The Fundraising with Social Media workshop collection is the ‘go-to’ resource to increase donations and improve fundraising efforts online! When it comes to using social media to support your cause, different platforms require different approaches. Because social media is constantly changing, new configurations, new abilities, even new platforms coming on the scene, adapting your messages to the different media takes special attention. When it comes to fundraising with social media you need to be on top of the game in order to get heard out of all the chatter. This collection of fundraising with social media workshop modules gives you all the down & dirty about what you can do with each platform to see significant fundraising results. • Break through geographic barriers to develop donors all over the world . • Keep your cause “top of mind” with donors and prospects. • Raise more money across all your online activities. • Be 100% confident every time you post about your favorite cause that you will inspire others to support it. Come check out the different workshop modules that will get your cause successfully fundraising online fast.

1. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
www.mosaicnpd.com

2. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
Fundraising with Social Media is the ‘go-to’ resource to increase donations and improve fundraising efforts
online!
When it comes to using social media to support your cause, different platforms require different approaches.
Because social media is constantly changing, new configurations, new abilities, even new platforms coming on
the scene, adapting your messages to the different media takes special attention. When it comes to fundrais-
ing with social media you need to be on top of the game in order to get heard out of all the chatter.
This collection of fundraising with social media workshop modules gives you all the down & dirty about what
you can do with each platform to see significant fundraising results.
• Break through geographic barriers to develop donors all over the world .
• Keep your cause “top of mind” with donors and prospects.
• Raise more money across all your online activities.
• Be 100% confident every time you post about your favorite cause that you will inspire others
to support it.
• Up to 21 hours of information-packed workshops delivered across one to three days
• A comprehensive 34 page 10 Step Guide to Developing a Social Media Plan
• A Fundraising with Social Media workbook filled with easy-to-follow forms and exercises to help
you get fantastic online results
Great examples of how non-profits are using social me-
dia with thought provoking quotes that can lead to a
paradigm shift.
Chris Davis
Lernik Baghoomian
David Barton
Rachel Peterson
Fundraising with Social Media Workshops
With the Fundraising with Social Media Workshop Modules you will:
When you enroll in a custom designed Fundraising with Social Media Mod-
ule package each participant gets:
“Ah – Ha!” moments from Fundraising with Social Media modules:
I learned about what types of posts to create to gener-
ate interest and community. I also learned some great
tips from a very knowledgeable team of people willing
to help.
Good tips and ways to get started adding meaning-
ful, relevant content to our social media. Great ways
to think about employing strategies to generate visual
content for our decidedly non-visual organization.
This really made me start thinking of a lot of new ways
to frame organizational content with pinterest and
other social media.

3. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
Online Storytelling is the foundation of the Fundraising with Social Media series. It covers the fundamental
forms and structures for effectively telling your organization’s story in a compelling manner in any media.
With multiple examples of stories told by large and small organizations, this module will help you hone your
cause’s story, stand out from the crowd and increase your fundraising results across all your social sites.
In this session you will:
Study after study shows that online fundraising is on the rise. Online fundraising brings all kinds of potential
benefits to your cause, not to mention you can be up and raising money in 10 minutes or less! Zero to Funded
gives you “behind the screen” strategies to get fundraising online successfully, fast! From choosing the right
platform, to insider tips on building successful online campaigns from the ground up, to running your on-
line campaigns to reach - and exceed your fundraising goals, with Zero to Funded you will revolutionize your
cause’s online fundraising results.
With this session you will:
Facebook is the largest social media platform on earth. With over 1 billion users, it is a must for building your
constituent base. This module covers the features and benefits of using the wide range of tools available on
Facebook. The pros and cons of using paid promotions vs. organic promotion are discussed along with exam-
ples of successful fundraising, friendraising, volunteer building, and earned income generation.
With this session you will:
• Translate your cause’s case statement into an online-ready story structure - for any platform
• Discover the most memorable way to tell your story
• Drive fundraising results with appropriate asks for every story
• Position your online campaign for the biggest fundraising results - from the start
• Structure your campaign to inspire maximum sharing and support
• Integrate your online campaigns with all your fundraising activities - both on and off line!
• Get the inside scoop on the myths and legends versus reality about Facebook
and how it affects your fundraising results
• Grow your supporter list - beyond “likes” into action-oriented advocates
• Set specific strategies using Pages, Groups, Profiles, and ads that really work
with your fundraising communications
Fundraising with Social Media Module list
Fundraising with Social Media - Online Storytelling
Zero to Funded! Building Success with Online Campaigns
Facebook Foundation

4. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
Pinterest is the fastest growing of the social media platforms. It is a place for finding and sharing visual infor-
mation. This module covers how to effectively structure your organization’s Pinterest profile to tell your story,
generate donations, increase earned income, promote events, celebrate donors, and build your constituent
base. Examples of organizations from the largest global nonprofits to startups with one person are examined
and critiqued for best practices.
With this session you will:
Twitter has the fastest stream of communication of any of the social channels. It’s often compared to trying to
drink from a fire hose. This module breaks through the noise to show you how to effectively build meaningful
relationships with individuals and build your constituent base. It covers how to use Twitter to have conversa-
tions, promote your organization’s mission, and build a following that exponentially expands your organiza-
tion’s reach.
With this session you will:
Mobile communication is changing how people interact with one another and with the Internet. Understand-
ing what is and is not possible is critical to your organization’s growth and prosperity. This module covers mo-
bile fundraising methods including; text-to-give, native apps, cloud based apps, mobile websites, and more.
You’ll go beyond the hype and get the real ammunition you need to set the best path for your cause’s mobile
fundraising activities.
With this session you will:
• Increase your fundraising results using pictures!
• Drive traffic to your event, donations, and sales pages using images
• Get creative tactics to combine personal pinterest pages with your cause’s page
for exponential results
• Grow your community of supporters exponentially using the fastest tool available
• Use Twitter to develop real relationships with advocates and supporters that you
can depend on!
• Enhance your existing online fundraising efforts with specific strategic Twitter
techniques
• Select the right kind of mobile apps that deliver real fundraising results for your
cause
• Create a community that demands to support your cause
• Connect with your supporters no matter where they are and make it easy to give
The Power of Pinterest
Your Twitter Community
Mobile Marketing Unmasked

5. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
LinkedIn is one of the most under utilized social platforms for fundraising and offers big opportunities. As
the platform for professionals, it is a place to showcase your staff and accomplishments. This module covers
recruiting staff, board members, volunteers, and donors. It also shows how to use LinkedIn as a powerful
research tool as well as demonstrates how fundraisers can use it to get the introductions that you need for
major-gifts fundraising.
With this session you will:
YouTube is the largest repository of video on the Internet. This module helps you take advantage of this fan-
tastic platform. With Conquering YouTube you will be able to use YouTube as both a hub and a pointer to move
people throughout your online presence. It covers the wide range of applications of video in the nonprofit
sector ranging from news, storytelling, documentaries, donor and volunteer celebration, event documenta-
tion, and promotion, all with an eye on fundraising.
With this session you will:
• Find out how to gain access to high net worth donors using LinkedIn
• Know how to position your fundraising efforts on LinkedIn for success
• Discover powerful techniques using LinkedIn to nurture donors
• Discover how to get multiple uses out of your videos for maximum fundraising impact
• Integrate your YouTube videos across all of your online fundraising activities
• Create a video presence that inspires support
LinkedIn for Development
Conquering YouTube

6. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
Mosaic is a development firm focused on creating effective and sustainable fundraising initiatives for non-
profits. We work hand-in-hand with the leadership, professionals, volunteers, and investors of NGOs across
the country and around the globe to develop strategies and implement solutions that increase resources and
enable mission achievement. Mosaic helps non-profit organizations and their leaders create the development
and fundraising strategies, cultivate stakeholders, and support the internal processes that enable them to
achieve their missions.
Heidi Hancock, CFRE is a dynamic development professional who has raised over $70 million in annual, major
gift and capital campaign funds. As the Principal of Mosaic Non-Profit Development, Heidi empowers people
to be wildly successful at fundraising and serves fundraisers all over the world. She enjoys personally coaching
fundraisers to help clients get great results whether they are first-time fundraisers working on a personal
project, or building a $600 million venture investment campaign.
David Svet has over 25 years of experience in integrated marketing communications with specific expertise
in the philanthropic sector. David helps causes connect to their constituents by creating highly personal, pre-
cisely targeted, multi-channel marketing communications. He takes a dynamic approach to social media, direct
marketing and interactive communications to align charitable organizations’ brand expressions with their mis-
sions. When he’s not helping causes like Camp Fire Boys & Girls, Planned Parenthood Federation of America,
or The Ewing Marion Kauffman Foundation connect with their supporters he can be found working as a Boy
Scout leader, serving on the Board of Directors of Hope House (the largest domestic violence shelter system
in Missouri) or kayaking and scuba diving with his family.
About Mosaic Non-Profit Development
Meet the Facilitators

7. © 2013 Mosaic Nonprofit Development. All Rights Reserved.
Book the entire series or choose your favorites
Fundraising With Social Media Workshop Packages
Biggest Impact Package:
Online Storytelling with Zero to Funded
1 day, two sessions
1 day, three sessions
2 days, six sessions
3 days of sessions
½ day session
Introduction Package:
Online Storytelling with any two Fundraising with Social Media Modules
Half-Day Introduction Package:
Online Storytelling
All In Three For Fundraising With Social Media Package:
All Fundraising with Social Media sessions
Pick Your Favorites Package:
Online Storytelling with Zero to Funded and
Any four Fundraising with Social Media Modules
The eight workshop modules in the Fundraising with Social Media series have everything you need to get to
amazing fundraising results online!
Each Fundraising with Social Media Workshop module is up to three interactive hours filled with information
and exercises that give you the tools you need to increase resources online right now. Enrollment in a Fund-
raising with Social Media Workshop module includes access to the live on-site sessions, access to the recording
of the previous session for review, per-session worksheets and exercises, the compilation of recordings on
DVD for your organization’s use and archives and unlimited email support between sessions.
Fundraising with Social Media Workshops

8. (800) 485-0742 programs@mosaicnpd.comwww.mosaicnpd.com