This was for a little talk I gave at CUNY's City College to ad students in the excellent Media and Comm Arts program.

1. finding a job in advertising

2. used to mean assembling spec print ads

3. a few tv spots

4. oh and don’t forget radio

5. and zipping them all into a fake leather art case. That was your “book”

6. which you’d send around to agencies, one by one

7. and hope for a call

8. But the world moves a lot faster now

9. and the ad world with it. And creative directorsare looking to your generation for brilliance

10. to help them promote brands in a web 2 world many still don’t understand

11. on facebook

12. on youtube

13. on twitter

14. even out of home, oops OOH

15. Which means you have to come up with ideas that can live not only in traditional space

16. but digital space, too

17. which is where you can also find a lot of insider info

18. about where and how to apply

19. and how not to apply.

20. so you won’t write cover letter train wrecks like this "I want to take this time to point out the weakness of my resume.” (One hundred percent honest. One hundred percent not getting the job.)

21. or this. "Hi my name is ____ i attached my resume please look it over and give me a call thank you” (You can't be bothered to capitalize or write a complete cover letter, but I'm to presume you'll be busting your chops working for me?)

22. You’ll do a website that demonstrates your grasp of interconnectivity

23. write a great cover letter, be on time for your interview and

24. get a great job and live happily ever after.

25. for moral support along the way, @AdBroad