Podcasting your passion updated for 2012. How and why to podcast, given at Toastmasters regional conference in May 2012.

1. PODCASTING
YOUR PASSION
Heidi Miller
@heidimiller
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

2. @heidimiller
PODCASTING.
Internet-delivered audio
+ + +
Series of Audio or Released Delivered via
digital media video episodically feed/RSS
files
summary
PODCAST
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

3. @heidimiller
PODCASTING.
Internet-delivered audio
+ + +
Series of Audio or Released Delivered via
digital media video episodically feed/RSS
files
PODCAST

4. @heidimiller
WHY Podcasting?.
‘Cuz it’s still cool
Why Who
What
Why listen to a podcast? Who listens to podcasts? What is the nature of the space?
•Passion for the topic due to linear format •45% of Americans are aware of podcasts
•Requires attention and intent •23% listen (an increase of 11% over
•Feel part of a community 2006) summary
•70 million Americans have listened
to/viewed a podcast
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

5. @heidimiller
WHY Podcasting?.
‘Cuz it’s still cool
Why Who
What
Why listen to a podcast? Who listens to podcasts? What is the nature of the space?
•Passion for the topic due to linear format •45% of Americans are aware of podcasts
•Requires attention and intent •23% listen (an increase of 11% over
•Feel part of a community 2006)
•70 million Americans have listened
to/viewed a podcast

6. @heidimiller
MARKETS.
ARE CONVERSATIONS
CLUETRAIN MANIFESTO
www.cluetrainmanifesto.com
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

7. @heidimiller
MARKETS.
ARE CONVERSATIONS
CLUETRAIN MANIFESTO
www.cluetrainmanifesto.com
REAL CONVERSATIONS
“… speaking in a real voice, and by engaging people
rather than delivering messages to them.”
--Cluetrain Manifesto

8. @heidimiller
ADVANTAGES.
OF PODCASTING
COMMUNICATE with niche market worldwide, Work the know, like and trust on a regular basis to
unlimited by the constraints of radio antennae breed familiarity
COMMUNICATE| BREED FAMILIARY
Create a passionate, engaged community around
Establish yourself as an expert in your field
your passion. Be the destination.
ESTABLISH EXPERTISE BE THE COMMUNITY summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

9. @heidimiller
ADVANTAGES.
OF PODCASTING
COMMUNICATE with niche market worldwide, Work the know, like and trust on a regular basis to
unlimited by the constraints of radio antennae breed familiarity
COMMUNICATE| BREED FAMILIARY
Create a passionate, engaged community around
Establish yourself as an expert in your field
your passion. Be the destination.
ESTABLISH EXPERTISE BE THE COMMUNITY

10. @heidimiller
NOT a strategy.
Podcasting is A TOOL, NOT A STRATEGY
TOOL INTEGRATE OUTREACH
Podcasting is a tool, not a Podcasting should integrate with Best used as a tool for outreach,
strategy. It supports your goals. your overall marketing and credibility and as a long-tail tool
outreach strategy
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

11. @heidimiller
NOT a strategy.
Podcasting is A TOOL, NOT A STRATEGY
TOOL INTEGRATE OUTREACH
Podcasting is a tool, not a Podcasting should integrate with Best used as a tool for outreach,
strategy. It supports your goals. your overall marketing and credibility and as a long-tail tool
outreach strategy

12. @heidimiller
PODCAST LONG TAIL.
TIME- SHIFTED
Time-shifted. Liseners consume on their own
schedule, often weeks after release.
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting
8,019

13. @heidimiller
PODCAST LONG TAIL.
TIME- SHIFTED
Time-shifted. Liseners consume on their own
schedule, often weeks after release.
Non-LINEAR
Consumed in a non-linear format, unlike radio
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting
8,019

14. @heidimiller
PODCAST LONG TAIL.
TIME- SHIFTED
Time-shifted. Liseners consume on their own
schedule, often weeks after release.
Non-LINEAR
Consumed in a non-linear format, unlike radio
GREATEST HITS
Most relevant episodes will be consumed weeks,
months and years in small doses after release.
8,575
8,019

15. @heidimiller
LISTEN BEFORE YOU SPEAK.
RESEARCH, SUBSCRIBE, LISTEN TO PODCASTS
WHO is already podcasting in your field? WHICH aspects of your field are already covered?
WHO WHICH TOPICS
WHICH FORMATS of podcasts do you prefer?
WHICH HOSTS, in and out of your field, do you
Short, medium or long? With or without music? Daily,
relate to and why?
weekly or monthly? Cohosted?
WHICH HOSTS WHICH FORMATS summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

