this industry is characterized by its diversity and dynamism. Colleges serve as hubs for knowledge dissemination, research, and skill development, catering to the evolving needs of students, industries, and society at large. With rising tuition costs, accessibility and affordability have become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.The college industry encompasses a vast array of institutions, services, and stakeholders dedicated to higher education. From traditional universities to online platforms, this industry is characterized by its diversity and dynamism. Colleges serve as hubs for knowledge dissemination, research, and skill development, catering to the evolving needs of students, industries, and society at large. With rising tuition costs, accessibility and affordability have become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in .
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collgate presentation.pptx...............
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become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on stude
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