Digitally poised india 2014-15

1. 2014-152014-152014-15 1 1

2. India Largest Smartphone Market nd 2 Largest Facebook Users Largest Internet Usage nd 2 rd 3 Worldwide India stands 2

3. INDIA’SINDIA’SINDIA’S 1.22b. POPULATIONPOPULATIONPOPULATION 7b. WORLD’SWORLD’SWORLD’S POPULATIONPOPULATIONPOPULATION Mobile User - 5b(71%) Mobile User - 1.10b(90%) Smartphone User - 1.75m(29%) Smartphone User - 67m(6%) Internet User - 2.5b(36%) Internet User - 239m(19%) 0.38b 15% 2.12b 85% 74m 31% 165m 69% Laptop/Desktop Smartphone Laptop/Desktop Smartphone 3

4. Age wise Population using Internet in India AGE 36% 39% 16% 6% 3% 15-24 25-35 36-44 45-54 55 & Above Usage More than 70% of population between 15 to 35 age is online 4

5. India Ranks 2nd 255 Million User 33 Million User 259 Million User 24 Million User India Ranks 10th 1 Billion/Month Videos View 23 Million/Month Videos View India Ranks 3rd India Ranks 2nd after US 100 Million User 1.23 Billion User India to have highest social media user in world 5

6. Social Media Users 2012 2013 2014 2015 87m 127m 168m 210m 62% 21% OS 8% 3% 1% Social Media Platform Social media user trend 48% Smartphone users are between 15 to 25 age 6

7. 38% 16% 10% 5% 4.7% 15%Others Market leader to face competition from brands like SONY, LG, NOKIA and MOTOROLLA Entry level smartphone starting with `7000 to boost the sale of Smartphone India’s Smartphone Market Share 7

8. 1.10 Billion Smartphones 225 Million Smartphones 283 Million Smartphones China United States 89 Million Smartphones India to be 2nd largest country to have smartphone Smartphone Projection - 2014 China and India both together will have 50% of Smartphone import of the world 8

9. SocialMediaUsage Agewise usage 18-29 30-49 50-64 65+ 58% 42% 50% 50% 33% 67% 43% 57% 39% 34% 17% 10% 18% 50% 27% 5% 45% 38% 14% 2% 34% 39% 20% 7% Agewise & Genderwise social media usage 9

10. Games Social Entertainment Utilities News Lifestyle Health Others 43% 26% 10% 10% 2% 2% 1% 15% Time Spend On Mobile InternetTime Spend On Mobile InternetTime Spend On Mobile Internet 33%www. 48% 26%App Mobile Internet Usage Mobile Internet usage pattern App usage to increase further 10

11. Time Frame on Mobile Internet 89%89%89% AppAppApp 11%11%11% webwebweb Mobile Internet usage pattern As of now only 15% user connect social media through mobile 11

12. 172 b 193 b 215 b 2013 2014 2015 Print Media Spends 148 b 170 b 197 b 2013 2014 2015 TelevisionTelevision SpendsSpends Television Spends 24 b24 b24 b 2015 RadioRadio SpendsSpends Radio Spends 16 b16 b16 b 2013 20 b20 b20 b 2014 DigitalDigital SpendsSpends Digital Spends 34 b 2014 44 b 2015 26 b 2013 Spending trend on various media Digital media contributing 10% of total spend 12

13. DigitalDigital SpendsSpends Digital Spends2200 cr. 2013 3000 cr. 2014 38% Search www.abcd.com 29%29%29%Digital Video7% 13% Social Media 10% Mobile 3%3%3% Email Spending trend on Digital media Social media, mobile marketing to overgrow others 13

14. Supporting Sites http://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms http://english.alarabiya.net/en/media/digital/2014/04/09/Facebook-hits-100-million-India-users-largest-after-U-S-.html http://www.thehindu.com/sci-tech/technology/internet/india-is-now-worlds-third-largest-internet-user-after-us-china/article5053115.ece http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b http://www.medianama.com/2013/10/223-comscore-2013-india-future-in-focus-internet-population-in-india-at-74m/ http://www.thecitizen.in/facebooks-world-wide-users-2/ http://en.wikipedia.org/wiki/Twitter http://en.wikipedia.org/wiki/LinkedIn http://www.youtube.com/yt/press/statistics.html http://www.rapidtvnews.com/2011100315726/india-provides-23mn-youtube-viewers-a-month.html http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html http://www.cybertechnologynews.in/2013/02/50-of-smartphone-users-in-india-are.html http://www.nielsen.com/eg/en/insights/news/2013/smartphones-keep-users-in-india-plugged-in.html http://trak.in/tags/business/2014/02/27/india-smartphone-market-share-4q2013/ http://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android http://jem499.blogspot.in/2014_03_01_archive.html http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.slideshare.net/mitraarnab1/india-on-internet-2014 http://www.slideshare.net/mitraarnab1/india-on-internet-2014 Slide No.2 Slide No.2 Slide No.2 Slide No.2 Slide No.3 Slide No.4 Slide No.5 Slide No.5 Slide No.5 Slide No.5 Slide No.5 Slide No.6 Slide No.6 Slide No.6 Slide No.7 Slide No.8 Slide No.9 Slide No.10 Slide No.11 Slide No.12 Slide No.13 14

15. 2014-152014-152014-15 Thank YouThank YouThank You Details Consolidated from varios search, websites and slide shares on digital media

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