16. @heidimiller
RESEARCH.
THE CURRENT FIELD
SEARCH ITUNES
Go to iTunes and type a keyword in the Search field.
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

17. @heidimiller
RESEARCH.
THE CURRENT FIELD
SEARCH ITUNES
Go to iTunes and type a keyword in the Search field.
NARROW TO PODCASTS
Select “podcasts” so that only podcasts appear in
your search.
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

18. @heidimiller
RESEARCH.
THE CURRENT FIELD
SEARCH ITUNES
Go to iTunes and type a keyword in the Search field.
NARROW TO PODCASTS
Select “podcasts” so that only podcasts appear in
your search.
REVIEW RESULTS
Review the results. Click to listen to samples.
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

19. @heidimiller
LISTEN.
FOR LIKEABILITY, RELATABILITY, TONE
SAMPLE 1
3 Wine Guys podcast
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

20. @heidimiller
LISTEN.
FOR LIKEABILITY, RELATABILITY, TONE
SAMPLE 1
3 Wine Guys podcast
SAMPLE 2
Wine for Normal People podcast
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

21. @heidimiller
LISTEN.
FOR LIKEABILITY, RELATABILITY, TONE
SAMPLE 1
3 Wine Guys podcast
SAMPLE 2
Wine for Normal People podcast
SAMPLE 3
Wine Biz Radio
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

22. @heidimiller
FIVE STEPS.
TO CREATING AN AMAZING PODCAST
1 - CONTENT
Have something to say and a strategized reason to
say it. Use analytics to drive content.
summary
WHAT WHY 5 - PARTICIPATION
BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting
Participation in social media to engage your
audience and spread the word.

23. @heidimiller
FIVE STEPS.
TO CREATING AN AMAZING PODCAST
1 - CONTENT
Have something to say and a strategized reason to
say it. Use analytics to drive content.
2 - MICROPHONE
Invest in at least one decent microphone.
summary
WHAT WHY 5 - PARTICIPATION
BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting
Participation in social media to engage your
audience and spread the word.

24. @heidimiller
FIVE STEPS.
TO CREATING AN AMAZING PODCAST
1 - CONTENT
Have something to say and a strategized reason to
say it. Use analytics to drive content.
2 - MICROPHONE
Invest in at least one decent microphone.
3 - SOFTWARE
Obtain and learn to use multitrack editing software to edit
segments, stingers and comments together.

25. @heidimiller
FIVE STEPS.
TO CREATING AN AMAZING PODCAST
1 - CONTENT
Have something to say and a strategized reason to
say it. Use analytics to drive content.
2 - MICROPHONE
Invest in at least one decent microphone.
3 - SOFTWARE
Obtain and learn to use multitrack editing software to edit
segments, stingers and comments together.
4 - HOSTING
Select a hosting service to host the large podcast
fles.

26. @heidimiller
FIVE STEPS.
TO CREATING AN AMAZING PODCAST
1 - CONTENT
Have something to say and a strategized reason to
say it. Use analytics to drive content.
2 - MICROPHONE
Invest in at least one decent microphone.
3 - SOFTWARE
Obtain and learn to use multitrack editing software to edit
segments, stingers and comments together.
4 - HOSTING
Select a hosting service to host the large podcast
fles.
5 - PARTICIPATION
Participation in social media to engage your
audience and spread the word.

27. @heidimiller
#2 - MICROPHONE.
USB MICS UNDER $150
HEADSET SNOWBALL YETI PG27
Logitech headset, about Blue’s Snowball mic, about Blue’s Yeti mic, about $100. Shure PG27 USB
$50. Great for recording $100. Three pickup USB condenser mic with microphone, about $140.
Skype calls. patterns. cardioid and other pick up
patterns.
summary
www.BHphotovideo.com
WHAT WHY BEFORE FIVE STEPS GOLDEN www.sweetwater.com
QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

28. @heidimiller
#2 - MICROPHONE.
USB MICS UNDER $150
HEADSET SNOWBALL YETI PG27
Logitech headset, about Blue’s Snowball mic, about Blue’s Yeti mic, about $100. Shure PG27 USB
$50. Great for recording $100. Three pickup USB condenser mic with microphone, about $140.
Skype calls. patterns. cardioid and other pick up
patterns.
www.BHphotovideo.com www.sweetwater.com

