How to Improve Email Marketing with List Segmentation, Dayparting and Personalization

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Heinz Marketing Inc

My slides from the Dec 8, 2010 email marketing panel at Dreamforce in San Francisco

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Matt Heinz Heinz Marketing LLC @heinzmarketing

What’s Working Now List Segmentation Crawl first Segment by role Improving click/response rates Customer-focused outcome messages Limit HTML Innovative use Dayparting “Almost leads” Lifecycle marketing

What’s Changed Email is more (not less) important Seamless channel integration Context is more important than permission

What’s Next Automated yet personalized Seamless channel integration More transactional & action-oriented (think text & Twitter)

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