Find out the real reasons why candidates are not applying to your vacancies.

1. THE REAL
REASONS CANDIDATES
ARE NOT APPLYING TO
YOUR VACANCY

2. The competition for great candidates has never been more
competitive. Increasingly organisations are relying on their
employees to give them that competitive advantage, so
what’s actually going on when candidates just aren’t
applying to your vacancy

3. YOU ARE NOT GIVING POTENTIAL
APPLICANTS THE RIGHT
INFORMATION
66%Culture and values
54%Perks and benefits
50%Mission and vision
LinkedIn Global Talent Trends - 2016
What information do applicants want?

4. THE BIGGEST ROADBLOCKS
CANDIDATES FACE WHEN
CHANGING JOBS
• They don’t know what it’s like to work at the company
• Don’t understand what’s expected of the role
• After applying, they don’t hear back from the company
• Difficulty with negotiating salary, title, role, etc.
• Unclear communications during the recruitment process

5. WHAT INFORMATION SHOULD YOU
BE SHARING TO INCREASE QUALITY
APPLICATIONS?
• Working environment
• Employee views
• What makes you different
• Ambitions of the company
• Be open & honest about retention

6. What do people want to hear about your organisation?
Read real advice from real job seekers...

7. GIVE AN HONEST PERSPECTIVE
“Give a real picture of the
company’s working environment,
not the usual made-in heaven
company profile”

8. SHARE EMPLOYEE VIEWS
“I would like to to hear the positives
and the negatives from real
professional staff members – not
the marketing gloss from the CEO or
marketing office.

9. EXPLAIN WHAT MAKES YOU
DIFFERENT
“Share what makes the company
different from its competitors and
why potential candidates should
apply for the position”

10. CLARIFY THE VISION AND
STRATEGY
“Information about the strategy,
vision and ambitions of the
company – not just the headlines,
but HOW they will achieve their
ambitions and vision”

11. BE OPEN ABOUT RETENTION
“Be honest – what’s your turnover
rate? Why is this position
available (expansion or firing/
quitting)? Why did the person in
this position leave?

12. WHAT CANDIDATES WANT TO
KNOW ABOUT A NEW JOB
• Career trajectory
• Expectations and workload
• Day in the life
• Employee perspectives

13. RECRUIT LIKE A PRO
TRAINING WORKSHOP
ONE DAY WORKSHOP
Learn how to:
• Engage social media recruitment tools.
• Empower your employees to be talent ambassadors
• Attract quality candidates using free social media tools
more cost and time effective.
• Understand what information candidates need before
applying for a role and why they don’t apply.
• Create a LinkedIn Company Page
• Establish an employer brand, which candidates aspire to
work for
• Build long-term relationships and develop talent pools
for future vacancies

14. CONTACT
helenwalker@york-walker.com