2. What is SWOT Analysis? 2 Strengths – core competencies that confer an advantage when meeting target market needs. Weaknesses – limitations faced in developing or implementing a marketing strategy. Opportunities – favourable environmental conditions that could produce rewards for the firm if acted upon properly. Threats – conditions or barriers that may prevent achievement of objectives.
3. SWOT Analysis 3 Strengths and Weaknesses are ________factors that can be directly controlled. Opportunities and Threats are ______factors that exist independently and are beyond the organisation’s control.
4. 4 SWOT Analysis What A scan of the internal and external environment of a company. Environmental factors internal to a company are classified as strengths (S) or weaknesses (W) and those external to a company are classified as opportunities (O) or threats (T) Benefits Quickly and easily creates an understanding of a company’s underlying position and the driving forces in the external environment facing a company Application Used frequently to analyze companies and their environments to gauge competitive forces
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