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Podcast Your Passion 2012

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Podcast Your Passion 2012

  1. 1. PODCASTING YOUR PASSION Heidi Miller @heidimiller summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  2. 2. @heidimiller PODCASTING. Internet-delivered audio + + + Series of Audio or Released Delivered via digital media video episodically feed/RSS files summary PODCAST WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  3. 3. @heidimiller PODCASTING. Internet-delivered audio + + + Series of Audio or Released Delivered via digital media video episodically feed/RSS files PODCAST
  4. 4. @heidimiller WHY Podcasting?. ‘Cuz it’s still cool Why Who What Why listen to a podcast? Who listens to podcasts? What is the nature of the space? •Passion for the topic due to linear format •45% of Americans are aware of podcasts •Requires attention and intent •23% listen (an increase of 11% over •Feel part of a community 2006) summary •70 million Americans have listened to/viewed a podcast WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  5. 5. @heidimiller WHY Podcasting?. ‘Cuz it’s still cool Why Who What Why listen to a podcast? Who listens to podcasts? What is the nature of the space? •Passion for the topic due to linear format •45% of Americans are aware of podcasts •Requires attention and intent •23% listen (an increase of 11% over •Feel part of a community 2006) •70 million Americans have listened to/viewed a podcast
  6. 6. @heidimiller MARKETS. ARE CONVERSATIONS CLUETRAIN MANIFESTO www.cluetrainmanifesto.com summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  7. 7. @heidimiller MARKETS. ARE CONVERSATIONS CLUETRAIN MANIFESTO www.cluetrainmanifesto.com REAL CONVERSATIONS “… speaking in a real voice, and by engaging people rather than delivering messages to them.” --Cluetrain Manifesto
  8. 8. @heidimiller ADVANTAGES. OF PODCASTING COMMUNICATE with niche market worldwide, Work the know, like and trust on a regular basis to unlimited by the constraints of radio antennae breed familiarity COMMUNICATE| BREED FAMILIARY Create a passionate, engaged community around Establish yourself as an expert in your field your passion. Be the destination. ESTABLISH EXPERTISE BE THE COMMUNITY summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  9. 9. @heidimiller ADVANTAGES. OF PODCASTING COMMUNICATE with niche market worldwide, Work the know, like and trust on a regular basis to unlimited by the constraints of radio antennae breed familiarity COMMUNICATE| BREED FAMILIARY Create a passionate, engaged community around Establish yourself as an expert in your field your passion. Be the destination. ESTABLISH EXPERTISE BE THE COMMUNITY
  10. 10. @heidimiller NOT a strategy. Podcasting is A TOOL, NOT A STRATEGY TOOL INTEGRATE OUTREACH Podcasting is a tool, not a Podcasting should integrate with Best used as a tool for outreach, strategy. It supports your goals. your overall marketing and credibility and as a long-tail tool outreach strategy summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  11. 11. @heidimiller NOT a strategy. Podcasting is A TOOL, NOT A STRATEGY TOOL INTEGRATE OUTREACH Podcasting is a tool, not a Podcasting should integrate with Best used as a tool for outreach, strategy. It supports your goals. your overall marketing and credibility and as a long-tail tool outreach strategy
  12. 12. @heidimiller PODCAST LONG TAIL. TIME- SHIFTED Time-shifted. Liseners consume on their own schedule, often weeks after release. summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting 8,019
  13. 13. @heidimiller PODCAST LONG TAIL. TIME- SHIFTED Time-shifted. Liseners consume on their own schedule, often weeks after release. Non-LINEAR Consumed in a non-linear format, unlike radio summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting 8,019
  14. 14. @heidimiller PODCAST LONG TAIL. TIME- SHIFTED Time-shifted. Liseners consume on their own schedule, often weeks after release. Non-LINEAR Consumed in a non-linear format, unlike radio GREATEST HITS Most relevant episodes will be consumed weeks, months and years in small doses after release. 8,575 8,019