29. @heidimiller
#3 - SOFTWARE.
MULTI-TRACK EDITING SOFTWARE
AUDACITY AUDIO HIJACK PRO GARAGE BAND SKYPE
Free, open source audio Mac-only software for Mac-only software for recording VoIP calling with clear calling
editing for Mac or PC. capturing audio from and multitrack editing with capacity for VoIP calls (AHP will
sound file/stinger inventory record both ends of the
Available at external microphones,
http://audacity.sourceforge.net (broad editing only, no fine conversation on separate
internet sites, Skype, etc tuning) channels)
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

30. @heidimiller
#4 - HOSTING.
www.libsyn.com
HOSTING SERVICE
Select a hosting service to host the large files and
avoid extra download charges.
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

31. @heidimiller
#4 - HOSTING.
www.libsyn.com
HOSTING SERVICE
Select a hosting service to host the large files and
avoid extra download charges.

32. @heidimiller
#5 - COMMUNITY.
ENGAGE THE LISTENERS
MAKE FRIENDS
Bring on bloggers and podcasters in the same field
and with related topics. Make friends.
Seattle Podcaster Network
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

33. @heidimiller
#5 - COMMUNITY.
ENGAGE THE LISTENERS
MAKE FRIENDS
Bring on bloggers and podcasters in the same field
and with related topics. Make friends.
CALLS
Get a call-in number with MP3 voicemail and play
calls on the following episode.
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

34. @heidimiller
#5 - COMMUNITY.
ENGAGE THE LISTENERS
MAKE FRIENDS
Bring on bloggers and podcasters in the same field
and with related topics. Make friends.
CALLS
Get a call-in number with MP3 voicemail and play
calls on the following episode.
SOCIAL
Engage listeners with a daily presence via Facebook, Twitter
Seattle Podcaster Network
and Pinterest.

35. @heidimiller
#5 - COMMUNITY.
ENGAGE THE LISTENERS
MAKE FRIENDS
Bring on bloggers and podcasters in the same field
and with related topics. Make friends.
CALLS
Get a call-in number with MP3 voicemail and play
calls on the following episode.
SOCIAL
Engage listeners with a daily presence via Facebook, Twitter
Seattle Podcaster Network
and Pinterest.
BLOG
Post show notes on a blog platform and invite
comments there.

36. @heidimiller
GOLDEN RULES.
HEIDI’S 5 GOLDEN RULES OF PODCASTING
1 - CONTENT
Have something to say and a strategized reason to
say it.
2 - LENGTH
Let the content dictate length. Don’t “fill time.” This
isn’t radio.
3 - VOICE
Speak in a real human voice. Be a slightly more outgoing
version of YOU and no one else.
4 - AUDIO
Audio is as audio does. Worry more about content and
building community than an expensive setup. summary
WHAT WHY 5 - PARTICIPATION
BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting
Keep it social. Use Facebook, Twitter, a blog and real
life meetups to connect with fans.

37. @heidimiller
GOLDEN RULES.
HEIDI’S 5 GOLDEN RULES OF PODCASTING
1 - CONTENT
Have something to say and a strategized reason to
say it.
2 - LENGTH
Let the content dictate length. Don’t “fill time.” This
isn’t radio.
3 - VOICE
Speak in a real human voice. Be a slightly more outgoing
version of YOU and no one else.
4 - AUDIO
Audio is as audio does. Worry more about content and
building community than an expensive setup.
5 - PARTICIPATION
Keep it social. Use Facebook, Twitter, a blog and real
life meetups to connect with fans.

38. @heidimiller
followME.
Heidi’s social links
FACEBOOK BLOG
WWW.FACEBOOK.COM/heidi.miller.rocks WWW.HEIDI-MILLER.COM
TWITTER SLIDESHARE
WWW.TWITTER.COM/heidimiller WWW.SLIDESHARE.NET/heidimiller
PODCAST LINKEDIN
HTTP://LIBSYN.COM/heidimiller WWW.LINKEDIN.COM/IN/heidimiller
PODCAST PINTEREST
HTTP://LIBSYN.COM/smbseattle WWW.PINTEREST.COM/heidimiller

39. @heidimiller
QUESTIONTIME.
PLEASE, DON’T BE AFRAID!
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting

40. PODCASTING
YOUR PASSION
Heidi Miller
@heidimiller
summary
WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS
is podcasting podcast you start to an amazing podcast rules of podcasting