12. Competing directly with the business of the company or with any business that the company is considering.
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14. Make full, fair, accurate, timely, and understandable disclosure in reports and documents that the Company files with, or submits or makes periodically, to the shareholders, government authorities, and to the public,
15. Comply with governmental laws, rules, notifications and regulations applicable to the Company's business,
16. Disclose to the Board or any committee/officer designated by the Board for this purpose, any material transaction or relationship that reasonably could be expected to give rise to any violations of the code including actual or apparent conflicts with the interests of the company,
17. Promote prompt reporting of violations of the Code of Ethics to the Board of Directors or any person/committee designated for this purpose, as may be necessary,
18. Respect the confidentiality of information acquired in the course of employment unless legally obliged to disclose and ensure that no such confidential information is used for personal advantage/benefit,
20. Act in good faith, responsibility, with due care, competence and diligence without misrepresenting material facts,
21. Refrain from any inappropriate or undue influence of any kind in all dealings with independent auditors, and avoid any actual or apparent conflicts with analysts,
22. Achieve responsible use of and control over all assets and resources employed or entrusted to them,
23. Promote ethical and honest behaviour within the Company and its subsidiaries,
24. All senior financial officers should adhere to both the code of business conduct and the code of ethics of the Company. Violation of the code of ethics will lead to appropriate disciplinary action including dismissal from the services of the Company
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26. The LK Singhania Education Centre, Gotan is a CBSE-affiliated co-educational institution that imparts education to children of both plant employees and also those from neighbouring villages.
27. The Company also runs two industrial training institutes that offer vocational training to increase the marketable skills of its students.
28. Moreover, the Company undertakes free maintenance services in surrounding panchayats. It has contributed in building a community temple, making potable water available and built roads to connect schools.
29. The Company has also founded a hospital and Nimbahera Dispensary to ensure better health care.
30. The Company regularly conducts plantation and environment friendly activities in the vicinity of its facilities. Furthermore, arranging sports and developmental activities and financial aid to the Lion’s Club, the Rotary International and other charitable organisations are part of J.K. cement’s societal endeavours.
75. Quality of painted surface is directly proportional to quality of un- painted surface. J.k wall putty renders ideal condition as un-painted surface for paint application.
76. Paint can be applied on J.K wall putty with or without primer. However, use of primer shall give cost advantage in case of expensive paint.
90. DOA- Demonstration of application- this service offers for trained and experienced application Engineer/ supervisor/ masons and painter to give demonstration of specialized application of variety of cement to customer.
91. MTW-Masons technical workshop- it is conducted for masons throughout India for knowledge transfer of specialized application related to construction activity.
92. PAS- Product application seminar- company officers interact with the group of Architects/ engineer & Industrial consumers for innovation and new application. Company jointly work with them to integrate these applications in to their projects.
93. PTW- Painter technical workshop- Its conducted to develop specialized application awareness amongst painter about J.K wall putty , cement paint & white washing with white cement application.
94. SDA- Stockiest & dealer awareness application- In this service company gives the basic information about its products, literature, packaging & trade policy to its registered dealer and stockiest.