  15. 15. @heidimiller LISTEN BEFORE YOU SPEAK. RESEARCH, SUBSCRIBE, LISTEN TO PODCASTS WHO is already podcasting in your field? WHICH aspects of your field are already covered? WHO WHICH TOPICS WHICH FORMATS of podcasts do you prefer? WHICH HOSTS, in and out of your field, do you Short, medium or long? With or without music? Daily, relate to and why? weekly or monthly? Cohosted? WHICH HOSTS WHICH FORMATS summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  16. 16. @heidimiller RESEARCH. THE CURRENT FIELD SEARCH ITUNES Go to iTunes and type a keyword in the Search field. summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  17. 17. @heidimiller RESEARCH. THE CURRENT FIELD SEARCH ITUNES Go to iTunes and type a keyword in the Search field. NARROW TO PODCASTS Select “podcasts” so that only podcasts appear in your search. summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  18. 18. @heidimiller RESEARCH. THE CURRENT FIELD SEARCH ITUNES Go to iTunes and type a keyword in the Search field. NARROW TO PODCASTS Select “podcasts” so that only podcasts appear in your search. REVIEW RESULTS Review the results. Click to listen to samples. summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  19. 19. @heidimiller LISTEN. FOR LIKEABILITY, RELATABILITY, TONE SAMPLE 1 3 Wine Guys podcast summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  20. 20. @heidimiller LISTEN. FOR LIKEABILITY, RELATABILITY, TONE SAMPLE 1 3 Wine Guys podcast SAMPLE 2 Wine for Normal People podcast summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  21. 21. @heidimiller LISTEN. FOR LIKEABILITY, RELATABILITY, TONE SAMPLE 1 3 Wine Guys podcast SAMPLE 2 Wine for Normal People podcast SAMPLE 3 Wine Biz Radio summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  22. 22. @heidimiller FIVE STEPS. TO CREATING AN AMAZING PODCAST 1 - CONTENT Have something to say and a strategized reason to say it. Use analytics to drive content. summary WHAT WHY 5 - PARTICIPATION BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting Participation in social media to engage your audience and spread the word.
  23. 23. @heidimiller FIVE STEPS. TO CREATING AN AMAZING PODCAST 1 - CONTENT Have something to say and a strategized reason to say it. Use analytics to drive content. 2 - MICROPHONE Invest in at least one decent microphone. summary WHAT WHY 5 - PARTICIPATION BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting Participation in social media to engage your audience and spread the word.
  24. 24. @heidimiller FIVE STEPS. TO CREATING AN AMAZING PODCAST 1 - CONTENT Have something to say and a strategized reason to say it. Use analytics to drive content. 2 - MICROPHONE Invest in at least one decent microphone. 3 - SOFTWARE Obtain and learn to use multitrack editing software to edit segments, stingers and comments together.
  25. 25. @heidimiller FIVE STEPS. TO CREATING AN AMAZING PODCAST 1 - CONTENT Have something to say and a strategized reason to say it. Use analytics to drive content. 2 - MICROPHONE Invest in at least one decent microphone. 3 - SOFTWARE Obtain and learn to use multitrack editing software to edit segments, stingers and comments together. 4 - HOSTING Select a hosting service to host the large podcast fles.
  26. 26. @heidimiller FIVE STEPS. TO CREATING AN AMAZING PODCAST 1 - CONTENT Have something to say and a strategized reason to say it. Use analytics to drive content. 2 - MICROPHONE Invest in at least one decent microphone. 3 - SOFTWARE Obtain and learn to use multitrack editing software to edit segments, stingers and comments together. 4 - HOSTING Select a hosting service to host the large podcast fles. 5 - PARTICIPATION Participation in social media to engage your audience and spread the word.
  27. 27. @heidimiller #2 - MICROPHONE. USB MICS UNDER $150 HEADSET SNOWBALL YETI PG27 Logitech headset, about Blue’s Snowball mic, about Blue’s Yeti mic, about $100. Shure PG27 USB $50. Great for recording $100. Three pickup USB condenser mic with microphone, about $140. Skype calls. patterns. cardioid and other pick up patterns. summary www.BHphotovideo.com WHAT WHY BEFORE FIVE STEPS GOLDEN www.sweetwater.com QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  28. 28. @heidimiller #2 - MICROPHONE. USB MICS UNDER $150 HEADSET SNOWBALL YETI PG27 Logitech headset, about Blue’s Snowball mic, about Blue’s Yeti mic, about $100. Shure PG27 USB $50. Great for recording $100. Three pickup USB condenser mic with microphone, about $140. Skype calls. patterns. cardioid and other pick up patterns. www.BHphotovideo.com www.sweetwater.com
  29. 29. @heidimiller #3 - SOFTWARE. MULTI-TRACK EDITING SOFTWARE AUDACITY AUDIO HIJACK PRO GARAGE BAND SKYPE Free, open source audio Mac-only software for Mac-only software for recording VoIP calling with clear calling editing for Mac or PC. capturing audio from and multitrack editing with capacity for VoIP calls (AHP will sound file/stinger inventory record both ends of the Available at external microphones, http://audacity.sourceforge.net (broad editing only, no fine conversation on separate internet sites, Skype, etc tuning) channels) summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  30. 30. @heidimiller #4 - HOSTING. www.libsyn.com HOSTING SERVICE Select a hosting service to host the large files and avoid extra download charges. summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  31. 31. @heidimiller #4 - HOSTING. www.libsyn.com HOSTING SERVICE Select a hosting service to host the large files and avoid extra download charges.
