Input for an Open Space Session at the Consensa Post Merger Integration Summit 25.-26.3.2010 in Hamburg. Main Hypothesis: internal social media makes expertise visible accross the organizational boundaries of the new units. Expertise istthe first step to mutal respect, which helps to build up trust. Trust is the basis for future collaboration. These bootom-up established trust can be stronger than all the political issues and can therefore contribute to a more effective post merger integration.

1. Is a Post Merger Integration in an Enterprise 2.0 more effective? Presentation at the “Post Merger Integration” Summit, Hamburg 2010. Impulse Presentation for an Open Space. Assoc. Prof. Dr. Michael Heiss Vice President for Knowledge, Innovation, Technology Siemens IT Solutions and Services, System Development and Engineering (SDE)

3. Goal of a Post Merger Integration: efficient and effective collaboration appreciation of expertise mutual personal respect trust efficient and effective collaboration make visible! Social media in an Enterprise 2.0 makes expertise visible

5. The basic conflict: save jobs in the own country/region ORG 1 ORG 2 synergy Organization after merger Organizations before merger country/region border Goal: save jobs in own ORG Goal: save jobs in own ORG Usual reaction: „enemy“

6. Strategy to cope with that conflict: take care of the bottom-up component Top-down: Middle management Bottom-up: Employees „enemy“ respect mistrust trust collaboration? See also relation to Predictable Irrational from Dan Ariely , MIT. Social media in an Enterprise 2.0 can support mutual respect and trust. This is the basis for a working collaboration social media

8. PMI in traditional Enterprises: 1,5 years later still insufficient integration Source: M. Wölbitsch, „Effects of knowledge networking on post-merger integration“, Diplomarbeit,Wirtschaftuniversität Wien, 2008. only one answer allowed Case study: merger of 3 organizations (non-E2.0) in January 2007. 1,5 years after the merger 92 engineers (non-management) have been asked how much the know about the „new“ parts. How would you describe your knowledge about the other organizations? N=21 in ORG 1, 34 in ORG 2. 37 in ORG 3. Range from 1 (very bad) to 10 (very good) ORG 1 ORG 2 ORG 3 Insufficient knowledge about the new parts ORG 1 ORG 3 ORG 2 7,2 8,8 8 3,7 3,8 4,1 3,2 2,4 3

9. ...but potential for an Enterprise 2.0 Source: M. Wölbitsch, „Effects of knowledge networking on post-merger integration“, Diplomarbeit,Wirtschaftuniversität Wien, 2008. only one answer allowed (each question includes the following ones) 92 engineers (non-management) have been asked:

10. Vision of a Post Merger Integration in an Enterprise 2.0 Source: Social Network Analyzes at Siemens IT Solution and Services SDE „ Who has helped you in your professional work during the last 12 month?“

11. The main idea of our Enterprise 2.0 approach: identify implicit knowledge via the activity stream of the experts activity stream lower accessibility higher accessibility higher business value lower business value identifiable , Gerhard Käfer visible limited access data privacy not visible

12. The elevator pitch of „What is TechnoWeb 2.0?“ 1) Do no t expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! TechnoWeb: find people 1) to get answers . There are a lot of other features supporting the business. Only pre-requisite is to join a network once 2) 2) High activity level is not necessary.

13. How does TechnoWeb 2.0 work? Everybody may initiate or join a network Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream Public profile pages of each user (incl. activity steam ) with news and RSS-feeds Urgent request + Tag /Technology page + Search page + integration of Sharepoints,wikis, blogs... Open to all Siemens employees

14. Real Example – Urgent Request from SIS Greece Greece, 20.10.09, 16:22 GMT+1 Plz Help! ORACLE BITMAP INDEX CBO I am facing a problem in the customer's PROD database (ORACLE 10g). This problem is not reproduced in our test environment. Any help is highly appreciated. , Susanne Mörl

15. First answer after 49 min from CT Germany Germany, 20.10.09, 17:11 GMT+1 Hi, When you are not satisfied with the executation plan you could convince oracle to utilze some other index via sql hints. something like … , Susanne Mörl

16. The answer does not work in my case Hello, thank you very much for your prompt reply! You are right, with oracle hints one can alter the execution plan. Unfortunately, the query is automatically generated from Business Objects, thus have no way to introduce the hint. Greece, 21.10.09, 09:10 GMT+1 , Susanne Mörl

17. Second answer after 17h from SIS Austria Austria, 21.10.09, 09:41 GMT+1 Workaround: Disable bitmap full index scan using event 10116 . This issue is fixed in 11.2 (Future Release) 10.2.0.4 (Server Patch Set) 11.1.0.7 (Server Patch Set) , Susanne Mörl

18. 18h later the customer problem is solved Greece, 21.10.09, 10:29 GMT+1 Thank you very much for pointing this bug (6694548) out! I already asked the customer to upgrade to oracle 10.2.0.4. When they will be ready, I will check if the issue is resolved and post my results here for future reference. Once again I would like to thank all of you for helping me. My TechnoWeb2 experience is fantastic and to be honest I didn't expect to find a solution so fast ! This is a great tool that was missing from SIS. , Susanne Mörl

20. Conclusion: A Post Merger Integration in an Enterprise 2.0 has the potential to be more effective appreciation of expertise mutual personal respect trust efficient and effective collaboration Social media in an Enterprise 2.0 makes expertise visible

21. Dr. Michael Heiss Siemens IT Solutions and Services SDE A-1101 Vienna, Gudrunstr. 11 Phone +43-5-1707-46560 TechnoWeb 2.0 is an initiative of the Siemens Chief Technology Office Twitter: http:// twitter.com/heisss Slideshare: http:// www.slideshare.net/heisss Xing: https://www.xing.com/profile/Michael_Heiss2 LinkedIn: http:// www.linkedin.com/in/michaelheiss Flickr: http:// www.flickr.com/photos/michaelheiss / Contact Addresses