107. Trouble-Shooting of clients construction’s problems. Technical Literature:-J.K. White has developed technical literature in almost all Indian languages for ensuring paper and economic application of J.K. White Cement. It is designed on the basis of “Research & Development” so that benefits of developing “White Cement Application Technology” by the company reaches to all strata are of our clientele. <br />Regional trainig center:- Over the years, we have developed long-term customer relationships and a strong reputation for quality. In addition, we have a proven track record of upgrading and modernizing our production capabilities efficiently, having increased our production capacity at Nimbahera by more than 80%, from 1.54 million tons in 1998 to 2.8 million tons as of September 30, 2005.We have a stable and experienced middle and senior level management team, many of whom have been working in our cement operation for more than 25 years.<br />Regional trainig center<br />CHAPTER 5:- ADVERTISING AND SALES PROMOTION TECHNIQUE OF THE COMPANY<br />As we know that advertising and sales promotion technique is key element for succession of the any product and brand. Company is well known brand name in north and south and its one of largest manufacturing of white cement in India and it also hold the no. one position in north India in white cement industry and it maintain its strength from 25 years because it spend huge amount in advertising in form holding, wall painting, print media and electronic media. Company show very consciousness in the choosing media class and sub class. Company also adopted attractive strategy which attracts the dealer and attracting pricing strategy and scheme for consumer. And company makes a marketing strategy which considers the entire factor such as dealer, distributer and its final consumer.<br />Marketing strategy of J.K white cement:- we shall profile the cement sector and j.k cements standing within the industry by applying Michael Porter analysis.<br />Entry barriers (Medium): - Cement manufacturing is a capital- intensive business requiring large infusion of capital for its setup. To put things in prospective, to set up a cement plant, Rs 3,500 per ton of investment is required thus high capital investment in itself is a big deterrent or entry barrier. Moreover, huge distribution network is required to ensure timely availability of the product now a days, captive power has become a necessity to ensure smooth functioning. Thus setting up power plants for captive purposes indirectly calls for the availability of coal linkage issue, which may also act as a hindrance. Access to limestone reserve (principal raw material for the manufacturing of white cement) also acts as a significant entry barrier. The sector operates with high level of fixed cost (maintenance cost is around US$ 5 per ton annually) and therefore volume growth is critical.<br /> Thus fixed cost and captive- intensive nature of the industry and the need for a big distribution network are the real entry barriers. Recently, backward integration among non-cement manufacture has also gathered pace. For backward integration, there exists two reason- one being use of big slag (slag is a waste material of steel manufacture companies used in cement manufacturing) and the second cash on the tight demand supply distribution.<br />Intensity of Rivalry (Medium to High): - apart from capital- intensive nature of the industry, access the raw material (limestone and coal) and end user market are equally important factor for long term perspective. That away, JK cement presence in northern region is justified. By being in north, it has access to key raw material- limestone. Primary input such as limestone availability has led to cluster formation, which has resulted in competition on a regional basis. However, with the advent of split grinding units and RMC (ready mixed concrete) concept, catering to nearby regional demand has become easy. Further, the infrastructural activities planned by the government have created heightened demand for cement. Owing to this factor, players have started venturing in to newer regions to create a pan India presence.<br /> Thus, in such markets strong distribution network is must. Now a day, to differentiate their product, companies have started Brand building exercise. JK cements brands- JK white cement, JK water proof, JK wall putty are well recognized in the northern region and it being one of the largest manufacture of white cement in India. Its enjoys high brand recall and has emerged as a preferred choice of retailer as well as institution and other companies who make bulk purchase for their ongoing project.<br />Availability of the substitute (Low):- though on a minuscule basis, bitumen in road and engineering plastic in building offer some element of competition, cement is an indispensable part of any construction activity. Cement being a commodity. There is no differentiation to speak of between the basic products. Although branding is gaining momentum, it’s still the timely availability that’s sets apart the performance of the company. JK cement caster to more than 1400 industrial consumer Its distribution channel is extensive with 64 ware house 4000 retailers network and marketing team of 79 member of white cement and101 member of grey cement.<br />Bargaining power of buyers (Medium):- As there is no substitute for the commodity the bargaining power of buyers should be low, however, owing to increased competition and cyclical nature of the product, buyers of the product do have option.<br /> The grey cement segment is more crowed as compared to white cement, which leads to heightened competition. On the other hand, white cement segmented is dominated by a chunk of player. Owing to this, the company product in the grey cement segment are competitively priced, while white cement segmented on account negligible competition, provides cushion to the company margins and also helps to boost them. <br />Bargaining power of suppliers (Low to Medium):- There is no substitute for key raw material, limestone to manufacture cement. Licensing of the limestone and coal reserve, supply of power from the state grid availability of railway for transport are all controlled by a single entity, which is the government, However, these days producer are relying on the captive power, but the shortage of coal and rising fuel price remain concern.<br /> In term of securing raw material, JK cement is well placed as its current limestone reserve can support current as well as planned capacity (9 MTPA by FY 09) over the next 40 years. However, currently the company sources its power requirement from the state electricity board, the cost of which is considerably <br />High. To negate this, the company is setting up a waste recovery plant and petcock plant to meet energy requirements which in turn will arrest cost pressure on margins. <br /> With volume growth remaining strong and prices firm, many players have entered this sector to explore the available opportunities. With the boom in housing sector and infrastructural activities, every player has lined up expansion or modernization plans to cater to the incremental demand