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What does a master's degree program in content strategy look like

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FH Joanneum
FH Joanneum

This document describes a master's degree program in content strategy offered in Austria. The program utilizes collaborative online learning tools and is structured into basic and advanced semesters covering content analysis, strategy, and implementation. Students and lecturers come from diverse backgrounds, and theses allow students to apply their learning to real-world clients. The degree follows the European academic system and the program aims to expand through international opportunities like a summer school in Dubrovnik.

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Irene Michl, Heinz Wittenbrink What does a Master's Degree Program in Content Strategy Look Like?
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 2 Studying content strategy in Austria Photos:WikimediaFoundationhttps://commons.wikimedia.org/wiki/File:Historic_City_Center_of_Graz.jpg,8th AustrianUASLanguageInstructors'Conferencehttp://lic.fh-joanneum.at/
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 3 Working and studying
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Collaborative online learning ●Slack ●Trello ●Google drive, docs, spreadsheet, presentation ●Zotero ●Google hangouts / Adobe connect ●Skype ●(Facebook group) ●OER Blog, portfolios 4
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Semester 1 + 2: basics, analysis 5
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Semester 3+4: strategy, implementation 6
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Open knowledge 7
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 8 Lecturers from diverse backgrounds
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 9 Students from diverse backgrounds
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 10 Master theses
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Content Strategy for a hairdresser 11
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Degree in the European academic system 12
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Next: internationalisation, research 13 Content Strategy Summer School University of Dubrovmik Summer 2018 Photo:DuList.hrhttp://www.dulist.hr/za-sveuciliste-u-dubrovniku-zainteresirano-1059-studenata/152642/
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 14 London in May 22 - 26
MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Heinz Wittenbrink +43 664 80453 8665 @heinz heinzwittenbrink Join our content strategy community 15 Irene Michl +43 676 339 12 38 @irenemichl irenemichl Content Queen Irene https://fh-joanneum.at/cos @ContentGraz contentstrategie

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What does a master's degree program in content strategy look like

  • 1. Irene Michl, Heinz Wittenbrink What does a Master's Degree Program in Content Strategy Look Like?
  • 2. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 2 Studying content strategy in Austria Photos:WikimediaFoundationhttps://commons.wikimedia.org/wiki/File:Historic_City_Center_of_Graz.jpg,8th AustrianUASLanguageInstructors'Conferencehttp://lic.fh-joanneum.at/
  • 3. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 3 Working and studying
  • 4. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Collaborative online learning ●Slack ●Trello ●Google drive, docs, spreadsheet, presentation ●Zotero ●Google hangouts / Adobe connect ●Skype ●(Facebook group) ●OER Blog, portfolios 4
  • 5. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Semester 1 + 2: basics, analysis 5
  • 6. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Semester 3+4: strategy, implementation 6
  • 7. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Open knowledge 7
  • 8. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 8 Lecturers from diverse backgrounds
  • 9. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 9 Students from diverse backgrounds
  • 10. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 10 Master theses
  • 11. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Content Strategy for a hairdresser 11
  • 12. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Degree in the European academic system 12
  • 13. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Next: internationalisation, research 13 Content Strategy Summer School University of Dubrovmik Summer 2018 Photo:DuList.hrhttp://www.dulist.hr/za-sveuciliste-u-dubrovniku-zainteresirano-1059-studenata/152642/
  • 14. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 14 London in May 22 - 26
  • 15. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Heinz Wittenbrink +43 664 80453 8665 @heinz heinzwittenbrink Join our content strategy community 15 Irene Michl +43 676 339 12 38 @irenemichl irenemichl Content Queen Irene https://fh-joanneum.at/cos @ContentGraz contentstrategie

Notas do Editor

  1. Photos: Wikimedia Foundation https://commons.wikimedia.org/wiki/File:Historic_City_Center_of_Graz.jpg, 8th Austrian UAS Language Instructors' Conference http://lic.fh-joanneum.at/