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@impulse People Discovery in 3 easy steps
1. Set up your brand/business profile
2. Select your audience (age, sex, location..) ‏
3. Communicate your message
Statistics <ul><li>>848.831 registered users </li></ul><ul><li>> 18.607.624 visits, over 533.690.318 page views </li></ul>...
What are users are doing on Impulse <ul><li>Networking –  </li></ul><ul><li>Generating and sharing content -  </li></ul><u...
What is Social Media
Branding Campaign: case study <ul><li>The product placement was made directly on the users profile pictures; </li></ul><ul...
Targeted campaigns in Romania <ul><li>Franziska&Franz  promoted Austria to Neogen users </li></ul><ul><li>Their profiles w...
Orange company profile in Moldova <ul><li>The profile pages made over 30M page views, as we had 2 advertising spaces for O...
About us The only internet company with the presence in the Balkan region: <ul><li>Romania : Neogen, BestJobs, Neobizz </l...
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Impulse Ad Sail2009

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Neogen Media Group best case studies from all over the region, where the company is prepsented.

Publicada em: Negócios, Tecnologia
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Impulse Ad Sail2009

  1. 1. @impulse People Discovery in 3 easy steps
  2. 2. 1. Set up your brand/business profile
  3. 3. 2. Select your audience (age, sex, location..) ‏
  4. 4. 3. Communicate your message
  5. 5. Statistics <ul><li>>848.831 registered users </li></ul><ul><li>> 18.607.624 visits, over 533.690.318 page views </li></ul><ul><li>> 376.577 registered girls </li></ul><ul><li>> 472.254 registered guys </li></ul><ul><li>Source Google Analytics/Impulse </li></ul><ul><li>32,6% of visitors have a car </li></ul><ul><li>30% of visitors make shopping online </li></ul><ul><li>26% of visitors have a credit card </li></ul><ul><li>23% of visitors are real estates owners </li></ul><ul><li>Source Gemius metrics </li></ul>
  6. 6. What are users are doing on Impulse <ul><li>Networking – </li></ul><ul><li>Generating and sharing content - </li></ul><ul><li>Gaming - </li></ul><ul><li>Dating – </li></ul>
  7. 7. What is Social Media
  8. 8. Branding Campaign: case study <ul><li>The product placement was made directly on the users profile pictures; </li></ul><ul><li>The profile pages were made over 30 M views during the campaign period and was seen by around 450.000 users; </li></ul><ul><li>The interstitial banner that was running in the meanwhile made over 600.000 views having over 55.000 clicks (CTR ~10%); </li></ul><ul><li>The banners has reached to ~ 300.000 real users </li></ul>
  9. 9. Targeted campaigns in Romania <ul><li>Franziska&Franz promoted Austria to Neogen users </li></ul><ul><li>Their profiles were promoted on homepgae, as Neogen Power users </li></ul><ul><li>Franz sent messages to all women on Neogen, aged > 30: ”Hai sa fim impreuna! //www.austria-incoming.ro. Sa mergem sa vedem peisaje montane, sa vedem rasaritul si apusul in Alpi si sa iti povestesc istoria castelelor mele. „ </li></ul><ul><li>Franziska said the same, but to all men from Neogen, aged >30 </li></ul><ul><li>Afetr the messages weer sent, Franz had 321 friends in the network, 283comments on his profile, 364 private messages and 5575 profile visitors </li></ul><ul><li>Franziska had 758 ffriend and 260 comments, 851 private messages and 7823 visitors of her profile </li></ul><ul><li>Our client request: „In 2 weeks we have to reach our target, 7000 clicks on the promoted landing page” - Justin Kadima, Republika </li></ul><ul><li>Our client feedback after the campaign was over: „ We surpassed our target with 200%. Waw!” </li></ul>
  10. 10. Orange company profile in Moldova <ul><li>The profile pages made over 30M page views, as we had 2 advertising spaces for Orange, we can count 60M impressions. </li></ul><ul><li>According to our internal tracker, the Banner “Win a trip to Thailand” made 35071 clicks, the box with daily code 41201 clicks, the banner “Answer with music” got 4131 clicks </li></ul><ul><li>The client's feedback: „In our view, we very much appreciated the work you have done on the project and have therefore decided to open an exception and provide you with an extra bonus payment”. </li></ul>
  11. 11. About us The only internet company with the presence in the Balkan region: <ul><li>Romania : Neogen, BestJobs, Neobizz </li></ul><ul><li>Bulgaria : Impulse, Dalavera, BestJobs </li></ul><ul><li>Moldova : Faces, BestJobs </li></ul><ul><li>Serbia : Neogen, BestJobs, Svezasvaog </li></ul>

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