2. Heidi Miller Media
Social Media Wrangler
www.heidi-miller.com
http://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011
3. Podcasting:
internet-delivered
audio
• Series of digital media files
• Audio or video
• Released episodically
• Delivered via feed/RSS
Wednesday, April 13, 2011
4. Why listen to a podcast?
Who listens to podcasts?
What is the nature of the space?
Wednesday, April 13, 2011
6. “… speaking in a real voice, and by
engaging people rather than delivering
messages to them.”
--Cluetrain Manifesto
Wednesday, April 13, 2011
7. Advantages of podcasting
• Communicate with niche
market worldwide
• Not limited by constraints of
radio
• Work the know, like, trust with
regular familiarity
• Create engaged community
around your passion
Wednesday, April 13, 2011
8. Podcast does NOT =
strategy
• A podcast is a tool, not a strategy
• Integrate with overall strategy
• Integrate into campaign
Wednesday, April 13, 2011
9. POST Strategy plan
• People
• Objectives
• Strategies
• Technology
Wednesday, April 13, 2011
10. POST Strategy plan
• People
✦ Who are the people you’re trying to reach?
✦ Who is the ideal customer?
✦ Where do they work?
✦ Where do they play?
✦ What do they want?
✦ Are they involved in social media? Where?
Wednesday, April 13, 2011
11. POST Strategy plan
• Objectives
✦ What are your objectives?
✦ Who do you want to listen?
✦ What do you want them to do?
✦ How do you want to engage with them?
✦ Do you want to join, influence or create a
community?
Wednesday, April 13, 2011
12. POST Strategy plan
• Strategies
✦ Which communities already exist?
✦ Where is the best place to listen first?
✦ How do we participate in existing
communities?
✦ Which organizations have engaged
communities we could partner with?
✦ What content and tone would those
communities value and enjoy?
✦ What do the influencers value? How can
we engage with them?
Wednesday, April 13, 2011
13. POST Strategy plan
• Technology
✦ Which technology should be used to
implement?
✦ LinkedIn?
✦ Facebook?
✦ Twitter?
✦ Software/hardware
Wednesday, April 13, 2011
14. SWOT Analysis
Strengths Weaknesses
• What do you have going for you? • What might hold you back?
• Team • Lack of expertise
• Passion • Experience
• Expertise • Restrictions
• Experience • Competition
Opportunities Threats
• What is beyond your control
• How can you be different?
• How can you be unique? that might affect your success?
• The economy
• Competition
Wednesday, April 13, 2011
16. Market reseach:
Listen to podcasts
• Who is in your field?
• Which topics are covered
already?
• Which hosts do you like?
• Which formats do you prefer?
Wednesday, April 13, 2011
29. FIVE THINGS
1. Something to say
Wednesday, April 13, 2011
30. FIVE THINGS
1. Something to say
2. Microphone
Wednesday, April 13, 2011
31. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
Wednesday, April 13, 2011
32. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
Wednesday, April 13, 2011
33. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
5. Community participation
Wednesday, April 13, 2011
63. Podcast Directories
Apple iTunes http://www.apple.com/itunes
Podcast Alley http://podcastalley.com
Podcast Pickle http://www.podcastpickle.com
Yahoo http://podcasts.yahoo.com
Wednesday, April 13, 2011
64. Podcast Networks
Association of Music Podcasters
http://www.musicpodcasting.org
Podcaster News Network
http://www.podcasternews.com
BluBrry http://www.blubrry.com
Odeo http://www.odeo.com
Podshow http://www.podshow.com
Wednesday, April 13, 2011
65. www.escapepod.org
www.playingforkeepsnovel.com
Wednesday, April 13, 2011
66. www.escapepod.org
www.playingforkeepsnovel.com
Wednesday, April 13, 2011
67. Heidi Miller Media
Social Media Wrangler
www.heidi-miller.com
http://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011