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Political Marketing
2
3
-
-
-
-
4
5
6
Newman1
(David, Quintrie)2
(Smith)3
1
Newman, Bruce (ed.), 1999, Handbook of Political Marketing, SAGE Publications,
London.
2
David,D.Quintric,J-H et Schrodeder Le Marketing politique,Editions Queidat pras,
1983
3
Smith, Tom W. (1982). House Effects and the Reproducibility of Survey
Measurements: A Comparison of the 1980 GSS and the 1980 American
National Election Study. Public Opinion Quarterly, 46, 54-68.
7
1
A
B
C
1
8
D
9
1
1
10
-
-
-
-
-
-
-
11
-
12
13
-
–
––
14
-
a
15
b
1
1Steinberg, Arnold (1976). The Political Campaign Handbook. Lexington, MA: Heath.
16
C
17
d
1
–
1
Salmore, B and Salmore, S 1989, Candidates, Parties and Campaigns: Electoral
Politics in America, MacMillan Press, New York.
18
1
1
Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook of
political marketing. 741-758. Thousand Oaks, CA: Sage.
19
-
20
1
1
West, Darrell M. 2001. Air Wars: Television Advertising in Election Campaigns,
1952-2000. Washington DC: CQ Press.
21
22
23
-
24
-
25
-
-
1
1
Election Commission. 2001. Party Political Broadcasting Review 2001-2: Discussion
Paper. London: The Election Commission.
26
a
27
b
-
28
a
29
1
2
(b
1
Lau, Richard R. and Gerald Pomper. 2002. ‘Effectiveness of negative campaigning in
US senate elections.’ American Journal of Political Science, 46 (1): 47-66
2
Blumler, Jay G. and Denis McQuail. 1968. Television in Politics: Its Uses and
Influence. London: Faber & Faber.
30
-
31
-
32
.attack advertising
.comparative advertising
.negative advertising
1
1
Kendall, Kathleen E. (2000) Communication in the Presidential Primaries:
Candidats and the Media, 1912-2000. (Westport, Connecticut: Praeger Publishers)
33
1
2
3
4
1
Emery, Michael, and Edwin Emery and Nancy L. Roberts. (2000) The Press and
America: An Interpretive History of the Mass Media. Ninth Edition. (Boston:
Allyn and Bacon).
2
Scammell, Margaret. 1995. Designer Politics: How Elections are Won. London:
Macmillan.
3
Seymour-Ure, Colin. 1996. The British Press and Broadcasting Since 1945. Oxford:
Blackwell.
4
Thurber, James. (Ed). 2000. Crowded Airwaves: Campaign Advertising in Elections.
Washington DC: Brookings Institute.
34
memory recall
{sham fraser shame}
_____________ George bush . com
1
-
1
MORI (2001) Attitudes to Voting and the Political Process (Phase 1, May 2001 and
Phase 2, June 2001). London: Electoral Commission.
35
36
37
2
a
b
38
39
40
i
ii
41
iii
42
David Quintricet Schroder 1983
-
43
-
44
45
46
47
48
1
Ronald Regan
-
-
-
2
1
Worcester, R.M. and Mortimore, R. (2001), Explaining Labour’s Second Landslide,
London: Politicos
.
2
Ries, A. and Trout, J. (2001), Positioning the Battle for your Mind, London: McGraw-Hill.
Walsh, K. (1994), “The Marketing of Public Sector Services”, Journal of Marketing
Management, Vol. 28, No. 3, pp.63-71
.
49
Ronald Regan
-Jim Baker
-.(mike Deaver
-Dick Darman
-Margaret Tutwiler)
50
It is morning in America again "
Bush
(Dukakis
Lee Atwater
Roger Ailes
-Read my lips
-a kinder, gentler nation
Ailes
51
(
AilesDukakis
1
Bill Clinton
1
Norris, Pippa and David Sanders. 2003. Message or Medium? Campaign Learning
During the 2001 British General Election. Political Communication. 20: 233-262.
52
change
It is The Economy Stupid
53
Clinton
Dick Morris
Dole
54
Bush
Gore
55
-
-
-
-
1
-
-
-
1
Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook of
political marketing. 741-758. Thousand Oaks, CA: Sage.
56
-
-
3-Newman, Bruce (ed.), 1999, Handbook of Political
Marketing, SAGE Publications, London
4 - -
David,D.Quintric,J-H et Schrodeder Le Marketing
politique,Editions Queidat pras, 1983.
