1. CRMArchitecture By P.Manojkumar (1225110133) E.Srikanth Reddy (1225110112)

2. CRMArchitecture ...Is a blue print created to define the solution

5. Collaborative

7. Operational CRM It can further be broken down into three components Enterprise marketing automation Customer service automation Sale force automation

8. Enterprise marketing automation It will give the company information about the business climate, and it will also provide them with crucial data on their competitors Enterprise marketing automation deals with strategies a company can use to strengthen their marketing tactics

9. Customer service automation Consumer Relationship System (CRS) Customer service and support will automate specific processes that are connected to service. An example of this could be item returns or customer complaints.

11. Tasks that SFA would automate are Demographics, Customer needs, and Accounting management.

15. personal

16. telephone

17. Internet

18. Collaborative CRM will give companies a powerful form of communication that will utilize multiple technologies.

19. Responsible for providing services over the Internet.

21. Conclusion “Customer relationship management can also be used to stop problems before they occur. A number of companies strive to solve problems once they occur, but CRM can be used to stop potential problems before they occur. Preventing a problem is much easier than solving it”