Helen Skipworth A2 Media Coursework Evaluation

[object Object],Close ups also tended to be used to establish different characters, however if the show had a clear main character most on-screen time went to the protagonist. I met this convention in order to better establish characters which was similar to the style of the opening the ‘Hannah Montanna’ (2006) with many having shots of them looking directly at the camera and doing something that tied in with their role in the 'Drama Club'. For example the shot of Sophie laughing (0.22) and the character of Andy taking photo's and smiling at the camera.(0.34) In addition, the name of the show tended to appear at the end as well as the 'created by' title which matches my opening.

[object Object],Stop frame objects for each character My original animatic (see blog post 'animatic' Oct. 12 th )was for the sequence to include a scrapbook the club had created therefore stop frame would mean i could move different objects and pictures across the page. This would have been similar to the titles of 'Tracy Beaker' (see blog post 'Tracy beaker titles' 25 th June) as it used pictures rather than actual footage of the characters. The objects moving in the background were also associated with the characters, i adapted this for my titles as each character has an object that links with their role i.e. microphone, clapperboard, camera. The scrapbook idea from my initial animatic, as inspired by ‘Tracy Beaker’ titles.

[object Object],[object Object],Initially i had a relatively plain title however i did not think this was effective enough in catching peoples eye and advertising the show. I didn't have a logo as many magazines based on television shows do so i decided to use the stop frame letters from my title sequence. This meant i had a text that was recognisable and could be used as part of a brand to advertise the show. It improved the overall look and met the convention of having a big, bold recognisable heading on the top of the magazine.

[object Object],I noticed some magazines based on TV shows advertised the DVD’s of the show on the cover Recognisable font work, simple and consistent as well a brand name.

[object Object],Screen grabs Big, bold, Recognisable title Protagonist(s) on front cover Special features, blurb or episode guide.

[object Object],Furthermore, the main aspect that connects my ancillary's is the advertisement of my DVD on the cover of my magazine. This increases publicity and is an example of synergy across both print media and my main titles. The overall design of my magazine cover and DVD cover is similar, with paint splats and colour scheme consistent and i feel they reflect the overall look and feel i wanted to create, mainly an art and drama based show.

[object Object],In addition, The review featured on the back of my DVD cover my 'CITV' would likely be who would market and broadcast my show as they have a target audience (12 and below) similar to mine. The show would be advertised in many children's magazines such as 'Toxic' or other magazines for children's shows such as 'Ben 10' or 'High School musical’. The context of consumption would be through these other magazines or advertisements on TV, after or before already established shows on 'CITV.' I feel it is a uni-sex show so it could be advertised in both girl and boy magazines, however it could be manipulated more easily to attract girls due to its dominance of female characters and aspects such as singing and performance and lack of action and adventure more associated with boys. 'Drama club could be compared with shows like 'Tracy Beaker‘ as it has a similar multi-media approach through a complimentary magazine and DVD releases of the show.

[object Object],Emily aged 11 – 'I could tell from the 'starring' at the beginning and the credits that it was the opening to a show.' Jack aged 10 - ‘I thought the hand wiping it way and moving objects were really clever.’ Joe aged 11 - ' I think it's about group of kids who create a drama group and all have their own parts.'

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[object Object],I would also consider changing the way I did the 'created by Helen Skipworth' title (0.50), I like the paint splats but rather than have them appear one at a time, perhaps a splat that got gradually bigger or all the splats on one page would have been more effective. I think I would keep the ‘drama club’ title stop frame but maybe have some of the objects featured during the sequence re-appear around 'Drama Club.' I had tried this previously when doing my initial stop frame but it looked to cluttered. If I had more time i would have done as my target audience suggested and had an additional shot of the club together at the end, perhaps jumping and freezing on the image of them in the air. I would definitely use younger actors, as this would have made it far more convincing as a children's TV drama and perhaps tried to incorporate my original idea of having a scrap book with photo's.

The program i used to create my main task was Premier Pro. I had some skills that i picked up from AS but as i was in complete control of everything this year, i had to improve my skills dramatically if i wanted to produce some good quality work. The reason i chose the children's TV drama brief was because i didn't want something that included the use of flash, as my skills were non-existent. Premier pro was a program i was familiar with and throughout the process i feel my ability to use it has greatly improved. Importing the images for my stop frame and getting the timing right was a big task, as at times it was too quick and you couldn't didn't get a chance to take in what was happening on screen. To combat this problem i had to copy a lot of the images in order to make them last longer, and change the shot duration. The area i feel most comfortable with is shot duration and cutting shots appropriately, editing the footage was something i got a lot better at as time went on as i could see more clearly where things needed to be changed. Towards the end i decided that i needed to add some better transitions between stop frame and footage, one way i used the program was to add a zoom and a dissolve effect (0.31) Looking back i would have including more of this so I had more variety of transitions. Example of outer shadow effect, I experimented with many o these effects on Photoshop such as inner/outer glow etc. in order to make the text more defined.

Helen Skipworth A2 Media Coursework Evaluation

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