5- Smith, Tom W. (1982). House Effects and the
Reproducibility of Survey Measurements: A Comparison of
the 1980 GSS and the 1980 American National Election
Study. Public Opinion Quarterly, 46, 54-68.
6- Steinberg, Arnold (1976). The Political Campaign
Handbook. Lexington, MA: Heath.
7-Salmore, B and Salmore, S 1989, Candidates, Parties
and Campaigns: Electoral Politics in America, MacMillan
Press, New York.
8- Wray, H. J. (1999). Money and politics. In B. I. Newman
(Ed.). Handbook of political marketing. 741-758. Thousand
Oaks, CA: Sage.
57
9-West, Darrell M. 2001. Air Wars: Television Advertising
in Election Campaigns, 1952-2000. Washington DC: CQ
Press
10-Election Commission. 2001. Party Political
Broadcasting Review 2001-2: Discussion Paper. London:
The Election Commission
11-Lau, Richard R. and Gerald Pomper. 2002.
„Effectiveness of negative campaigning in
US senate elections.‟ American Journal of Political
Science, 46 (1): 47-66.
12-Blumler, Jay G. and Denis McQuail. 1968. Television in
Politics: Its Uses and Influence. London: Faber & Faber.
13-Kendall, Kathleen E. (2000) Communication in the
Presidential Primaries: Candidates and the Media, 1912-
2000. (Westport, Connecticut: Praeger Publishers).
14-Emery, Michael, and Edwin Emery and Nancy L.
Roberts. (2000) The Press and America: An Interpretive
History of the Mass Media. Ninth Edition. (Boston:
Allyn and Bacon).
15-Scammell, Margaret. 1995. Designer Politics: How
Elections are Won. London:
.
16-Seymour-Ure, Colin. 1996. The British Press and
Broadcasting Since 1945. Oxford:
Blackwell.
17-Thurber, James. (Ed). 2000. Crowded Airwaves:
Campaign Advertising in Elections.
Washington DC: Brookings Institute.
18-MORI (2001) Attitudes to Voting and the Political
Process (Phase 1, May 2001 and
58
Phase 2, June 2001). London: Electoral Commission.
19-
Worcester, R.M. and Mortimore, R. (2001), Explaining
Labour’s Second Landslide, London: Politicos
20-Ries, A. and Trout, J. (2001), Positioning the
Battle for your Mind, London: McGraw-Hill.
.
21- Walsh, K. (1994), “The Marketing of Public Sector
Services”, Journal of Marketing Management, Vol. 28, No.
3, pp.63-71
22- Norris, Pippa and David Sanders. 2003. Message or
Medium? Campaign Learning
During the 2001 British General Election. Political
Communication. 20: 233-262.
23-Wray, H. J. (1999). Money and politics. In B. I.
Newman (Ed.). Handbook of political marketing. 741-
758. Thousand Oaks, CA: Sage.

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التسويق السياسى

  • 2. 2
  • 4. 4
  • 5. 5
  • 6. 6 Newman1 (David, Quintrie)2 (Smith)3 1 Newman, Bruce (ed.), 1999, Handbook of Political Marketing, SAGE Publications, London. 2 David,D.Quintric,J-H et Schrodeder Le Marketing politique,Editions Queidat pras, 1983 3 Smith, Tom W. (1982). House Effects and the Reproducibility of Survey Measurements: A Comparison of the 1980 GSS and the 1980 American National Election Study. Public Opinion Quarterly, 46, 54-68.
  • 8. 8 D
  • 11. 11 -
  • 12. 12
  • 15. 15 b 1 1Steinberg, Arnold (1976). The Political Campaign Handbook. Lexington, MA: Heath.
  • 16. 16 C
  • 17. 17 d 1 – 1 Salmore, B and Salmore, S 1989, Candidates, Parties and Campaigns: Electoral Politics in America, MacMillan Press, New York.
  • 18. 18 1 1 Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook of political marketing. 741-758. Thousand Oaks, CA: Sage.
  • 19. 19 -
  • 20. 20 1 1 West, Darrell M. 2001. Air Wars: Television Advertising in Election Campaigns, 1952-2000. Washington DC: CQ Press.
  • 21. 21
  • 22. 22
  • 23. 23 -
  • 24. 24 -
  • 25. 25 - - 1 1 Election Commission. 2001. Party Political Broadcasting Review 2001-2: Discussion Paper. London: The Election Commission.