  32. 32. @heidimiller #5 - COMMUNITY. ENGAGE THE LISTENERS MAKE FRIENDS Bring on bloggers and podcasters in the same field and with related topics. Make friends. Seattle Podcaster Network summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  33. 33. @heidimiller #5 - COMMUNITY. ENGAGE THE LISTENERS MAKE FRIENDS Bring on bloggers and podcasters in the same field and with related topics. Make friends. CALLS Get a call-in number with MP3 voicemail and play calls on the following episode. summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  34. 34. @heidimiller #5 - COMMUNITY. ENGAGE THE LISTENERS MAKE FRIENDS Bring on bloggers and podcasters in the same field and with related topics. Make friends. CALLS Get a call-in number with MP3 voicemail and play calls on the following episode. SOCIAL Engage listeners with a daily presence via Facebook, Twitter Seattle Podcaster Network and Pinterest.
  35. 35. @heidimiller #5 - COMMUNITY. ENGAGE THE LISTENERS MAKE FRIENDS Bring on bloggers and podcasters in the same field and with related topics. Make friends. CALLS Get a call-in number with MP3 voicemail and play calls on the following episode. SOCIAL Engage listeners with a daily presence via Facebook, Twitter Seattle Podcaster Network and Pinterest. BLOG Post show notes on a blog platform and invite comments there.
  36. 36. @heidimiller GOLDEN RULES. HEIDI’S 5 GOLDEN RULES OF PODCASTING 1 - CONTENT Have something to say and a strategized reason to say it. 2 - LENGTH Let the content dictate length. Don’t “fill time.” This isn’t radio. 3 - VOICE Speak in a real human voice. Be a slightly more outgoing version of YOU and no one else. 4 - AUDIO Audio is as audio does. Worry more about content and building community than an expensive setup. summary WHAT WHY 5 - PARTICIPATION BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting Keep it social. Use Facebook, Twitter, a blog and real life meetups to connect with fans.
  37. 37. @heidimiller GOLDEN RULES. HEIDI’S 5 GOLDEN RULES OF PODCASTING 1 - CONTENT Have something to say and a strategized reason to say it. 2 - LENGTH Let the content dictate length. Don’t “fill time.” This isn’t radio. 3 - VOICE Speak in a real human voice. Be a slightly more outgoing version of YOU and no one else. 4 - AUDIO Audio is as audio does. Worry more about content and building community than an expensive setup. 5 - PARTICIPATION Keep it social. Use Facebook, Twitter, a blog and real life meetups to connect with fans.
  38. 38. @heidimiller followME. Heidi’s social links FACEBOOK BLOG WWW.FACEBOOK.COM/heidi.miller.rocks WWW.HEIDI-MILLER.COM TWITTER SLIDESHARE WWW.TWITTER.COM/heidimiller WWW.SLIDESHARE.NET/heidimiller PODCAST LINKEDIN HTTP://LIBSYN.COM/heidimiller WWW.LINKEDIN.COM/IN/heidimiller PODCAST PINTEREST HTTP://LIBSYN.COM/smbseattle WWW.PINTEREST.COM/heidimiller
  39. 39. @heidimiller QUESTIONTIME. PLEASE, DON’T BE AFRAID! summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting
  40. 40. PODCASTING YOUR PASSION Heidi Miller @heidimiller summary WHAT WHY BEFORE FIVE STEPS GOLDEN QUESTIONS is podcasting podcast you start to an amazing podcast rules of podcasting

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