Read article to know 6 key tips to boost your e-commerce conversion rates; build a highly-functional e-store from e-commerce development specialist agency.

1. 6 Key Tactics to Boost Your
E-commerce Conversion Rates

2. Today the e-commerce industry is flourishing more than
ever owing to the steep rise in the number of online
shoppers; thanks to the ever-increasing breed of
smartphone users! The technological advancements in the
field of augmented reality, virtual reality and Artificial
intelligence have played pivotal role in the success of e-
commerce by enabling businesses to meet up with the
expectations of tech savvy consumers.

3. This evident growth in e-commerce industry has prompted
many businesses to embrace e-commerce
development only to beat their performance expectations.
The digital realm of prosperity is fiercely competitive too;
follow these e-commerce tips in order to stand out among
the crowd and make your presence felt:

4. Clarity In Shipping And Return Policy
If free shipping is not the policy of
your business then it is very critical to
make your customers aware of your
shipping policies by highlighting them
prominently before they make their
way to the checkout process to avoid
last minute surprises or rather say
shocks with unexpected shipping
charges.

5. Furthermore, let your
customers get rid of the fear
of getting stuck with an
unwanted product by having
a generous return policy in
place; otherwise you may
lose them to your
competitors.

6. Seamless Website Navigation
Ensure that your website navigation is intuitive; in other
words, make sure that the product menu items are
presented in a logical manner so that your customers can
find what they are looking for easily. Provide them options
to sort products so that they need not sift through pages of
results to reach out to what they want. Also take care to set
the language of your website to one that reflects the
language used by your audience.

7. Website Speed
Site speed can be a critical
factor affecting the
conversion rates of your e-
commerce website and
sales. If your e-commerce
website takes ages to load
then it is obvious that it will
be able to complete fewer
transactions only.

8. According to data from trusted sources, more than 70
percent online shoppers said that they would not return to a
poor performing site to make a purchase and more than 40
percent told that they would share their bad experience
with their friends. So, you can make out what damage a
slow loading website can do to your e-commerce business.

9. Optimized For Mobile
Mobile optimization is no more an
option but a necessity for e-commerce
websites, as number of online
shoppers using mobile devices has
significantly increased over the years.
Moreover, you should also give voice
search options to your customers in
order to enhance their shopping
experience.

10. Being an e-commerce development specialist
agency we often cater to this need of our clients since text-
to-speech technologies are improving, artificially intelligent
virtual assistant are becoming mainstream and consumers
are using voice search more frequently.

11. Effective Product Landing Page
High quality photograph is the key component of your product
landing page and is endowed with the power to eliminate many
queries from the customers’ mind. Video content is also
important for differentiating products, building brand enthusiasm
and generating excitement among consumers about a new
product or service offering.

12. Make sure to customize the product copy and let it speak
about the benefits users are going to gain from the product
rather than emphasizing product features only. Also
remember to include user reviews about your products as
they can significantly influence purchase decision of your
site visitors.

13. Excellent Checkout Process
Display your shipping policies prominently in your e-store to
avoid cart abandonment by customers. Also provide them
an option to calculate upfront tax based on their area code
to have a clear idea of the final price of the product they
want to buy. Always include the guest checkout option in
your e-store so that customers who are not very keen to
create an account can also complete a purchase and you
don’t lose out on them.

14. Hope, you had a useful read and you would be able to
improve your conversion rates by following these proven
strategies. Furthermore, it is very critical to have a highly-
functional website as we have already discussed how
detrimental a slow loading website could be for your e-
commerce business. Reach out to our team of e-
commerce development experts as we are adept at
exceeding client satisfaction with our e-commerce
solutions.

15. You May Check This To Know More About.
E-commerce Development Agency
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