  • 26. 26 a
  • 28. 28 a
  • 29. 29 1 2 (b 1 Lau, Richard R. and Gerald Pomper. 2002. ‘Effectiveness of negative campaigning in US senate elections.’ American Journal of Political Science, 46 (1): 47-66 2 Blumler, Jay G. and Denis McQuail. 1968. Television in Politics: Its Uses and Influence. London: Faber & Faber.
  • 30. 30 -
  • 31. 31 -
  • 32. 32 .attack advertising .comparative advertising .negative advertising 1 1 Kendall, Kathleen E. (2000) Communication in the Presidential Primaries: Candidats and the Media, 1912-2000. (Westport, Connecticut: Praeger Publishers)
  • 33. 33 1 2 3 4 1 Emery, Michael, and Edwin Emery and Nancy L. Roberts. (2000) The Press and America: An Interpretive History of the Mass Media. Ninth Edition. (Boston: Allyn and Bacon). 2 Scammell, Margaret. 1995. Designer Politics: How Elections are Won. London: Macmillan. 3 Seymour-Ure, Colin. 1996. The British Press and Broadcasting Since 1945. Oxford: Blackwell. 4 Thurber, James. (Ed). 2000. Crowded Airwaves: Campaign Advertising in Elections. Washington DC: Brookings Institute.
  • 34. 34 memory recall {sham fraser shame} _____________ George bush . com 1 - 1 MORI (2001) Attitudes to Voting and the Political Process (Phase 1, May 2001 and Phase 2, June 2001). London: Electoral Commission.
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  • 48. 48 1 Ronald Regan - - - 2 1 Worcester, R.M. and Mortimore, R. (2001), Explaining Labour’s Second Landslide, London: Politicos . 2 Ries, A. and Trout, J. (2001), Positioning the Battle for your Mind, London: McGraw-Hill. Walsh, K. (1994), “The Marketing of Public Sector Services”, Journal of Marketing Management, Vol. 28, No. 3, pp.63-71 .
  • 49. 49 Ronald Regan -Jim Baker -.(mike Deaver -Dick Darman -Margaret Tutwiler)
  • 50. 50 It is morning in America again " Bush (Dukakis Lee Atwater Roger Ailes -Read my lips -a kinder, gentler nation Ailes
  • 51. 51 ( AilesDukakis 1 Bill Clinton 1 Norris, Pippa and David Sanders. 2003. Message or Medium? Campaign Learning During the 2001 British General Election. Political Communication. 20: 233-262.
  • 52. 52 change It is The Economy Stupid
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  • 57. 57 9-West, Darrell M. 2001. Air Wars: Television Advertising in Election Campaigns, 1952-2000. Washington DC: CQ Press 10-Election Commission. 2001. Party Political Broadcasting Review 2001-2: Discussion Paper. London: The Election Commission 11-Lau, Richard R. and Gerald Pomper. 2002. „Effectiveness of negative campaigning in US senate elections.‟ American Journal of Political Science, 46 (1): 47-66. 12-Blumler, Jay G. and Denis McQuail. 1968. Television in Politics: Its Uses and Influence. London: Faber & Faber. 13-Kendall, Kathleen E. (2000) Communication in the Presidential Primaries: Candidates and the Media, 1912- 2000. (Westport, Connecticut: Praeger Publishers). 14-Emery, Michael, and Edwin Emery and Nancy L. Roberts. (2000) The Press and America: An Interpretive History of the Mass Media. Ninth Edition. (Boston: Allyn and Bacon). 15-Scammell, Margaret. 1995. Designer Politics: How Elections are Won. London: . 16-Seymour-Ure, Colin. 1996. The British Press and Broadcasting Since 1945. Oxford: Blackwell. 17-Thurber, James. (Ed). 2000. Crowded Airwaves: Campaign Advertising in Elections. Washington DC: Brookings Institute. 18-MORI (2001) Attitudes to Voting and the Political Process (Phase 1, May 2001 and
  • 58. 58 Phase 2, June 2001). London: Electoral Commission. 19- Worcester, R.M. and Mortimore, R. (2001), Explaining Labour’s Second Landslide, London: Politicos 20-Ries, A. and Trout, J. (2001), Positioning the Battle for your Mind, London: McGraw-Hill. . 21- Walsh, K. (1994), “The Marketing of Public Sector Services”, Journal of Marketing Management, Vol. 28, No. 3, pp.63-71 22- Norris, Pippa and David Sanders. 2003. Message or Medium? Campaign Learning During the 2001 British General Election. Political Communication. 20: 233-262. 23-Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook of political marketing. 741- 758. Thousand Oaks, CA: Sage.