Content marketing is easily one of the most popular catch-phrases of 2014, but do you know if your content is really generating leads? The third Webinar of our 3-part series focuses on content marketing, where you’ll learn from industry experts at LinkedIn Marketing Solutions and Simply Measured the most important methods and tools to effectively measure the success of your content strategy and infuse your content marketing with real results.

1. Driving ROI and Leads Through Content Marketing
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Content Marketing from the Pros

2. Content Marketing’s ROI Stats:
• Content marketing costs 62% less than traditional
marketing and generates about 3x as many leads –
Source: DemandMetric
• 82% of marketers who blog see positive ROI for their
inbound marketing – Source: HubSpot
• Brands that create 15 blog posts per month average
1,200 new leads per month – Source: HubSpot
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3. Guest Panelists
Uri Bar-Joseph
Director of Marketing at Simply Measured
@uribarjoseph
Jason Miller
Leading Global Content Marketing for
LinkedIn Marketing Solutions
@JasonMillerCA
#B2BFT